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Household Cleaning

Household Cleaning

Household cleaning is an important category, with 97% of UK households buying into household cleaning products at least once a year.
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Source: Partners for Growth - accessed December 2020
Antibacterial cleaning products are still important – sales are 13% ahead of their pre-pandemic level.
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Nielsen – Total GB – MAT we 10.09.22
Take advantage of seasonal events such as Spring Clean and Autumn Clean to promote household cleaning products in your store
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55% of consumers say there should be more sustainable cleaning products available. If you have space, include sustainable SKUs such as Ecover or Method
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Source: Mintel UK Household Cleaning Equipment Market Report 2022
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Multi-Purpose Cleaner

Top 5 best sellers

1
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Dettol

Antibacterial Spray 750ml PMP £1.69

Multi-Purpose Cleaner
2
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Flash

Bleach Spray 800ml

Multi-Purpose Cleaner
3
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Cif

Lemon Cream 500ml PMP £1.25

Multi-Purpose Cleaner
4
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Cif

Original Cream 500ml

Multi-Purpose Cleaner
5
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Own Label

Antibacterial Spray 750ml

Multi-Purpose Cleaner
1
product-title image
Dettol

Antibacterial Spray 750ml PMP £1.69

Multi-Purpose Cleaner
2
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Flash

Bleach Spray 800ml

Multi-Purpose Cleaner
3
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Cif

Lemon Cream 500ml PMP £1.25

Multi-Purpose Cleaner
4
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Cif

Original Cream 500ml

Multi-Purpose Cleaner
5
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Own Label

Antibacterial Spray 750ml

Multi-Purpose Cleaner

Multi-Purpose Wipes

Top 5 best sellers

1
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Dettol

Antibacterial Large Wipes 30ct PMP £1.69

Multi-Purpose Wipes
2
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Flash

Antibacterial Lemon XL Wipes 24ct PMP £1.29

Multi-Purpose Wipes
3
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React

Biodegradable Antibacterial Wipes 60ct

Multi-Purpose Wipes
4
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Greenshield

Antibacterial Wipes 70ct

Multi-Purpose Wipes
5
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Own Label

Unbranded Antibacterial

Multi-Purpose Wipes
1
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Dettol

Antibacterial Large Wipes 30ct PMP £1.69

Multi-Purpose Wipes
2
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Flash

Antibacterial Lemon XL Wipes 24ct PMP £1.29

Multi-Purpose Wipes
3
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React

Biodegradable Antibacterial Wipes 60ct

Multi-Purpose Wipes
4
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Greenshield

Antibacterial Wipes 70ct

Multi-Purpose Wipes
5
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Own Label

Unbranded Antibacterial

Multi-Purpose Wipes

Bathroom Cleaner

Top 5 best sellers

1
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Flash

Bathroom Spray 800ml

Bathroom Cleaner
2
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Own Label

Bathroom Spray 750ml

Bathroom Cleaner
3
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Mr Muscle

Platinum Bathroom Spray 750ml PMP £2.75

Bathroom Cleaner
4
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Cif

Power & Shine Bathroom Spray 700ml

Bathroom Cleaner
5
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Mr Muscle

Platinum Shower Spray 750ml PMP £2.75

Bathroom Cleaner
1
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Flash

Bathroom Spray 800ml

Bathroom Cleaner
2
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Own Label

Bathroom Spray 750ml

Bathroom Cleaner
3
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Mr Muscle

Platinum Bathroom Spray 750ml PMP £2.75

Bathroom Cleaner
4
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Cif

Power & Shine Bathroom Spray 700ml

Bathroom Cleaner
5
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Mr Muscle

Platinum Shower Spray 750ml PMP £2.75

Bathroom Cleaner

Ones to watch

100% Plant Based Actives

Flash SWD Apple Blossom Antibac Spray 800ml

New for 2023

Cif Orange & Lemongrass Multi-Purpose Spray 750ml

Range extension opportunity

Zoflora Power Bathroom Freesia & Jasmine 800ml

On Trend

Pink Stuff Miracle Cleaning Paste 850g

Range extension opportunity

J Cloth Mixed 10's

Kitchen Cleaner

Top 5 best sellers

1
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Flash

Kitchen Spray 800ml

Kitchen Cleaner
2
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Mr Muscle

Platinum Kitchen Spray 750ml PMP £2.75

Kitchen Cleaner
3
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Astonish

Zesty Lemon Kitchen Spray 750ml PMP £1.49

Kitchen Cleaner
4
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Cif

Power & Shine Kitchen Spray 700ml

Kitchen Cleaner
5
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Mr Muscle

Daily Degreaser Kitchen Spray 500ml

Kitchen Cleaner
1
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Flash

Kitchen Spray 800ml

Kitchen Cleaner
2
product-title image
Mr Muscle

Platinum Kitchen Spray 750ml PMP £2.75

Kitchen Cleaner
3
product-title image
Astonish

Zesty Lemon Kitchen Spray 750ml PMP £1.49

Kitchen Cleaner
4
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Cif

Power & Shine Kitchen Spray 700ml

Kitchen Cleaner
5
product-title image
Mr Muscle

Daily Degreaser Kitchen Spray 500ml

Kitchen Cleaner

Floor Cleaner

Top 5 best sellers

1
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Flash

Lemon APC 950ml PMP £2.49

Floor Cleaner
2
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Cif

Ocean 950ml

Floor Cleaner
3
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Cif

Wild Orchid 950ml

Floor Cleaner
4
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Greenshield

Antibacterial Wipes 24ct

Floor Cleaner
5
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Dettol

Biodegradable Lemon Wipes 10ct

Floor Cleaner
1
product-title image
Flash

Lemon APC 950ml PMP £2.49

Floor Cleaner
2
product-title image
Cif

Ocean 950ml

Floor Cleaner
3
product-title image
Cif

Wild Orchid 950ml

Floor Cleaner
4
product-title image
Greenshield

Antibacterial Wipes 24ct

Floor Cleaner
5
product-title image
Dettol

Biodegradable Lemon Wipes 10ct

Floor Cleaner