Supplied v1
Laundry Capsules drive sales value
Capsules is the fastest growing format within the laundry category. Merchandise these together on shelf to drive sales.
Source: Nielsen – Laundry – Impulse – Value Sales – MAT: 10.09.2022
Encourage cross-category shopping
Merchandise fabric conditioners, refreshers, dryer sheets and stain removers on the top shelves, directly above laundry detergents to encourage cross-category sales.
Drive impulse sales
Grow basket spend by stocking Vanish stain remover powders. Vanish has a huge 69% share of laundry additives within the independents channel.
Source: Nielsen – Laundry – Impulse – Value Sales – MAT: 08.10.2022
44% of UK households contain someone with sensitive skin. Make sure you allocate space for a sensitive range.
Source: Supplier Manufacturer Data
Drive sales of trade up by stocking premium products such as Comfort Ultimate Care and Unstoppables Spring Awakening Beads.
Source: Supplier Manufacturer Data
Drive a Laundry regime at fixture by stocking same scent variants across different formats such as Lenor Spring Awakening Fabric Conditioner, Tumble Dryer Sheets & Scent Boosters.
Supplied v2
Laundry Capsules drive sales value
Capsules is the fastest growing format within the laundry category. Merchandise these together on shelf to drive sales.
Source: Nielsen – Laundry – Impulse – Value Sales – MAT: 10.09.2022
Encourage cross-category shopping
Merchandise fabric conditioners, refreshers, dryer sheets and stain removers on the top shelves, directly above laundry detergents to encourage cross-category sales.
Drive impulse sales
Grow basket spend by stocking Vanish stain remover powders. Vanish has a huge 69% share of laundry additives within the independents channel.
Source: Nielsen – Laundry – Impulse – Value Sales – MAT: 08.10.2022
44% of UK households contain someone with sensitive skin. Make sure you allocate space for a sensitive range.
Source: Supplier Manufacturer Data
Drive sales of trade up by stocking premium products such as Comfort Ultimate Care and Unstoppables Spring Awakening Beads.
Source: Supplier Manufacturer Data
Drive a Laundry regime at fixture by stocking same scent variants across different formats such as Lenor Spring Awakening Fabric Conditioner, Tumble Dryer Sheets & Scent Boosters.
