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Adult Incontinence

Adult Incontinence

Adult Incontinence shoppers are highly brand loyal. Tena & Always Discreet are the best-selling brands so make sure you have both of these in store.
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Period products and adult incontinence products increase average basket spend – it’s 30% higher for period product shoppers and 60% higher for adult incontinence
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Source: Proprietary brand manufacturer research (P&G)
The Adult Incontinence category is important - worth £246m in the total UK (+14% YoY), almost the same as the entire Period Products category (£257m).
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Source: Nielsen - Adult Incontinence, Feminine Hygiene - Total Market - Value Sales - MAT 30th Sept 2023
There is high cross-shop between adult incontinence and baby care, so merchandise the two categories close together in store.
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Pads

Top 5 best sellers

1
product-title image
Tena

Discreet Normal 12ct

Pads
PMP + Non-PMP
EAN: 7322540852066
barcode
2
product-title image
Always Discreet

Normal 12ct

Pads
PMP + Non-PMP
EAN: 8001090065964
barcode
3
product-title image
Always Discreet

Long 10ct

Pads
PMP + Non-PMP
EAN: 8001090065988
barcode
4
product-title image
Tena

Discreet Extra 10ct

Pads
PMP + Non-PMP
EAN: 7322541061467
barcode
5
product-title image
Tena

Discreet Mini 20ct

Pads
PMP + Non-PMP
EAN: 7322540853377
barcode
1
product-title image
Tena

Discreet Normal 12ct

Pads
PMP + Non-PMP
EAN: 7322540852066
barcode
2
product-title image
Always Discreet

Normal 12ct

Pads
PMP + Non-PMP
EAN: 8001090065964
barcode
3
product-title image
Always Discreet

Long 10ct

Pads
PMP + Non-PMP
EAN: 8001090065988
barcode
4
product-title image
Tena

Discreet Extra 10ct

Pads
PMP + Non-PMP
EAN: 7322541061467
barcode
5
product-title image
Tena

Discreet Mini 20ct

Pads
PMP + Non-PMP
EAN: 7322540853377
barcode

Pants

Top 5 best sellers

1
product-title image
Own Brand

Unbranded Medium or Large

Pants
PMP + Non-PMP
EAN: 0000000000025
2
product-title image
Tena

Super Large 12ct

Pants
PMP + Non-PMP
EAN: 7322540574890
barcode
3
product-title image
Tena

Men Active Fit Plus Large 8ct

Pants
PMP + Non-PMP
EAN: 7322540887648
barcode
4
product-title image
Always Discreet

Boutique Medium Plus 9ct

Pants
PMP + Non-PMP
EAN: 8001090438973
barcode
5
product-title image
Tena

Super Medium 12ct

Pants
PMP + Non-PMP
EAN: 7322540574814
barcode
1
product-title image
Own Brand

Unbranded Medium or Large

Pants
PMP + Non-PMP
EAN: 0000000000025
2
product-title image
Tena

Super Large 12ct

Pants
PMP + Non-PMP
EAN: 7322540574890
barcode
3
product-title image
Tena

Men Active Fit Plus Large 8ct

Pants
PMP + Non-PMP
EAN: 7322540887648
barcode
4
product-title image
Always Discreet

Boutique Medium Plus 9ct

Pants
PMP + Non-PMP
EAN: 8001090438973
barcode
5
product-title image
Tena

Super Medium 12ct

Pants
PMP + Non-PMP
EAN: 7322540574814
barcode

Liners

Top 5 best sellers

1
product-title image
Always Discreet

Normal 24ct

Liners
PMP + Non-PMP
EAN: 4015400675433
barcode
2
product-title image
Tena

Lights Sensitive Normal 24ct

Liners
PMP + Non-PMP
EAN: 7322540490268
barcode
3
product-title image
Tena

Lights Sensitive Long 20ct

Liners
PMP + Non-PMP
EAN: 7322540557466
barcode
4
product-title image
Tena

Men Active Fit Protective Shield Extra Light 14ct

Liners
PMP + Non-PMP
EAN: 7322540770339
barcode
5
product-title image
Always Discreet

Long Plus 20ct

Liners
PMP + Non-PMP
EAN: 4015400675518
barcode
1
product-title image
Always Discreet

Normal 24ct

Liners
PMP + Non-PMP
EAN: 4015400675433
barcode
2
product-title image
Tena

Lights Sensitive Normal 24ct

Liners
PMP + Non-PMP
EAN: 7322540490268
barcode
3
product-title image
Tena

Lights Sensitive Long 20ct

Liners
PMP + Non-PMP
EAN: 7322540557466
barcode
4
product-title image
Tena

Men Active Fit Protective Shield Extra Light 14ct

Liners
PMP + Non-PMP
EAN: 7322540770339
barcode
5
product-title image
Always Discreet

Long Plus 20ct

Liners
PMP + Non-PMP
EAN: 4015400675518
barcode

Ones to watch

Bigger pack, better value

Always Discreet Normal Pads 24ct

Range extension opportunity

Tena Silhouette Black Mini Pads

Range extension opportunity

Always Discreet Extra Secure Ultimate Night

Eco / Sustainable ranging option

Tena Silhouette Washable Absorbent Underwear

Perfect for Convenience - entry level Pants pack

Always Discreet Sensitive Bladder Pants

Subcategories

Personal Care

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Group

Sales & Distribution

Manufacturing

Export

Co-Packing

Careers

Contact us:

DCS Group (UK) Ltd

Noral Way

Banbury

Oxfordshire

OX16 2AA

United Kingdom

01789 208000

[email protected]

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Policies

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best experience on our website. Learn more.

© 2023 DCS Group (UK) Ltd, All right reserved