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Adult Incontinence

Adult Incontinence

Adult Incontinence shoppers are highly brand loyal. Tena & Always Discreet are the best-selling brands so make sure you have both of these in store.
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Period products and adult incontinence products increase average basket spend – it’s 30% higher for period product shoppers and 60% higher for adult incontinence
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Source: Proprietary brand manufacturer research (P&G)
The Adult Incontinence category is worth £214m in the UK – almost the same as the entire Period Products category. Make sure you have it in your store!
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There is high cross-shop between adult incontinence and baby care, so merchandise the two categories close together in store.
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Incontinence Product

Top 10 best sellers

1
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Tena

Discreet Normal Pads 12ct

Incontinence Product
PMP + Non-PMP
EAN: 7322540852066
2
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Always Discreet

Normal Pads 12ct

Incontinence Product
PMP + Non-PMP
EAN: 8001090065964
3
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Own Label

Incontinence Liners 30ct

Incontinence Product
PMP + Non-PMP
EAN: 0000000000014
4
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Tena

Discreet Extra Pads 10ct

Incontinence Product
PMP + Non-PMP
EAN: 7322541061467
5
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Always Discreet

Long Pads 10ct

Incontinence Product
PMP + Non-PMP
EAN: 8001090065988
6
product-title image
Always Discreet

Small Pads 20ct

Incontinence Product
PMP + Non-PMP
EAN: 4015400629245
7
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Tena

Discreet Mini Pads 20ct

Incontinence Product
PMP + Non-PMP
EAN: 7322540853377
8
product-title image
Always Discreet

Normal Liners 24ct

Incontinence Product
PMP + Non-PMP
EAN: 4015400675433
9
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Tena

Discreet Maxi Night Pads 6ct

Incontinence Product
PMP + Non-PMP
EAN: 7322540455236
10
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Always Discreet

Boutique Pants Plus Medium 9ct

Incontinence Product
PMP + Non-PMP
EAN: 8001090438973
1
product-title image
Tena

Discreet Normal Pads 12ct

Incontinence Product
PMP + Non-PMP
EAN: 7322540852066
2
product-title image
Always Discreet

Normal Pads 12ct

Incontinence Product
PMP + Non-PMP
EAN: 8001090065964
3
product-title image
Own Label

Incontinence Liners 30ct

Incontinence Product
PMP + Non-PMP
EAN: 0000000000014
4
product-title image
Tena

Discreet Extra Pads 10ct

Incontinence Product
PMP + Non-PMP
EAN: 7322541061467
5
product-title image
Always Discreet

Long Pads 10ct

Incontinence Product
PMP + Non-PMP
EAN: 8001090065988
6
product-title image
Always Discreet

Small Pads 20ct

Incontinence Product
PMP + Non-PMP
EAN: 4015400629245
7
product-title image
Tena

Discreet Mini Pads 20ct

Incontinence Product
PMP + Non-PMP
EAN: 7322540853377
8
product-title image
Always Discreet

Normal Liners 24ct

Incontinence Product
PMP + Non-PMP
EAN: 4015400675433
9
product-title image
Tena

Discreet Maxi Night Pads 6ct

Incontinence Product
PMP + Non-PMP
EAN: 7322540455236
10
product-title image
Always Discreet

Boutique Pants Plus Medium 9ct

Incontinence Product
PMP + Non-PMP
EAN: 8001090438973

Ones to watch

Range extension opportunity

Always Discreet Boutique Black Pants

Range extension opportunity

Tena Men Protective Shields

Range extension opportunity

Always Discreet Extra Secure Ultimate Night

Eco / Sustainable

Tena Silhouette Washable Absorbent Underwear

Strong performer in the Total Market

Tena Super Absorbent Pants

Subcategories

Personal Care

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Group

Sales & Distribution

Manufacturing

Export

Co-Packing

Careers

Contact us:

DCS Group (UK) Ltd

Noral Way

Banbury

Oxfordshire

OX16 2AA

United Kingdom

01789 208000

[email protected]

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