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Adult Incontinence

Adult Incontinence

Adult Incontinence shoppers are highly brand loyal. Tena & Always Discreet are the best-selling brands so make sure you have both of these in store.
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Period products and adult incontinence products increase average basket spend – it’s 30% higher for period product shoppers and 60% higher for adult incontinence
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Source: Proprietary brand manufacturer research (P&G)
The Adult Incontinence category is worth £214m in the UK – almost the same as the entire Period Products category. Make sure you have it in your store!
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There is high cross-shop between adult incontinence and baby care, so merchandise the two categories close together in store.
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Incontinence Product

Top 10 best sellers

1
product-title image
Tena

Discreet Normal Pads 12ct

Incontinence Product
2
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Always Discreet

Normal Pads 12ct

Incontinence Product
3
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Own Label

Incontinence Liners 30ct

Incontinence Product
4
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Tena

Discreet Extra Pads 10ct

Incontinence Product
5
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Always Discreet

Long Pads 10ct

Incontinence Product
6
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Always Discreet

Small Pads 20ct

Incontinence Product
7
product-title image
Tena

Discreet Mini Pads 20ct

Incontinence Product
8
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Always Discreet

Normal Liners 24ct

Incontinence Product
9
product-title image
Tena

Discreet Maxi Night Pads 6ct

Incontinence Product
10
product-title image
Always Discreet

Boutique Pants Plus Medium 9ct

Incontinence Product
1
product-title image
Tena

Discreet Normal Pads 12ct

Incontinence Product
2
product-title image
Always Discreet

Normal Pads 12ct

Incontinence Product
3
product-title image
Own Label

Incontinence Liners 30ct

Incontinence Product
4
product-title image
Tena

Discreet Extra Pads 10ct

Incontinence Product
5
product-title image
Always Discreet

Long Pads 10ct

Incontinence Product
6
product-title image
Always Discreet

Small Pads 20ct

Incontinence Product
7
product-title image
Tena

Discreet Mini Pads 20ct

Incontinence Product
8
product-title image
Always Discreet

Normal Liners 24ct

Incontinence Product
9
product-title image
Tena

Discreet Maxi Night Pads 6ct

Incontinence Product
10
product-title image
Always Discreet

Boutique Pants Plus Medium 9ct

Incontinence Product

Ones to watch

Range extension opportunity

Always Discreet Boutique Black Pants

Range extension opportunity

Tena Men Protective Shields

Range extension opportunity

Always Discreet Extra Secure Ultimate Night

Eco / Sustainable

Tena Silhouette Washable Absorbent Underwear

Strong performer in the Total Market

Tena Super Absorbent Pants