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Baby Milk

Baby Milk

Consider HiPP Organic as a range extension, as shoppers are becoming increasingly aware of the products they and their children consume.
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Baby feeding is a high-value category. Locate it close to your till point to help shoppers find it easily and to minimise theft. It needs to be easy to get to with a buggy or pushchair too.
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62% of Baby Care shoppers will go elsewhere if they can't find their usual brand on shelf. This rises to 70% for baby milk.
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Source: MSL Regional Study (via Danone)
Young families spend 38% more than the average shopper.
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Kantar Worldpanel Data – Based on Average Weekly Usage over a 12w Period
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Baby Milk Formula

Top 5 best sellers

1
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Cow & Gate

First Infant Stage 1 (0-6 Months) 800g

Baby Milk Formula
2
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Aptamil

First Infant Stage 1 (0-6 Months) 800g

Baby Milk Formula
3
product-title image
Aptamil

Follow On Stage 2 (6-12 Months) 800g

Baby Milk Formula
4
product-title image
Cow & Gate

Follow On Stage 2 (6-12 Months) 800g

Baby Milk Formula
5
product-title image
Cow & Gate

Hungry First Infant 800g

Baby Milk Formula
1
product-title image
Cow & Gate

First Infant Stage 1 (0-6 Months) 800g

Baby Milk Formula
2
product-title image
Aptamil

First Infant Stage 1 (0-6 Months) 800g

Baby Milk Formula
3
product-title image
Aptamil

Follow On Stage 2 (6-12 Months) 800g

Baby Milk Formula
4
product-title image
Cow & Gate

Follow On Stage 2 (6-12 Months) 800g

Baby Milk Formula
5
product-title image
Cow & Gate

Hungry First Infant 800g

Baby Milk Formula

Ones to watch

Free from plastic

Huggies Natural Biodegradable Wipes 48ct

96% naturally derived ingredients

Sudocrem Naturals Nappy Cream

Category extension opportunity

DryNites Aged 4-7 Boy Pyjama Pants

New to the range

HiPP Mild Veg Curry Tray 10+ Months

New innovation

Aptamil Stage 2 Follow On Milk Tabs 24ct

Ready To Feed Liquid​

Top 5 best sellers

1
product-title image
Cow & Gate

First Infant Stage 1 (0-6 Months) 200ml

Ready To Feed Liquid
2
product-title image
Aptamil

First Infant Stage 1 (0-6 Months) 200ml

Ready To Feed Liquid
3
product-title image
Cow & Gate

Follow On Stage 2 (6-12 Months) 200ml

Ready To Feed Liquid
4
product-title image
Aptamil

Follow On Stage 2 (6-12 Months) 200ml

Ready To Feed Liquid
5
product-title image
Cow & Gate

Hungry First Infant 200ml

Ready To Feed Liquid
1
product-title image
Cow & Gate

First Infant Stage 1 (0-6 Months) 200ml

Ready To Feed Liquid
2
product-title image
Aptamil

First Infant Stage 1 (0-6 Months) 200ml

Ready To Feed Liquid
3
product-title image
Cow & Gate

Follow On Stage 2 (6-12 Months) 200ml

Ready To Feed Liquid
4
product-title image
Aptamil

Follow On Stage 2 (6-12 Months) 200ml

Ready To Feed Liquid
5
product-title image
Cow & Gate

Hungry First Infant 200ml

Ready To Feed Liquid