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Baby Milk

Baby Milk

Baby milk shoppers are extremely brand loyal. 70% will leave the store if they can't find their usual product on shelf.
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Source: MSL Regional Study (via Danone)
Baby feeding is a high-value category. Locating close to your till point will help shoppers find it, give easier access with a buggy, and will minimise theft.
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80% of convenience shoppers describe themselves as 'very value-led'
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Source: Lumina Intelligence CTP 2023
Young families spend 38% more than the average shopper.
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Kantar Worldpanel Data – Based on Average Weekly Usage over a 12w Period
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Baby Milk Formula

Top 5 best sellers

1
product-title image
Cow & Gate

First Infant Stage 1 (0-6 Months) 800g

Baby Milk Formula
PMP + Non-PMP
EAN: 5051594006874
barcode
2
product-title image
Aptamil

First Infant Stage 1 (0-6 Months) 800g

Baby Milk Formula
PMP + Non-PMP
EAN: 5051594006812
barcode
3
product-title image
Cow & Gate

Follow On Stage 2 (6-12 Months) 800g

Baby Milk Formula
PMP + Non-PMP
EAN: 5051594006881
barcode
4
product-title image
Aptamil

Follow On Stage 2 (6-12 Months) 800g

Baby Milk Formula
PMP + Non-PMP
EAN: 5051594006829
barcode
5
product-title image
Cow & Gate

Hungry First Infant 800g

Baby Milk Formula
PMP + Non-PMP
EAN: 5051594006898
barcode
1
product-title image
Cow & Gate

First Infant Stage 1 (0-6 Months) 800g

Baby Milk Formula
PMP + Non-PMP
EAN: 5051594006874
barcode
2
product-title image
Aptamil

First Infant Stage 1 (0-6 Months) 800g

Baby Milk Formula
PMP + Non-PMP
EAN: 5051594006812
barcode
3
product-title image
Cow & Gate

Follow On Stage 2 (6-12 Months) 800g

Baby Milk Formula
PMP + Non-PMP
EAN: 5051594006881
barcode
4
product-title image
Aptamil

Follow On Stage 2 (6-12 Months) 800g

Baby Milk Formula
PMP + Non-PMP
EAN: 5051594006829
barcode
5
product-title image
Cow & Gate

Hungry First Infant 800g

Baby Milk Formula
PMP + Non-PMP
EAN: 5051594006898
barcode

Ones to watch

New for 2024

Pampers Harmonie New Baby Wipes 46ct

Category extension opportunity

Johnsons Bedtime Baby Bath 300ml

Category extension opportunity

Pampers Baby Dry Pants Size 7 16ct

Available in Cash & Carry packaging

HiPP Organic Tomato & Courgette Pasta Tray 12m+

Organic ingredients

HiPP Organic Follow On Milk Stage 2 800g

Ready To Feed Liquid​

Top 5 best sellers

1
product-title image
Cow & Gate

First Infant Stage 1 (0-6 Months) 200ml

Ready To Feed Liquid
PMP + Non-PMP
EAN: 8716900559242
barcode
2
product-title image
Aptamil

First Infant Stage 1 (0-6 Months) 200ml

Ready To Feed Liquid
PMP + Non-PMP
EAN: 8716900559129
barcode
3
product-title image
Aptamil

Follow On Stage 2 (6-12 Months) 200ml

Ready To Feed Liquid
PMP + Non-PMP
EAN: 8716900559143
barcode
4
product-title image
Cow & Gate

Follow On Stage 2 (6-12 Months) 200ml

Ready To Feed Liquid
PMP + Non-PMP
EAN: 8716900559280
barcode
5
product-title image
Cow & Gate

First Infant Stage 1 (0-6 Months) 4x200ml

Ready To Feed Liquid
PMP + Non-PMP
EAN: 8716900569760
barcode
1
product-title image
Cow & Gate

First Infant Stage 1 (0-6 Months) 200ml

Ready To Feed Liquid
PMP + Non-PMP
EAN: 8716900559242
barcode
2
product-title image
Aptamil

First Infant Stage 1 (0-6 Months) 200ml

Ready To Feed Liquid
PMP + Non-PMP
EAN: 8716900559129
barcode
3
product-title image
Aptamil

Follow On Stage 2 (6-12 Months) 200ml

Ready To Feed Liquid
PMP + Non-PMP
EAN: 8716900559143
barcode
4
product-title image
Cow & Gate

Follow On Stage 2 (6-12 Months) 200ml

Ready To Feed Liquid
PMP + Non-PMP
EAN: 8716900559280
barcode
5
product-title image
Cow & Gate

First Infant Stage 1 (0-6 Months) 4x200ml

Ready To Feed Liquid
PMP + Non-PMP
EAN: 8716900569760
barcode

Subcategories

Baby Care

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Group

Sales & Distribution

Manufacturing

Export

Co-Packing

Careers

Contact us:

DCS Group (UK) Ltd

Noral Way

Banbury

Oxfordshire

OX16 2AA

United Kingdom

01789 208000

[email protected]

Follow us:

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best experience on our website. Learn more.

© 2023 DCS Group (UK) Ltd, All right reserved