If you’re short on space in store, these are the top 10 most important Pet Care products you must stock.
Chicken in Jelly Tin 400g PMP £1.25
Wet Dog Food - Singles
Original Farm Selection in Jelly 12x85g PMP £3.99
Wet Cat Food - Multi Pack
Chicken & Country Vegetables 1kg PMP £3.75
Dry Dog Food
Poultry Feasts in Jelly 12x85g
Wet Cat Food - Multi Pack
Beef & Country Vegetables 1kg PMP £3.75
Dry Dog Food
Meaty Chunks in Gravy 12x100g PMP £4.49
Wet Dog Food - Multi Pack
Chicken in Jelly Tin 400g
Wet Cat Food - Singles
Jumbone Medium Dog Beef & Poultry Chews 2ct
Dog Treats & Snacks
Cat Treat Biscuits with Chicken 60g
Cat Treats & Snacks
Tuna, Herring & Veg 340g PMP £1.75
Dry Cat Food
Chicken in Jelly Tin 400g PMP £1.25
Wet Dog Food - Singles
Original Farm Selection in Jelly 12x85g PMP £3.99
Wet Cat Food - Multi Pack
Chicken & Country Vegetables 1kg PMP £3.75
Dry Dog Food
Poultry Feasts in Jelly 12x85g
Wet Cat Food - Multi Pack
Beef & Country Vegetables 1kg PMP £3.75
Dry Dog Food
Meaty Chunks in Gravy 12x100g PMP £4.49
Wet Dog Food - Multi Pack
Chicken in Jelly Tin 400g
Wet Cat Food - Singles
Jumbone Medium Dog Beef & Poultry Chews 2ct
Dog Treats & Snacks
Cat Treat Biscuits with Chicken 60g
Cat Treats & Snacks
Tuna, Herring & Veg 340g PMP £1.75
Dry Cat Food
Maximise basket spend by merchandising treats and snacks at eyeline to capture shoppers’ attention as a reminder to purchase in addition to main meals.
Pet owners shop the category by animal type, followed by the food type format (e.g. Pouches, Tins, Multipacks etc.)
Dog treats are very valuable to the category as they account for 28% of dog food sales. Pedigree is the market leader however it is important to range different types of treats and brands for dog flavour preference.
Source: Circana – Pet Food – Total UK – Value Sales – MAT: 04.11.2023
58% think the price mark is usually there because there is a promotion or discount. Be sure to offer shoppers a good range of PMPs to increase shopper price confidence.
Source: TWC Trends PMP Study, published October 2022
Multipack Wet Cat Food accounts for 57% of main meal sales. Ensure shelf space caters for multipacks in a variety of different flavours.
Source: Circana – Pet Food – Total UK – Value Sales – MAT: 04.11.2023
Pedigree, Bakers, Whiskas and Felix are beacon brands – they are instantly recognisable, and they draw shoppers to the shelf, so make sure they are clearly visible.
Shoppers are loyal to their brand of choice, create vertical and horizontal brand blocks where possible to raise brand presence on shelf.
Merchandise heavier products such as large packs of dry pet food and cat litter at the bottom of the fixture.
Pet Care, like Baby Care are one of the least affected categories by price sensitivity with 75% of shoppers believing their pet is like a family member. Ensure your range considers different socio-economic shoppers as some will want to buy trade-up or premium products.
Source: Toluna, March 2022
Shoppers will typically buy in single serve or multi-serve pack sizes, so it is important to give a range of options across wet cat and dog food.
| Bay 1: | |
| Dreamies with Tasty Chicken Cat Treats 60g | 4008429037894 |
| Dreamies with Delicious Cheese Cat Treats 60g | 4008429037986 |
| Felix Goody Bag Original Cat Treats 60g PMP £1.39 | 8445290698186 |
| Felix Goody Bag Seaside Cat Treats 60g PMP £1.39 | 8445290698209 |
| Whiskas Cat Milk 200ml | 0000050045426 |
| Gourmet Perle Duo with Salmon & Saithe 85g PMP 2 for £1.29 | 8445290697325 |
| Gourmet Perle Mini Fillets in Gravy with Beef 85g PMP 2 for £1.29 | 8445290697301 |
| Gourmet Perle Mini Fillets in Gravy with Chicken 85g PMP 2 for £1.29 | 8445290697288 |
| Gourmet Mon Petit Intense in a Delicious Sauce 6x50g PMP £2.45 | 8445290938725 |
| Sheba Classics in Terrine with Chicken Tray 85g | 4008429070365 |
| Sheba Fine Flakes in Jelly with Salmon Tray 85g | 4008429070549 |
| Bay 2: | |
| Bonio The Original Dog Biscuits 650g | 5000161004911 |
| Wagg Tasties Bone Treats 125g | 5013919005368 |
| Wagg BBQ Bangers Treats 125g | 5013919003661 |
| Pedigree Schmackos Multi Mix Adult Dog Treats 12ct 86g | 5010394001038 |
| Pedigree Rodeo Beef Adult Dog Treats 4ct 70g | 5010394998185 |
| Pedigree Jumbone Beef & Poultry Adult Medium Dog 2ct 180g | 5010394003766 |
| Pedigree Dentastix Daily Adult Medium Dental Sticks 3ct 77g | 5998749104392 |
| TidyZ Degradable Doggy Bags with Tie Handles 4x25ct | 5025364014598 |
| Bay 1: | |
| Felix As Good As It Looks with Tuna in Jelly 100g PMP 3 for £1.59 | 8445290640093 |
| Felix As Good As It Looks with Chicken in Jelly 100g PMP 3 for £1.59 | 8445290640079 |
| Felix Original with Chicken in Jelly 85g PMP 3 for £1.39 | 8445291037830 |
| Felix Original with Lamb in Jelly 85g PMP 3 for £1.39 | 8445291036963 |
| Felix Original with Salmon in Jelly 85g PMP 3 for £1.39 | 8445291037106 |
| Gourmet Perle Connoisseur’s Collection Mini Fillets in Gravy 12x85g PMP £5.75 | 8445290720863 |
| Whiskas 1+ Adult with Chicken in Jelly Pouch 85g | 3065890155169 |
| Whiskas 1+ Adult with Tuna in Jelly Pouch 85g | 3065890155145 |
| Whiskas 1+ Adult with Chicken in Jelly Tin 400g | 5000166157681 |
| Whiskas 1+ Adult with Salmon in Jelly Tin 400g | 5000166157704 |
| Bay 2: | |
| Cesar Classic Terrine with Chicken & Turkey in Loaf Tray 150g | 4008429138232 |
| Cesar Garden Terrine with Lamb, Turkey & Green Beans in Loaf Tray 150g | 4008429138157 |
| Cesar Country Stew with Chicken, Vegetables & Parsley in Gravy Tray 150g | 4008429138256 |
| Pedigree Original in Loaf Tin 400g | 5000166014793 |
| Pedigree with Beef Chunks in Gravy Tin 400g | 5000166032223 |
| Bakers Allsorts Delicious Meaty Bite Size Treats 98g PMP £1.39 | 8445290698148 |
| Bakers Rewards Variety Ideal Training Treats 100g PMP £1.39 | 8445290698124 |
| Bakers Whirlers Double Flavour Twisted Treats Flavour 130g PMP £1.39 | 8445290697950 |
| Bakers Sizzlers Delicious Meaty Treats 90g PMP £1.39 | 8445290698162 |
| Bay 1: | |
| Felix As Good As It Looks Mixed Selection in Jelly 12x100g PMP £4.75 | 8445291337695 |
| Felix As Good As It Looks Ocean Feast Selection in Jelly 12x100g PMP £4.75 | 8445291337428 |
| Whiskas 1+ Adult Mixed Menu in Jelly 12x85g | 5000166157292 |
| Whiskas 1+ Adult Poultry Feasts in Jelly 12x85g | 5900951303135 |
| Whiskas 1+ Adult Fish Favourites in Jelly 12x85g | 5000166157360 |
| Bay 2: | |
| Butcher’s with Beef & Liver Dog Food Tin 400g PMP £1.30 | 5011792008377 |
| Butcher’s with Tripe Dog Food Tin 400g PMP £1.30 | 5011792008353 |
| Butcher’s with Chicken & Tripe Food Tin 400g PMP £1.30 | 5011792008360 |
| Pedigree with Chicken Chunks in Jelly Tin 385g | 5000166052115 |
| Pedigree with Chicken Chunks in Gravy Tin 400g | 5000166032230 |
| Pedigree Chunks in Gravy Mixed Pack Tins 6x400g | 5000166061643 |
| Pedigree Chunks in Jelly Mixed Pack Tins 6x385g | 5000166123747 |
| Pedigree Mixed Selection in Jelly Pouches 12x100g | 3065890123892 |
| Bay 1: | |
| Felix As Good As It Looks Meaty Selection in Jelly 12x100g PMP £4.75 | 8445291337374 |
| Felix Doubly Delicious Countryside Selection in Jelly 12x100g PMP £4.75 | 8445291337404 |
| Whiskas 1+ Adult Meaty Meals in Gravy 12x85g | 5000166157377 |
| Whiskas 1+ Adult with Delicious Chicken Dry Cat Food 300g | 5900951305597 |
| Whiskas 1+ Adult with Glorious Tuna Dry Cat Food 300g | 5900951305672 |
| Bay 2: | |
| Butcher’s Tripe Loaf Recipes Tins 6x400g | 5011792002795 |
| Winalot with Chicken in Jelly Tin 400g PMP £1.25 | 8445290697349 |
| Winalot with Lamb & Turkey in Jelly Tin 400g PMP £1.25 | 8445291117556 |
| Winalot Meaty Chunks in Jelly Pouches 12x100g PMP £4.49 | 8445291338135 |
| Winalot Meaty Chunks in Gravy Pouches 12x100g PMP £4.49 | 8445291337855 |
| Bakers Meaty Meals Adult Tender Chunks with Tasty Beef Dry Dog Food 1kg PMP £4.15 | 8445290638847 |
| Bay 1: | |
| Felix Original Farm Selection in Jelly 12x85g PMP £3.99 | 8445291010383 |
| Felix Original Mixed Selection in Jelly 12x85g PMP £3.99 | 8445291014657 |
| Felix Original Fish Selection in Jelly 12x85g PMP £3.99 | 8445291014626 |
| Purina ONE Adult Rich in Chicken Dry Cat Food 600g PMP £3.99 | 8445290460769 |
| Harringtons Adult with Freshly Prepared Chicken Dry Cat Food 800g | 5013919003791 |
| Bay 2: | |
| Bakers Adult with Tasty Beef & Country Vegetables Dry Dog Food 1kg PMP £3.75 | 8445290978950 |
| Bakers Adult with Tasty Chicken & Country Vegetables Dry Dog Food 1kg PMP £3.75 | 8445290980939 |
| Bakers Small Dog with Tasty Beef & Country Vegetables Dry Dog Food 1.1kg PMP £4.15 | 8445290638786 |
| Bay 1: | |
| Go-Cat with a Tasty Chicken and Turkey Mix with Vegetables 340g PMP £1.75 | 8445290936370 |
| Go-Cat with a Tasty Chicken and Duck Mix 340g PMP £1.75 | 8445290936394 |
| Go-Cat with a Tasty Tuna and Herring Mix and with Vegetables 340g PMP £1.75 | 8445290936356 |
| Catsan Hygiene Non-Clumping Odour Control Cat Litter 5L | 4008429082986 |
| TidyZ Cat Litter Liners Drawstring 15ct | 5025364006319 |
| Bay 2: | |
| Harringtons Adult Rich in Turkey with Veg Dry Dog Food 1.7kg | 5013919005238 |
| Harringtons Adult Rich in Lamb with Veg Dry Dog Food 1.7kg | 5013919005221 |
| Wagg Meaty Goodness Adult Beef Dinner Dry Dog Food 1kg | 5013919006716 |
| Wagg Meaty Goodness Adult Chicken Dinner Dry Dog Food 1kg | 5013919006709 |
Maximise basket spend by merchandising treats and snacks at eyeline to capture shoppers’ attention as a reminder to purchase in addition to main meals.
58% think the price mark is usually there because there is a promotion or discount. Be sure to offer shoppers a good range of PMPs to increase shopper price confidence.
Source: TWC Trends PMP Study, published October 2022
Multipack Wet Cat Food accounts for 57% of main meal sales. Ensure shelf space caters for multipacks in a variety of different flavours.
Source: Circana – Pet Food – Total UK – Value Sales – MAT: 04.11.2023
Pet owners shop the category by animal type, followed by the food type format (e.g. Pouches, Tins, Multipacks etc.)
Pedigree, Bakers, Whiskas and Felix are beacon brands – they are instantly recognisable, and they draw shoppers to the shelf, so make sure they are clearly visible.
Shoppers are loyal to their brand of choice, create vertical and horizontal brand blocks where possible to raise brand presence on shelf.
Merchandise heavier products such as large packs of dry pet food and cat litter at the bottom of the fixture.
Dog treats are very valuable to the category as they account for 28% of dog food sales. Pedigree is the market leader however it is important to range different types of treats and brands for dog flavour preference.
Source: Circana – Pet Food – Total UK – Value Sales – MAT: 04.11.2023
| Dreamies with Tasty Chicken Cat Treats 60g | 4008429037894 |
| Dreamies with Delicious Cheese Cat Treats 60g | 4008429037986 |
| Felix Goody Bag Original Cat Treats 60g PMP £1.39 | 8445290698186 |
| Felix Original with Chicken in Jelly 85g PMP 3 for £1.39 | 8445291037830 |
| Felix Original with Lamb in Jelly 85g PMP 3 for £1.39 | 8445291036963 |
| Felix Original with Salmon in Jelly 85g PMP 3 for £1.39 | 8445291037106 |
| Felix As Good As It Looks with Tuna in Jelly 100g PMP 3 for £1.59 | 8445290640093 |
| Felix As Good As It Looks with Chicken in Jelly 100g PMP 3 for £1.59 | 8445290640079 |
| Gourmet Mon Petit Intense in a Delicious Sauce 6x50g PMP £2.45 | 8445290938725 |
| Whiskas 1+ Adult with Chicken in Jelly Tin 400g | 5000166157681 |
| Whiskas 1+ Adult with Salmon in Jelly Tin 400g | 5000166157704 |
| Felix Original Fish Selection in Jelly 12x85g PMP £3.99 | 8445291014626 |
| Felix Original Farm Selection in Jelly 12x85g PMP £3.99 | 8445291010383 |
| Felix Original Mixed Selection in Jelly 12x85g PMP £3.99 | 8445291014657 |
| Gourmet Perle Connoisseur’s Collection Mini Fillets in Gravy 12x85g PMP £5.75 | 8445290720863 |
| Whiskas 1+ Adult Poultry Feasts in Jelly 12x85g | 5900951303135 |
| Felix As Good As It Looks Meaty Selection in Jelly 12x100g PMP £4.75 | 8445291337374 |
| Felix As Good As It Looks Ocean Feast Selection in Jelly 12x100g PMP £4.75 | 8445291337428 |
| Felix As Good As It Looks Mixed Selection in Jelly 12x100g PMP £4.75 | 8445291337695 |
| Whiskas 1+ Adult Mixed Menu in Jelly 12x85g | 5000166157292 |
| Whiskas 1+ Adult Fish Favourites in Jelly 12x85g | 5000166157360 |
| Felix Doubly Delicious Countryside Selection in Jelly 12x100g PMP £4.75 | 8445291337404 |
| Go-Cat with a Tasty Tuna and Herring Mix and with Vegetables 340g PMP £1.75 | 8445290936356 |
| Go-Cat with a Tasty Chicken and Duck Mix 340g PMP £1.75 | 8445290936394 |
| Go-Cat with a Tasty Chicken and Turkey Mix with Vegetables 340g PMP £1.75 | 8445290936370 |
| Whiskas 1+ Adult with Delicious Chicken Dry Cat Food 300g | 5900951305597 |
| Bay 1: | |
| Purina ONE Adult Rich in Chicken Dry Cat Food 600g PMP £3.99 | 8445290460769 |
| Winalot with Chicken in Jelly Tin 400g PMP £1.25 | 8445290697349 |
| Winalot with Lamb & Turkey in Jelly Tin 400g PMP £1.25 | 8445291117556 |
| Butcher’s with Beef & Liver Dog Food Tin 400g PMP £1.30 | 5011792008377 |
| Butcher’s with Tripe Dog Food Tin 400g PMP £1.30 | 5011792008353 |
| Butcher’s with Chicken & Tripe Food Tin 400g PMP £1.30 | 5011792008360 |
| Pedigree with Chicken Chunks in Jelly Tin 385g | 5000166052115 |
| Pedigree with Chicken Chunks in Gravy Tin 400g | 5000166032230 |
| Pedigree with Beef Chunks in Gravy Tin 400g | 5000166032223 |
| Pedigree Original in Loaf Tin 400g | 5000166014793 |
| Bay 2: | |
| Cesar Classic Terrine with Chicken & Turkey in Loaf Tray 150g | 4008429138232 |
| Cesar Garden Terrine with Lamb, Turkey & Green Beans in Loaf Tray 150g | 4008429138157 |
| Bakers Sizzlers Delicious Meaty Treats 90g PMP £1.39 | 8445290698162 |
| Pedigree Schmackos Multi Mix Adult Dog Treats 12ct 86g | 5010394001038 |
| Pedigree Rodeo Beef Adult Dog Treats 4ct 70g | 5010394998185 |
| Pedigree Jumbone Beef & Poultry Adult Medium Dog 2ct 180g | 5010394003766 |
| Pedigree Dentastix Daily Adult Medium Dental Sticks 3ct 77g | 5998749104392 |
| Bonio The Original Dog Biscuits 650g | 5000161004911 |
| Bay 1: | |
| Winalot Meaty Chunks in Gravy Pouches 12x100g PMP £4.49 | 8445291337855 |
| Winalot Meaty Chunks in Jelly Pouches 12x100g PMP £4.49 | 8445291338135 |
| Pedigree Mixed Selection in Jelly Pouches 12x100g | 3065890123892 |
| Pedigree Chunks in Jelly Mixed Pack Tins 6x385g | 5000166123747 |
| Pedigree Chunks in Gravy Mixed Pack Tins 6x400g | 5000166061643 |
| Bay 2: | |
| Bakers Adult with Tasty Chicken & Country Vegetables Dry Dog Food 1kg PMP £3.75 | 8445290980939 |
| Bakers Adult with Tasty Beef & Country Vegetables Dry Dog Food 1kg PMP £3.75 | 8445290978950 |
| Bakers Small Dog with Tasty Beef & Country Vegetables Dry Dog Food 1.1kg PMP £4.15 | 8445290638786 |
| Bakers Meaty Meals Adult Tender Chunks with Tasty Beef Dry Dog Food 1kg PMP £4.15 | 8445290638847 |
| Harringtons Adult Rich in Turkey with Veg Dry Dog Food 1.7kg | 5013919005238 |
Maximise basket spend by merchandising treats and snacks at eyeline to capture shoppers’ attention as a reminder to purchase in addition to main meals.
Multipack Wet Cat Food accounts for 57% of main meal sales. Ensure shelf space caters for multipacks in a variety of different flavours.
Source: Circana – Pet Food – Total UK – Value Sales – MAT: 04.11.2023
Shoppers are loyal to their brand of choice, create vertical and horizontal brand blocks where possible to raise brand presence on shelf.
Pet owners shop the category by animal type, followed by the food type format (e.g. Pouches, Tins, Multipacks etc.)
Pedigree, Bakers, Whiskas and Felix are beacon brands – they are instantly recognisable, and they draw shoppers to the shelf, so make sure they are clearly visible.
58% think the price mark is usually there because there is a promotion or discount. Be sure to offer shoppers a good range of PMPs to increase shopper price confidence.
Source: TWC Trends PMP Study, published October 2022
Dog treats are very valuable to the category as they account for 28% of dog food sales. Pedigree is the market leader however it is important to range different types of treats and brands for dog flavour preference.
Source: Circana – Pet Food – Total UK – Value Sales – MAT: 04.11.2023
Merchandise heavier products such as large packs of dry pet food and cat litter at the bottom of the fixture.
| Dreamies with Tasty Chicken Cat Treats 60g | 4008429037894 |
| Dreamies with Delicious Cheese Cat Treats 60g | 4008429037986 |
| Felix Original with Chicken in Jelly 85g PMP 3 for £1.39 | 8445291037830 |
| Felix Original with Lamb in Jelly 85g PMP 3 for £1.39 | 8445291036963 |
| Felix Original with Salmon in Jelly 85g PMP 3 for £1.39 | 8445291037106 |
| Felix As Good As It Looks with Tuna in Jelly 100g PMP 3 for £1.59 | 8445290640093 |
| Felix As Good As It Looks with Chicken in Jelly 100g PMP 3 for £1.59 | 8445290640079 |
| Whiskas 1+ Adult with Chicken in Jelly Tin 400g | 5000166157681 |
| Whiskas 1+ Adult with Salmon in Jelly Tin 400g | 5000166157704 |
| Gourmet Mon Petit Intense in a Delicious Sauce 6x50g PMP £2.45 | 8445290938725 |
| Felix Original Fish Selection in Jelly 12x85g PMP £3.99 | 8445291014626 |
| Felix Original Farm Selection in Jelly 12x85g PMP £3.99 | 8445291010383 |
| Felix Original Mixed Selection in Jelly 12x85g PMP £3.99 | 8445291014657 |
| Whiskas 1+ Adult Poultry Feasts in Jelly 12x85g | 5900951303135 |
| Whiskas 1+ Adult Mixed Menu in Jelly 12x85g | 5000166157292 |
| Purina ONE Adult Rich in Chicken Dry Cat Food 600g PMP £3.99 | 8445290460769 |
| Go-Cat with a Tasty Tuna and Herring Mix and with Vegetables 340g PMP £1.75 | 8445290936356 |
| Go-Cat with a Tasty Chicken and Duck Mix 340g PMP £1.75 | 8445290936394 |
| Go-Cat with a Tasty Chicken and Turkey Mix with Vegetables 340g PMP £1.75 | 8445290936370 |
| Whiskas 1+ Adult with Delicious Chicken Dry Cat Food 300g | 5900951305597 |
| Cesar Classic Terrine with Chicken & Turkey in Loaf Tray 150g | 4008429138232 |
| Butcher’s with Tripe Dog Food Tin 400g PMP £1.30 | 5011792008353 |
| Butcher’s with Chicken & Tripe Food Tin 400g PMP £1.30 | 5011792008360 |
| Pedigree with Chicken Chunks in Jelly Tin 385g | 5000166052115 |
| Pedigree with Chicken Chunks in Gravy Tin 400g | 5000166032230 |
| Pedigree with Beef Chunks in Gravy Tin 400g | 5000166032223 |
| Pedigree Original in Loaf Tin 400g | 5000166014793 |
| Pedigree Schmackos Multi Mix Adult Dog Treats 12ct 86g | 5010394001038 |
| Pedigree Rodeo Beef Adult Dog Treats 4ct 70g | 5010394998185 |
| Pedigree Jumbone Beef & Poultry Adult Medium Dog 2ct 180g | 5010394003766 |
| Pedigree Dentastix Daily Adult Medium Dental Sticks 3ct 77g | 5998749104392 |
| Pedigree Chunks in Jelly Mixed Pack Tins 6x385g | 5000166123747 |
| Pedigree Chunks in Gravy Mixed Pack Tins 6x400g | 5000166061643 |
| Winalot with Chicken in Jelly Tin 400g PMP £1.25 | 8445290697349 |
| Winalot with Lamb & Turkey in Jelly Tin 400g PMP £1.25 | 8445291117556 |
| Winalot Meaty Chunks in Jelly Pouches 12x100g PMP £4.49 | 8445291338135 |
| Winalot Meaty Chunks in Gravy Pouches 12x100g PMP £4.49 | 8445291337855 |
| Bakers Adult with Tasty Chicken & Country Vegetables Dry Dog Food 1kg PMP £3.75 | 8445290980939 |
| Bakers Adult with Tasty Beef & Country Vegetables Dry Dog Food 1kg PMP £3.75 | 8445290978950 |
| Bakers Small Dog with Tasty Beef & Country Vegetables Dry Dog Food 1.1kg PMP £4.15 | 8445290638786 |
| Bakers Meaty Meals Adult Tender Chunks with Tasty Beef Dry Dog Food 1kg PMP £4.15 | 8445290638847 |
| Harringtons Adult Rich in Turkey with Veg Dry Dog Food 1.7kg | 5013919005238 |
Maximise basket spend by merchandising treats and snacks at eyeline to capture shoppers’ attention as a reminder to purchase in addition to main meals.
Shoppers are loyal to their brand of choice, create vertical and horizontal brand blocks where possible to raise brand presence on shelf.
Multipack Wet Cat Food accounts for 57% of main meal sales. Ensure shelf space caters for multipacks in a variety of different flavours.
Source: Circana – Pet Food – Total UK – Value Sales – MAT: 04.11.2023
Pet owners shop the category by animal type, followed by the food type format (e.g. Pouches, Tins, Multipacks etc.)
58% think the price mark is usually there because there is a promotion or discount. Be sure to offer shoppers a good range of PMPs to increase shopper price confidence.
Source: TWC Trends PMP Study, published October 2022
Dog treats are very valuable to the category as they account for 28% of dog food sales. Pedigree is the market leader however it is important to range different types of treats and brands for dog flavour preference.
Source: Circana – Pet Food – Total UK – Value Sales – MAT: 04.11.2023
Merchandise heavier products such as large packs of dry pet food and cat litter at the bottom of the fixture.
| Dreamies with Tasty Chicken Cat Treats 60g | 4008429037894 |
| Dreamies with Delicious Cheese Cat Treats 60g | 4008429037986 |
| Felix Original with Chicken in Jelly 85g PMP 3 for £1.39 | 8445291037830 |
| Felix Original with Lamb in Jelly 85g PMP 3 for £1.39 | 8445291036963 |
| Felix Original with Salmon in Jelly 85g PMP 3 for £1.39 | 8445291037106 |
| Whiskas 1+ Adult with Chicken in Jelly Tin 400g | 5000166157681 |
| Whiskas 1+ Adult with Salmon in Jelly Tin 400g | 5000166157704 |
| Whiskas 1+ Adult Poultry Feasts in Jelly 12x85g | 5900951303135 |
| Whiskas 1+ Adult Mixed Menu in Jelly 12x85g | 5000166157292 |
| Felix Original Farm Selection in Jelly 12x85g PMP £3.99 | 8445291010383 |
| Felix Original Mixed Selection in Jelly 12x85g PMP £3.99 | 8445291014657 |
| Felix Original Fish Selection in Jelly 12x85g PMP £3.99 | 8445291014626 |
| Go-Cat with a Tasty Tuna and Herring Mix and with Vegetables 340g PMP £1.75 | 8445290936356 |
| Go-Cat with a Tasty Chicken and Duck Mix 340g PMP £1.75 | 8445290936394 |
| Winalot with Chicken in Jelly Tin 400g PMP £1.25 | 8445290697349 |
| Winalot with Lamb & Turkey in Jelly Tin 400g PMP £1.25 | 8445291117556 |
| Butcher’s with Tripe Dog Food Tin 400g PMP £1.30 | 5011792008353 |
| Pedigree with Chicken Chunks in Jelly Tin 385g | 5000166052115 |
| Pedigree with Chicken Chunks in Gravy Tin 400g | 5000166032230 |
| Pedigree with Beef Chunks in Gravy Tin 400g | 5000166032223 |
| Pedigree Original in Loaf Tin 400g | 5000166014793 |
| Pedigree Schmackos Multi Mix Adult Dog Treats 12ct 86g | 5010394001038 |
| Pedigree Rodeo Beef Adult Dog Treats 4ct 70g | 5010394998185 |
| Pedigree Jumbone Beef & Poultry Adult Medium Dog 2ct 180g | 5010394003766 |
| Pedigree Dentastix Daily Adult Medium Dental Sticks 3ct 77g | 5998749104392 |
| Winalot Meaty Chunks in Jelly Pouches 12x100g PMP £4.49 | 8445291338135 |
| Winalot Meaty Chunks in Gravy Pouches 12x100g PMP £4.49 | 8445291337855 |
| Pedigree Chunks in Gravy Mixed Pack Tins 6x400g | 5000166061643 |
| Bakers Adult with Tasty Chicken & Country Vegetables Dry Dog Food 1kg PMP £3.75 | 8445290980939 |
| Bakers Adult with Tasty Beef & Country Vegetables Dry Dog Food 1kg PMP £3.75 | 8445290978950 |
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