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Laundry

#1

Top Ranked Product

Top 10

If you’re short on space in store, these are the top 10 most important Laundry products you must stock.

1
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Daz

Whites & Colours 12w PMP £3.29

Capsules
2
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Ariel

All-In-1 Original 12w PMP £4.79

Capsules
3
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Comfort

Blue Skies 990ml 33w PMP £2.49

Fabric Conditioner
4
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Bold

Lavender & Camomile 12w PMP £4.79

Capsules
5
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Fairy

Non-Bio 12w PMP £4.79

Capsules
6
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Daz

Whites & Colours 650g 10w PMP £2.99

Powder
7
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Surf

Tropical Lily 500g 10w PMP £2.99

Powder
8
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Comfort

Pure 990ml 33w PMP £2.49

Fabric Conditioner
9
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Febreze

Classic Fabric Spray 500ml PMP £3.75

Fabric Refreshment
10
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Surf

Tropical Lily 486ml 18w PMP £3.29

Liquid
1
product-title image
Daz

Whites & Colours 12w PMP £3.29

Capsules
2
product-title image
Ariel

All-In-1 Original 12w PMP £4.79

Capsules
3
product-title image
Comfort

Blue Skies 990ml 33w PMP £2.49

Fabric Conditioner
4
product-title image
Bold

Lavender & Camomile 12w PMP £4.79

Capsules
5
product-title image
Fairy

Non-Bio 12w PMP £4.79

Capsules
6
product-title image
Daz

Whites & Colours 650g 10w PMP £2.99

Powder
7
product-title image
Surf

Tropical Lily 500g 10w PMP £2.99

Powder
8
product-title image
Comfort

Pure 990ml 33w PMP £2.49

Fabric Conditioner
9
product-title image
Febreze

Classic Fabric Spray 500ml PMP £3.75

Fabric Refreshment
10
product-title image
Surf

Tropical Lily 486ml 18w PMP £3.29

Liquid

Latest Insights

Washing at lower temperatures helps save energy. Capsules and liquids work from 30 degrees and gels work on a cold wash. Capsules are the fastest-growing format, followed by gels.
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Drive basket spend by stocking more premium fabric conditioners, such as Comfort Ultimate Care and Lenor Outdoorables, alongside your main core range products.
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The market leading brands are constantly innovating products to make them more sustainable. Biodegradable product formulas, refill packs and packaging made using recycled plastic are amongst the many developments.
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58% think the price mark is usually there because there is a promotion or discount
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Source: TWC Trends PMP study, published October 2022
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