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Nappies

Nappies

71% of parents spend more time reading ingredients. Parents buy products they know they can trust, and the big brands are seen as the experts.
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Source: Proprietary brand manufacturer research (J&J)
Baby feeding is a high-value category. Locate it close to your till point to help shoppers find it easily and to minimise theft. It needs to be easy to get to with a buggy or pushchair too.
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Young families spend 38% more than the average shopper.
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Source: Kantar Worldpanel Data – Based on Average Weekly Usage over a 12w Period
86% of people plan their shop in advance, so they need to know you stock the right range in your store.
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Source: ShopperIQ Advantage Data
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Taped Nappies

Top 5 best sellers

1
product-title image
Pampers

Baby Dry Size 6 19ct PMP £6.49

Taped Nappies
2
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Pampers

Baby Dry Size 5 23ct PMP £6.49

Taped Nappies
3
product-title image
Pampers

Baby Dry Size 4 25ct PMP £6.49

Taped Nappies
4
product-title image
Pampers

Baby Dry Size 3 30ct PMP £6.49

Taped Nappies
5
product-title image
Pampers

Baby Dry Size 6 Essential Pack 33ct

Taped Nappies
1
product-title image
Pampers

Baby Dry Size 6 19ct PMP £6.49

Taped Nappies
2
product-title image
Pampers

Baby Dry Size 5 23ct PMP £6.49

Taped Nappies
3
product-title image
Pampers

Baby Dry Size 4 25ct PMP £6.49

Taped Nappies
4
product-title image
Pampers

Baby Dry Size 3 30ct PMP £6.49

Taped Nappies
5
product-title image
Pampers

Baby Dry Size 6 Essential Pack 33ct

Taped Nappies

Ones to watch

Free from plastic

Huggies Natural Biodegradable Wipes 48ct

96% naturally derived ingredients

Sudocrem Naturals Nappy Cream

Category extension opportunity

DryNites Aged 4-7 Boy Pyjama Pants

New to the range

HiPP Mild Veg Curry Tray 10+ Months

New innovation

Aptamil Stage 2 Follow On Milk Tabs 24ct

Nappy Pants

Top 5 best sellers

1
product-title image
Pampers

Baby Dry Size 6 19ct PMP £6.49

Nappy Pants
2
product-title image
Pampers

Baby Dry Size 5 23ct PMP £6.49

Nappy Pants
3
product-title image
Pampers

Baby Dry Size 7 Essential Pack 25ct

Nappy Pants
4
product-title image
Pampers

Active Fit Size 6 22ct

Nappy Pants
5
product-title image
Pampers

Active Fit Size 5 27ct

Nappy Pants
1
product-title image
Pampers

Baby Dry Size 6 19ct PMP £6.49

Nappy Pants
2
product-title image
Pampers

Baby Dry Size 5 23ct PMP £6.49

Nappy Pants
3
product-title image
Pampers

Baby Dry Size 7 Essential Pack 25ct

Nappy Pants
4
product-title image
Pampers

Active Fit Size 6 22ct

Nappy Pants
5
product-title image
Pampers

Active Fit Size 5 27ct

Nappy Pants