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Baby Toiletries

Baby Toiletries

Parents buy baby products they know they can trust, and the big brands are seen as the experts.
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Source: Proprietary brand manufacturer research (J&J)
78% of retailers think PMPs demonstrate good value for money to shoppers
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Source: Lumina Intelligence CTP 2023
Young families spend 38% more than the average shopper.
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Source: Kantar Worldpanel Data – Based on Average Weekly Usage over a 12w Period
86% of people plan their shop in advance, so they need to know you stock the right range in your store.
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Source: ShopperIQ Advantage Data
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Baby Toiletries

Top 10 best sellers

1
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Johnson's Baby

Cotton Buds 200ct

Baby Toiletries
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2
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Johnson's Baby

Natural Baby Powder 200g

Baby Toiletries
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3
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Johnson's Baby

Oil 200ml

Baby Toiletries
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4
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Sudocrem

Antiseptic Healing Cream 125g

Baby Toiletries
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5
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Sudocrem

Antiseptic Healing Cream 60g

Baby Toiletries
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6
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Johnson's Baby

Shampoo 300ml PMP £1.50

Baby Toiletries
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7
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Johnson's Baby

Lotion 300ml PMP £1.50

Baby Toiletries
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8
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Johnson's Baby

Bath 300ml PMP £1.50

Baby Toiletries
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9
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Sudocrem

Antiseptic Healing Cream 175g

Baby Toiletries
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10
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Bepanthen

Nappy Care Ointment 30g

Baby Toiletries
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1
product-title image
Johnson's Baby

Cotton Buds 200ct

Baby Toiletries
barcode
2
product-title image
Johnson's Baby

Natural Baby Powder 200g

Baby Toiletries
barcode
3
product-title image
Johnson's Baby

Oil 200ml

Baby Toiletries
barcode
4
product-title image
Sudocrem

Antiseptic Healing Cream 125g

Baby Toiletries
barcode
5
product-title image
Sudocrem

Antiseptic Healing Cream 60g

Baby Toiletries
barcode
6
product-title image
Johnson's Baby

Shampoo 300ml PMP £1.50

Baby Toiletries
barcode
7
product-title image
Johnson's Baby

Lotion 300ml PMP £1.50

Baby Toiletries
barcode
8
product-title image
Johnson's Baby

Bath 300ml PMP £1.50

Baby Toiletries
barcode
9
product-title image
Sudocrem

Antiseptic Healing Cream 175g

Baby Toiletries
barcode
10
product-title image
Bepanthen

Nappy Care Ointment 30g

Baby Toiletries
barcode

Ones to watch

New for 2024

Pampers Harmonie New Baby Wipes 46ct

Category extension opportunity

Johnsons Bedtime Baby Bath 300ml

Category extension opportunity

Pampers Baby Dry Pants Size 7 16ct

Available in Cash & Carry packaging

HiPP Organic Tomato & Courgette Pasta Tray 12m+

Organic ingredients

HiPP Organic Follow On Milk Stage 2 800g