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Baby Toiletries

Baby Toiletries

71% of parents spend more time reading ingredients. Parents buy products they know they can trust, and the big brands are seen as the experts.
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Source: Proprietary brand manufacturer research (J&J)
Baby feeding is a high-value category. Locate it close to your till point to help shoppers find it easily and to minimise theft. It needs to be easy to get to with a buggy or pushchair too.
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Young families spend 38% more than the average shopper.
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Source: Kantar Worldpanel Data – Based on Average Weekly Usage over a 12w Period
86% of people plan their shop in advance, so they need to know you stock the right range in your store.
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Source: ShopperIQ Advantage Data
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Baby Toiletries

Top 10 best sellers

1
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Johnson's Baby

Cotton Buds 200ct

Baby Toiletries
2
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Johnson's Baby

Powder 200g

Baby Toiletries
3
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Johnson's Baby

Oil 200ml PMP £1.25

Baby Toiletries
4
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Sudocrem

Antiseptic Healing Cream 125g

Baby Toiletries
5
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Sudocrem

Antiseptic Healing Cream 60g

Baby Toiletries
6
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Johnson's Baby

Shampoo 300ml PMP £1.50

Baby Toiletries
7
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Johnson's Baby

Lotion 300ml PMP £1.50

Baby Toiletries
8
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Johnson's Baby

Bath 300ml PMP £1.50

Baby Toiletries
9
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Bepanthen

Nappy Care Ointment 30g

Baby Toiletries
10
product-title image
Johnson's Baby

Powder 100g

Baby Toiletries
1
product-title image
Johnson's Baby

Cotton Buds 200ct

Baby Toiletries
2
product-title image
Johnson's Baby

Powder 200g

Baby Toiletries
3
product-title image
Johnson's Baby

Oil 200ml PMP £1.25

Baby Toiletries
4
product-title image
Sudocrem

Antiseptic Healing Cream 125g

Baby Toiletries
5
product-title image
Sudocrem

Antiseptic Healing Cream 60g

Baby Toiletries
6
product-title image
Johnson's Baby

Shampoo 300ml PMP £1.50

Baby Toiletries
7
product-title image
Johnson's Baby

Lotion 300ml PMP £1.50

Baby Toiletries
8
product-title image
Johnson's Baby

Bath 300ml PMP £1.50

Baby Toiletries
9
product-title image
Bepanthen

Nappy Care Ointment 30g

Baby Toiletries
10
product-title image
Johnson's Baby

Powder 100g

Baby Toiletries

Ones to watch

Free from plastic

Huggies Natural Biodegradable Wipes 48ct

96% naturally derived ingredients

Sudocrem Naturals Nappy Cream

Category extension opportunity

DryNites Aged 4-7 Boy Pyjama Pants

New to the range

HiPP Mild Veg Curry Tray 10+ Months

New innovation

Aptamil Stage 2 Follow On Milk Tabs 24ct