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Body Sprays & Deodorants

Body Sprays & Deodorants

Lynx and Sure are the two biggest bodyspray and deodorant brands in the category and act as beacons that draw the shopper in. Make sure they are displayed clearly on shelf.
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Whilst attitudes to products being classed as ‘male’ and ‘female’ are changing over time, the official market data still categorises products as either ‘male’ or ‘female/unisex’, so we have kept these definitions in our analysis… for now!
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Stock aerosols and roll-ons because shoppers are typically loyal to one format. Where space is very limited, prioritise aerosols.
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Stock both anti-perspirants and non-anti-perspirants to meet all shopper needs. Body sprays are generally non-anti-perspirants.
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Female Anti-Perspirant

Top 5 best sellers

1
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Sure

Bright Bouquet 150ml PMP £1.99

Female Anti-Perspirant
2
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Nivea

Invisible Black & White 150ml

Female Anti-Perspirant
3
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Sure

Invisible Pure 150ml

Female Anti-Perspirant
4
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Dove

Classic 150ml

Female Anti-Perspirant
5
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Sure

Bright Bouquet 200ml

Female Anti-Perspirant
1
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Sure

Bright Bouquet 150ml PMP £1.99

Female Anti-Perspirant
2
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Nivea

Invisible Black & White 150ml

Female Anti-Perspirant
3
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Sure

Invisible Pure 150ml

Female Anti-Perspirant
4
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Dove

Classic 150ml

Female Anti-Perspirant
5
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Sure

Bright Bouquet 200ml

Female Anti-Perspirant

Female Body Spray

Top 5 best sellers

1
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Impulse

Tease 75ml PMP £1.29

Female Body Spray
2
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Impulse

True Love 75ml PMP £1.29

Female Body Spray
3
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Impulse

Very Pink 75ml

Female Body Spray
4
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Impulse

Into Glamour 75ml

Female Body Spray
5
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Tiama

Passion 75ml

Female Body Spray
1
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Impulse

Tease 75ml PMP £1.29

Female Body Spray
2
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Impulse

True Love 75ml PMP £1.29

Female Body Spray
3
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Impulse

Very Pink 75ml

Female Body Spray
4
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Impulse

Into Glamour 75ml

Female Body Spray
5
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Tiama

Passion 75ml

Female Body Spray

Female Roll On

Top 5 best sellers

1
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Dove

Original 50ml

Female Roll On
2
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Sure

Cotton Dry 50ml

Female Roll On
3
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Nivea

Pearl & Beauty 50ml

Female Roll On
4
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Sure

Bright Bouquet 50ml

Female Roll On
5
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Sanex

Dermo Sensitive 50ml PMP £1.49

Female Roll On
1
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Dove

Original 50ml

Female Roll On
2
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Sure

Cotton Dry 50ml

Female Roll On
3
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Nivea

Pearl & Beauty 50ml

Female Roll On
4
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Sure

Bright Bouquet 50ml

Female Roll On
5
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Sanex

Dermo Sensitive 50ml PMP £1.49

Female Roll On

Ones to watch

Range extension opportunity

Dove Men+Care Clean Comfort Deodorant 150ml

From GB's No.1 Male Bodyspray Brand

Lynx Africa Roll On 50ml

Trade up opportunity

Gillette Sport Triumph Clear Gel 70ml

On Trend - Naturally derived ingredients

Mitchum Natural Power Gel 63g

Range extension opportunity

Old Spice Deep Sea Bodyspray 150ml

Male Anti-Perspirant

Top 5 best sellers

1
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Nivea

Cool Kick 150ml

Male Anti-Perspirant
2
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Lynx

Africa 200ml PMP £3.99

Male Anti-Perspirant
3
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Sure

Invisible Ice 150ml PMP £1.99

Male Anti-Perspirant
4
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Sure

Active Dry 150ml

Male Anti-Perspirant
5
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Lynx

Gold 200ml

Male Anti-Perspirant
1
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Nivea

Cool Kick 150ml

Male Anti-Perspirant
2
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Lynx

Africa 200ml PMP £3.99

Male Anti-Perspirant
3
product-title image
Sure

Invisible Ice 150ml PMP £1.99

Male Anti-Perspirant
4
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Sure

Active Dry 150ml

Male Anti-Perspirant
5
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Lynx

Gold 200ml

Male Anti-Perspirant

Male Body Spray

Top 5 best sellers

1
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Lynx

Africa 200ml PMP £3.99

Male Body Spray
2
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Lynx

Gold 200ml PMP £3.99

Male Body Spray
3
product-title image
Lynx

Africa 150ml

Male Body Spray
4
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Lynx

Black 200ml

Male Body Spray
5
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Lynx

Gold 150ml

Male Body Spray
1
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Lynx

Africa 200ml PMP £3.99

Male Body Spray
2
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Lynx

Gold 200ml PMP £3.99

Male Body Spray
3
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Lynx

Africa 150ml

Male Body Spray
4
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Lynx

Black 200ml

Male Body Spray
5
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Lynx

Gold 150ml

Male Body Spray

Male Roll On

Top 5 best sellers

1
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Sure

Original Dry 50ml PMP £1.99

Male Roll On
2
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Sure

Sensitive 50ml

Male Roll On
3
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L'Oreal Men Expert

Carbon Protect 50ml

Male Roll On
4
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Nivea

Invisible Black & White 50ml

Male Roll On
5
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Dove Men+Care

Clean Comfort 50ml

Male Roll On
1
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Sure

Original Dry 50ml PMP £1.99

Male Roll On
2
product-title image
Sure

Sensitive 50ml

Male Roll On
3
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L'Oreal Men Expert

Carbon Protect 50ml

Male Roll On
4
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Nivea

Invisible Black & White 50ml

Male Roll On
5
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Dove Men+Care

Clean Comfort 50ml

Male Roll On