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Oral Care

Oral Care

Not all toothpastes are equal. Different shoppers have different needs, so stock the three most popular types – complete care, whitening and sensitive.
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Household, health and beauty shoppers are 70% more likely to choose a convenience store because it always has the products they want in stock
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Source: Lumina Intelligence CTP 2023
40% of the adult population are now using power brushes. Very large convenience stores can consider stocking these to drive incremental, high value sales
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Source: Proprietary brand manufacturer research (P&G)
Merchandise oral care products on shelf in the following order: brush > paste > rinse > accessories.
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Toothpaste

Top 5 best sellers

1
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Colgate

Triple Action 75ml PMP £1.00

Toothpaste
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2
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Colgate

Total Original 75ml PMP £2.00

Toothpaste
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3
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Colgate

White Teeth 75ml PMP £1.00

Toothpaste
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4
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Colgate

Maximum Cavity Protection 75ml

Toothpaste
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5
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Colgate

Sensitive Instant Relief Repair + Multi-Protection 75ml

Toothpaste
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1
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Colgate

Triple Action 75ml PMP £1.00

Toothpaste
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2
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Colgate

Total Original 75ml PMP £2.00

Toothpaste
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3
product-title image
Colgate

White Teeth 75ml PMP £1.00

Toothpaste
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4
product-title image
Colgate

Maximum Cavity Protection 75ml

Toothpaste
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5
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Colgate

Sensitive Instant Relief Repair + Multi-Protection 75ml

Toothpaste
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Toothbrush

Top 5 best sellers

1
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Wisdom

Regular Fresh (Medium) 1ct

Toothbrush
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2
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Colgate

Triple Action (Medium) 1ct

Toothbrush
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3
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Wisdom

Regular Fresh (Firm) 1ct

Toothbrush
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4
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Colgate

Extra Clean (Medium) 3ct PMP £1.49

Toothbrush
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5
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Colgate

Colgate Extra Clean 1ct PMP £1.00

Toothbrush
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1
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Wisdom

Regular Fresh (Medium) 1ct

Toothbrush
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2
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Colgate

Triple Action (Medium) 1ct

Toothbrush
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3
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Wisdom

Regular Fresh (Firm) 1ct

Toothbrush
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4
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Colgate

Extra Clean (Medium) 3ct PMP £1.49

Toothbrush
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5
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Colgate

Colgate Extra Clean 1ct PMP £1.00

Toothbrush
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Mouthwash

Top 5 best sellers

1
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Listerine

Cool Mint 250ml

Mouthwash
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2
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Listerine

Fresh Burst 250ml

Mouthwash
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3
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Listerine

Cool Mint 500ml

Mouthwash
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4
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Enliven

Fresh Mint 500ml PMP £1.29

Mouthwash
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5
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Colgate

Plax Cool Mint 250ml PMP £1.49

Mouthwash
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1
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Listerine

Cool Mint 250ml

Mouthwash
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2
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Listerine

Fresh Burst 250ml

Mouthwash
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3
product-title image
Listerine

Cool Mint 500ml

Mouthwash
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4
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Enliven

Fresh Mint 500ml PMP £1.29

Mouthwash
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5
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Colgate

Plax Cool Mint 250ml PMP £1.49

Mouthwash
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Battery Toothbrush

Top 5 best sellers

1
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Oral-B

Pulsar Pro-Expert (Medium) 1ct

Battery Toothbrush
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2
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Colgate

Max One Sonic Power 1ct

Battery Toothbrush
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3
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Colgate

Barbie Kids 1ct

Battery Toothbrush
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4
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Sonisk

Pulse Black 1ct

Battery Toothbrush
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5
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Colgate

Minions Kids 1ct

Battery Toothbrush
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1
product-title image
Oral-B

Pulsar Pro-Expert (Medium) 1ct

Battery Toothbrush
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2
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Colgate

Max One Sonic Power 1ct

Battery Toothbrush
barcode
3
product-title image
Colgate

Barbie Kids 1ct

Battery Toothbrush
barcode
4
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Sonisk

Pulse Black 1ct

Battery Toothbrush
barcode
5
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Colgate

Minions Kids 1ct

Battery Toothbrush
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Ones to watch

New for 2024

Enliven Whitening Mouthwash 500ml

Now available in a PMP

Oral-B Extra White Toothpaste 75ml PMP £1.50

New PMP from Colgate

Colgate Zig Zag Firm Toothbrush PMP £2.00

Performing well in the Total Market

Colgate Max White Purple Reveal 75ml

Drive a Oral Care regime on shelf

Oral B Essential Mint Floss

Brush Head Refills

Top 5 best sellers

1
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Oral-B

Precision Clean 4ct

Brush Head Refills
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2
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Oral-B

Cross Action 4ct

Brush Head Refills
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3
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Oral-B

Cross Action 8ct

Brush Head Refills
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4
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Oral-B

Floss Action 4ct

Brush Head Refills
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5
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Oral-B

Precision Clean 8ct

Brush Head Refills
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1
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Oral-B

Precision Clean 4ct

Brush Head Refills
barcode
2
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Oral-B

Cross Action 4ct

Brush Head Refills
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3
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Oral-B

Cross Action 8ct

Brush Head Refills
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4
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Oral-B

Floss Action 4ct

Brush Head Refills
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5
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Oral-B

Precision Clean 8ct

Brush Head Refills
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