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Oral Care

Oral Care

Not all toothpastes are equal. Different shoppers are looking for different things, so stock a range that covers the three most popular need states – complete care, whitening and sensitive.
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Mouthwash sales grew during the pandemic, with shoppers paying more attention to their oral hygiene to avoid unnecessary dentist trips. It still sells well, so make sure it’s in your range. Listerine Cool Mint 250ml is the top seller.
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Source: Nielsen – Oral Care – Impulse – Value Sales – MAT: 01.10.2022
40% of the adult population are now using power brushes. Very large convenience stores can consider stocking these to drive incremental, high value sales
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Source: Proprietary brand manufacturer research (P&G)
Merchandise oral care products on shelf in the following order: brush > paste > rinse > accessories.
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Toothpaste

Top 5 best sellers

1
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Colgate

Triple Action 75ml PMP £1.00

Toothpaste
2
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Colgate

White Teeth 75ml PMP £1.00

Toothpaste
3
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Colgate

Cavity Protection x4 Strength 75ml

Toothpaste
4
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Colgate

Total Original 75ml PMP £2.00

Toothpaste
5
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Colgate

Sensitive Multi 75ml PMP £2.49

Toothpaste
1
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Colgate

Triple Action 75ml PMP £1.00

Toothpaste
2
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Colgate

White Teeth 75ml PMP £1.00

Toothpaste
3
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Colgate

Cavity Protection x4 Strength 75ml

Toothpaste
4
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Colgate

Total Original 75ml PMP £2.00

Toothpaste
5
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Colgate

Sensitive Multi 75ml PMP £2.49

Toothpaste

Toothbrush

Top 5 best sellers

1
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Wisdom

Regular Fresh (Medium) 1ct

Toothbrush
2
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Colgate

Extra Clean (Medium) 3ct PMP £1.49

Toothbrush
3
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Wisdom

Regular Fresh (Firm) 1ct

Toothbrush
4
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Colgate

Triple Action (Medium) 1ct

Toothbrush
5
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Colgate

Twister Fresh (Medium) 1ct

Toothbrush
1
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Wisdom

Regular Fresh (Medium) 1ct

Toothbrush
2
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Colgate

Extra Clean (Medium) 3ct PMP £1.49

Toothbrush
3
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Wisdom

Regular Fresh (Firm) 1ct

Toothbrush
4
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Colgate

Triple Action (Medium) 1ct

Toothbrush
5
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Colgate

Twister Fresh (Medium) 1ct

Toothbrush

Mouthwash

Top 5 best sellers

1
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Listerine

Cool Mint 250ml PMP £1.59

Mouthwash
2
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Listerine

Fresh Burst 250ml PMP £1.59

Mouthwash
3
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Listerine

Total Care 250ml

Mouthwash
4
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Enliven

Fresh Mint 500ml PMP £1.29

Mouthwash
5
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Colgate

Plax Cool Mint 250ml PMP £1.49

Mouthwash
1
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Listerine

Cool Mint 250ml PMP £1.59

Mouthwash
2
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Listerine

Fresh Burst 250ml PMP £1.59

Mouthwash
3
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Listerine

Total Care 250ml

Mouthwash
4
product-title image
Enliven

Fresh Mint 500ml PMP £1.29

Mouthwash
5
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Colgate

Plax Cool Mint 250ml PMP £1.49

Mouthwash

Battery Toothbrush

Top 5 best sellers

1
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Oral-B

Pulsar Pro-Expert (Medium) 1ct

Battery Toothbrush
2
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Oral-B

Pro Battery White 1ct

Battery Toothbrush
3
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Colgate

Colgate 360 Floss Tip 1ct

Battery Toothbrush
4
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Oral-B

Pulsar 3D White Luxe (Medium) 1ct

Battery Toothbrush
5
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Oral-B

Pulsar Pro-Expert (Medium) 2ct

Battery Toothbrush
1
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Oral-B

Pulsar Pro-Expert (Medium) 1ct

Battery Toothbrush
2
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Oral-B

Pro Battery White 1ct

Battery Toothbrush
3
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Colgate

Colgate 360 Floss Tip 1ct

Battery Toothbrush
4
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Oral-B

Pulsar 3D White Luxe (Medium) 1ct

Battery Toothbrush
5
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Oral-B

Pulsar Pro-Expert (Medium) 2ct

Battery Toothbrush

Ones to watch

Drive a Triple Action regime

Colgate Triple Action Mouthwash 250ml

New for 2023

Oral-B Precision Clean Pro Battery Brush

Now available in a PMP

Oral-B 1-2-3 Toothbrush PMP £1.00

Range extension opportunity

Colgate Max White Luminous PMP £2.49

Drive a regime

Oral B Essential Mint Floss

Brush Head Refills

Top 5 best sellers

1
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Oral-B

Precision Clean 4ct

Brush Head Refills
2
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Oral-B

Cross Action 4ct

Brush Head Refills
3
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Oral-B

Cross Action 8ct

Brush Head Refills
4
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Oral-B

Floss Action 4ct

Brush Head Refills
5
product-title image
Oral-B

Precision Clean 8ct

Brush Head Refills
1
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Oral-B

Precision Clean 4ct

Brush Head Refills
2
product-title image
Oral-B

Cross Action 4ct

Brush Head Refills
3
product-title image
Oral-B

Cross Action 8ct

Brush Head Refills
4
product-title image
Oral-B

Floss Action 4ct

Brush Head Refills
5
product-title image
Oral-B

Precision Clean 8ct

Brush Head Refills