If you’re short on space in store, these are the top 10 most important Personal Care products you must stock.
Triple Action 75ml PMP £1.00
Toothpaste
Ultra Night 9ct PMP £2.69
Pads
Compak Super 18ct PMP £3.49
Tampons
Biodegradable 25ct PMP £2.79
Facial Wipes
Africa 200ml PMP £3.99
Male Body Spray
2in1 Classic Clean 225ml PMP £2.99
Shampoo
Cool Kick 150ml
Male Anti-Perspirant
Original 250ml PMP £1.49
Hand Wash
Feel Refreshed 225ml PMP £1.25
Body Wash
Bright Bouquet 150ml
Female Anti-Perspirant
Triple Action 75ml PMP £1.00
Toothpaste
Ultra Night 9ct PMP £2.69
Pads
Compak Super 18ct PMP £3.49
Tampons
Biodegradable 25ct PMP £2.79
Facial Wipes
Africa 200ml PMP £3.99
Male Body Spray
2in1 Classic Clean 225ml PMP £2.99
Shampoo
Cool Kick 150ml
Male Anti-Perspirant
Original 250ml PMP £1.49
Hand Wash
Feel Refreshed 225ml PMP £1.25
Body Wash
Bright Bouquet 150ml
Female Anti-Perspirant
Manual toothbrushes are often bought on impulse – with shoppers reminded at shelf to purchase. Make sure they are easily visible and consider off-shelf displays or clip strips where possible.
Gillette Blue II is the No.1 male razor in Independents so it should be your first choice. You can grow sales by offering more premium trade-up options too. Remember to stock both male and female razors.
Source: IRI – Blades & Razors – Symbols & Independents – Value Sales – MAT: 30.09.2022
Wherever possible, stock shaving products on shelf. Locating them behind the till acts as a barrier that makes it less convenient for shoppers, and you will lose sales. If theft is an extreme risk in your store and you absolutely have to keep them behind the till, put a sign on shelf to tell shoppers where to find them.
As male and female razors are designed to meet different needs it’s important to stock both, particularly in larger stores.
Shower is a very price sensitive category. Grow sales by stocking a range of scents, colours and brands. In larger stores it’s worth having premium trade-up products too.
Lynx and Radox are both beacon brands – they are instantly recognisable and they draw shoppers to the shelf, so make sure they are clearly visible.
Sales of hand wash and hand sanitiser have dropped off since the height of the pandemic. However, they still sell well and they are important to have on shelf.
Lynx and Sure are the two biggest bodyspray and deodorant brands in the category and act as beacons that draw the shopper in. Make sure they are displayed clearly on shelf.
Stock aerosols and roll-ons because shoppers are typically loyal to one format. Where space is very limited, prioritise aerosols.
Mouthwash sales grew during the pandemic, with shoppers paying more attention to their oral hygiene to avoid unnecessary dentist trips. It still sells well, so make sure it’s in your range. Listerine Cool Mint 250ml is the top seller.
Source: Nielsen – Oral Care – Impulse – Value Sales – MAT: 01.10.2022
Merchandise oral care products on shelf in the following order: brush > paste > rinse > accessories.
In shave preps, many shoppers are loyal to either gel or foam. Sales of each are roughly equal in the Independents channel, so you should stock both in your store.
Source: IRI – Shave Preparations – Symbols & Independents – Value Sales – MAT: 30.09.2022
Prioritise sensitive shave preps over their regular alternatives. A ‘regular’ shopper will be happy to buy a sensitive product, but a ‘sensitive’ shopper is much less likely to switch to a regular product.
Not all toothpastes are equal. Different shoppers are looking for different things, so stock a range that covers the three most popular need states – complete care, whitening and sensitive.
Colgate is the No.1 brand in Independents with 53% share. It’s instantly recognisable so it acts as a beacon to help shoppers find the category on shelf. Display the top-selling toothpastes and toothbrushes at eye level.
Source: Nielsen – Oral Care – Total Market – Value Sales – MAT: 01.10.2022
Stock matching shampoo and conditioner SKUs and display them next to each other on shelf.
Head & Shoulders, Alberto Balsam and Silvikrin are the top performing brands in symbols and independent stores, so give these the most shelf space.
There is a huge range of skin care products available. In Independents, most shoppers are looking to cover basic needs, so stock up on lip care, face wipes and hand/body moisturisers.
Skin care shoppers are very brand loyal with many unwilling to try retailer own label options. Simple, Nivea & Vaseline are the key brands in the Independents channel.
*Source: Proprietary brand manufacturer research (Reckitts)
**Source: Nielsen – Face, Hand & Body – Total Market – Value Sales – MAT: 09.10.2022
Try positioning Vaseline Lip Tins at your till point to drive impulse sales. They are a small pack size and available in a countertop display unit (CDU). Also consider dual-siting if you have space.
| Colgate Extra Clean (Medium) Toothbrush 3ct PMP £1.49 | 5055028388253 |
| Colgate Triple Action (Medium) Toothbrush 1ct | 8714789652498 |
| Colgate Triple Action 75ml Toothpaste PMP £1.00 | 8718951564862 |
| Colgate Cavity Protection x4 Strength Toothpaste 75ml | 8714789810348 |
| Colgate Total Original 75ml Toothpaste PMP £2.00 | 5056267000838 |
| Listerine Total Care Mouthwash 250ml | 5010123730215 |
| Listerine Coolmint Mouthwash 250ml PMP £1.59 | 5010123703509 |
| Oral-B Essential Mint Waxed Dental Floss 50m | 5010622005029 |
| Fixodent Original Denture Adhesive 40g | 8006540358627 |
| Steradent Active Original Steralising Tablets | 5000146044178 |
| Gillette Blue II Disposable Razors 5ct | 7702018474738 |
| Gillette Sensitive Shaving Foam 200ml | 7702018980932 |
| Gillette Sensitive Shaving Gel 200ml | 7702018980918 |
| Gillette Series Sensitive Shaving Gel 200ml | 7702018980819 |
| Radox Feel Awake For Men 250ml PMP £1.00 | 8710908236143 |
| Lynx Africa Bodywash 225ml | 8720181079160 |
| Nivea Men Cool Kick Antiperspirant 150ml | 4005808300259 |
| Sure Men Active Dry Antiperspirant 150ml | 8717644331750 |
| Sure Men Invisible Ice Antiperspirant 150ml | 8717644721421 |
| Lynx Africa Antiperspirant 200ml PMP £3.49 | 8720181259685 |
| Lynx Africa Bodyspray 200ml PMP £3.49 | 8720181259548 |
| Sure Men Original Dry Roll On 50ml | 0000050096701 |
| VO5 Mega Hold Gel 200ml | 5012254060070 |
| VO5 Extreme Matt Clay 75ml | 0000050398683 |
| Dove Original Beauty Cream 100g | 8000700000005 |
| Dove Deeply Nourishing Bodywash 225ml PMP £1.50 | 5055028388406 |
| Imperial Leather Moisturising Bodywash 250ml PMP £1.49 | 5000101510977 |
| Radox Feel Refreshed 250ml PMP £1.00 | 8710908236174 |
| Original Source Mint & Tea Tree Shower Gel 250ml PMP £1.49 | 5000101511851 |
| Radox Muscle Soak 500ml PMP £1.49 | 8711700734776 |
| Carex Original Hand Wash 250ml PMP £1.49 | 5000101511592 |
| Carex Moisture Plus Hand Wash 250ml PMP £1.49 | 5000101511639 |
| Carex Aloe Vera Hand Wash 250ml PMP £1.49 | 5000101511615 |
| Carex Aloe Vera Hand Gel 300ml | 5000101506345 |
| Carex Aloe Vera Hand Gel 50ml | 5000101959417 |
| Enliven Original Cucumber & Mint Hand Gel 100ml | 5055028370326 |
| Gillette Simply Venus2 Disposable Razors 4ct | 7702018024612 |
| Venus Satin Care Sensitive Shaving Gel 200ml | 7702018015665 |
| Head & Shoulders 2in1 Classic Clean 225ml PMP £2.99 | 4084500663565 |
| Alberto Balsam Raspberry Shampoo 350ml PMP £1.00 | 8006540584071 |
| Alberto Balsam Raspberry Conditioner 350ml PMP £1.00 | 8717163635889 |
| Alberto Balsam Coconut Shampoo 350ml PMP £1.00 | 8717163635896 |
| Alberto Balsam Coconut Conditioner 350ml PMP £1.00 | 8717163635865 |
| Tresemme Rich Moisture Shampoo 500ml PMP £2.50 | 5055028300613 |
| Tresemme Rich Moisture Conditioner 500ml PMP £2.50 | 5055028300675 |
| Pantene Repair & Protect Shampoo 270ml PMP £2.99 | 5055028301764 |
| Pantene Repair & Protect Conditioner 200ml PMP £2.99 | 5056267002054 |
| Wella Silvikrin Maximum Hold Hairspray 250ml | 4056800781232 |
| Wella Silvikrin Firm Hold Hairspray 250ml | 4056800781263 |
| Nivea Invisible Black & White 150ml | 4005900036568 |
| Sure Women Bright Bouquet Antiperspirant 150ml | 8710908799228 |
| Dive Original Antiperspirant 150ml | 8717163965030 |
| Dove Original Roll On 50ml | 0000050096190 |
| Impulse Tease Bodyspray 75ml PMP £1.29 | 5055028389182 |
| Impulse True Love Bodyspray 75ml PMP £1.29 | 5055028389205 |
| Simple Biodegradable Cleansing Wipes 25ct | 8720181209444 |
| Simple Moisturising Facial Wash 150ml | 8720181258084 |
| Simple Hydrating Light Moisturiser 125ml | 5011451103931 |
| Nivea Refreshingly Soft Moisturiser 75ml | 4005808890576 |
| Vaseline Essential Healing Body Lotion 200ml | 8712561479806 |
| Vaseline Healthy Hands & Strong Nails 75ml | 8712561485524 |
| Vaseline Original Petroleum Jelly 50ml | 0000042182627 |
| Vaseline Original Lip Therapy Tin 20g | 5099802150117 |
| Nivea Original Care Lip Balm 4.8g | 4005900567932 |
| Enliven Nail Polish Remover 150ml PMP £1.00 | 5055028301306 |
Manual toothbrushes are often bought on impulse – with shoppers reminded at shelf to purchase. Make sure they are easily visible and consider off-shelf displays or clip strips where possible.
Colgate is the No.1 brand in Independents with 53% share. It’s instantly recognisable so it acts as a beacon to help shoppers find the category on shelf. Display the top-selling toothpastes and toothbrushes at eye level.
Source: Nielsen – Oral Care – Total Market – Value Sales – MAT: 01.10.2022
Not all toothpastes are equal. Different shoppers are looking for different things, so stock a range that covers the three most popular need states – complete care, whitening and sensitive.
Merchandise oral care products on shelf in the following order: brush > paste > rinse > accessories.
Gillette Blue II is the No.1 male razor in Independents so it should be your first choice. You can grow sales by offering more premium trade-up options too. Remember to stock both male and female razors.
Source: IRI – Blades & Razors – Symbols & Independents – Value Sales – MAT: 30.09.2022
Mouthwash sales grew during the pandemic, with shoppers paying more attention to their oral hygiene to avoid unnecessary dentist trips. It still sells well, so make sure it’s in your range. Listerine Cool Mint 250ml is the top seller
Source: Nielsen – Oral Care – Impulse – Value Sales – MAT: 01.10.2022
Lynx and Sure are the two biggest bodyspray and deodorant brands in the category and act as beacons that draw the shopper in. Make sure they are displayed clearly on shelf.
Stock aerosols and roll-ons because shoppers are typically loyal to one format. Where space is very limited, prioritise aerosols.
As male and female razors are designed to meet different needs it’s important to stock both, particularly in larger stores.
Shower is a very price sensitive category. Grow sales by stocking a range of scents, colours and brands. In larger stores it’s worth having premium trade-up products too.
Wherever possible, stock shaving products on shelf. Locating them behind the till acts as a barrier that makes it less convenient for shoppers, and you will lose sales. If theft is an extreme risk in your store and you absolutely have to keep them behind the till, put a sign on shelf to tell shoppers where to find them.
In shave preps, many shoppers are loyal to either gel or foam. Sales of each are roughly equal in the Independents channel, so you should stock both in your store.
Source: IRI – Shave Preparations – Symbols & Independents – Value Sales – MAT: 30.09.2022
Prioritise sensitive shave preps over their regular alternatives. A ‘regular’ shopper will be happy to buy a sensitive product, but a ‘sensitive’ shopper is much less likely to switch to a regular product.
Lynx and Radox are both beacon brands – they are instantly recognisable and they draw shoppers to the shelf, so make sure they are clearly visible.
Sales of hand wash and hand sanitiser have dropped off since the height of the pandemic. However, they still sell well and they are important to have on shelf.
Head & Shoulders, Alberto Balsam and Silvikrin are the top performing brands in symbols and independent stores, so give these the most shelf space.
Stock matching shampoo and conditioner SKUs and display them next to each other on shelf.
There is a huge range of skin care products available. In Independents, most shoppers are looking to cover basic needs, so stock up on lip care, face wipes and hand/body moisturisers.
Skin care shoppers are very brand loyal with many unwilling to try retailer own label options*. Simple, Nivea & Vaseline are the key brands in the Independents channel**.
Sources:
*Proprietary brand manufacturer research (Reckitts)
**Nielsen – Face, Hand & Body – Total Market – Value Sales – MAT: 09.10.2022
Group products together by format (i.e. all pads together, all tampons together).
Pads are the most popular format, followed by tampons.
70% of Pads sales in symbols and independents come from PMPs.
Source: IRI – Feminine Care – Impulse – Value Sales – MAT: 02.04.2022 *based on sales from the top 10 Pads SKUs in the Independents channel
The top 3 period products brands; Always, Tampax and Bodyform account for 78% of the category.
Source: IRI – Feminine Care – Total UK – Value Sales – MAT: 30.09.2022
The Adult Incontinence category is worth £214m in the UK – almost the same as the entire Period Products category. Make sure you have it in your store!
Adult Incontinence shoppers are highly brand loyal. Tena & Always Discreet are the best-selling brands so make sure you have both of these in store.
| Colgate Extra Clean (Medium) Toothbrush 3ct PMP £1.49 | 5055028388253 |
| Colgate Triple Action (Medium) Toothbrush 1ct | 8714789652498 |
| Colgate Triple Action 75ml Toothpaste PMP £1.00 | 8718951564862 |
| Colgate Cavity Protection x4 Strength Toothpaste 75ml | 8714789810348 |
| Colgate Total Original 75ml Toothpaste PMP £2.00 | 5056267000838 |
| Listerine Total Care Mouthwash 250ml | 5010123730215 |
| Listerine Coolmint Mouthwash 250ml PMP £1.59 | 5010123703509 |
| Oral-B Essential Mint Waxed Dental Floss 50m | 5010622005029 |
| Fixodent Original Denture Adhesive 40g | 8006540358627 |
| Steradent Active Original Steralising Tablets | 5000146044178 |
| Gillette Blue II Disposable Razors 5ct | 7702018474738 |
| Gillette Sensitive Shaving Foam 200ml | 7702018980932 |
| Gillette Sensitive Shaving Gel 200ml | 7702018980918 |
| Gillette Series Sensitive Shaving Gel 200ml | 7702018980819 |
| Radox Feel Awake For Men 250ml PMP £1.00 | 8710908236143 |
| Lynx Africa Bodywash 225ml | 8720181079160 |
| Nivea Men Cool Kick Antiperspirant 150ml | 4005808300259 |
| Sure Men Active Dry Antiperspirant 150ml | 8717644331750 |
| Sure Men Invisible Ice Antiperspirant 150ml | 8717644721421 |
| Lynx Africa Antiperspirant 200ml PMP £3.49 | 8720181259685 |
| Lynx Africa Bodyspray 200ml PMP £3.49 | 8720181259548 |
| Sure Men Original Dry Roll On 50ml | 0000050096701 |
| VO5 Mega Hold Gel 200ml | 5012254060070 |
| VO5 Extreme Matt Clay 75ml | 0000050398683 |
| Gillette Simply Venus2 Disposable Razors 4ct | 7702018024612 |
| Venus Satin Care Sensitive Shaving Gel 200ml | 7702018015665 |
| Dove Original Beauty Cream 100g | 8000700000005 |
| Dove Deeply Nourishing Bodywash 225ml PMP £1.50 | 5055028388406 |
| Imperial Leather Moisturising Bodywash 250ml PMP £1.49 | 5000101510977 |
| Original Source Mint & Tea Tree Shower Gel 250ml PMP £1.49 | 5000101511851 |
| Radox Feel Refreshed 250ml PMP £1.00 | 8710908236174 |
| Radox Muscle Soak 500ml PMP £1.49 | 8711700734776 |
| Carex Original Hand Wash 250ml PMP £1.49 | 5000101511592 |
| Carex Moisture Plus Hand Wash 250ml PMP £1.49 | 5000101511639 |
| Carex Aloe Vera Hand Gel 300ml | 5000101506345 |
| Carex Aloe Vera Hand Gel 50ml | 5000101959417 |
| Enliven Original Cucumber & Mint Hand Gel 100ml | 5055028370326 |
| Head & Shoulders 2in1 Classic Clean 225ml PMP £2.99 | 4084500663565 |
| Alberto Balsam Raspberry Shampoo 350ml PMP £1.00 | 8006540584071 |
| Alberto Balsam Raspberry Conditioner 350ml PMP £1.00 | 8717163635889 |
| Alberto Balsam Coconut Shampoo 350ml PMP £1.00 | 8717163635896 |
| Alberto Balsam Coconut Conditioner 350ml PMP £1.00 | 8717163635865 |
| Tresemme Rich Moisture Shampoo 500ml PMP £2.50 | 5055028300613 |
| Tresemme Rich Moisture Conditioner 500ml PMP £2.50 | 5055028300675 |
| Wella Silvikrin Maximum Hold Hairspray 250ml | 4056800781232 |
| Nivea Invisible Black & White 150ml | 4005900036568 |
| Sure Women Bright Bouquet Antiperspirant 150ml | 8710908799228 |
| Impulse Tease Bodyspray 75ml PMP £1.29 | 5055028389182 |
| Dove Original Roll On 50ml | 0000050096190 |
| Simple Biodegradable Cleansing Wipes 25ct | 8720181209444 |
| Nivea Refreshingly Soft Moisturiser 75ml | 4005808890576 |
| Vaseline Healthy Hands & Strong Nails 75ml | 8712561485524 |
| Vaseline Original Lip Therapy Tin 20g | 5099802150117 |
| Always Dailies Long Plus Panty Liners 24ct | 4015400563778 |
| Always Ultra Normal with Wings (S1) Period Pads 13ct PMP £2.69 | 8700216026277 |
| Always Ultra Long with Wings (S2) Period Pads 11ct PMP £2.69 | 8700216026307 |
| Always Ultra Day & Night (S3) Period Pads 9ct PMP £2.69 | 8700216026321 |
| Tampax Compak Regular Tampons 18ct PMP £3.49 | 8001090705631 |
| Tampax Compak Super Tampons 18ct PMP £3.49 | 8001090705693 |
| Tena Discreet Normal Incontinence Pads 12ct | 7322540852066 |
| Always Discreet Normal Incontinence Pads 12ct | 8001090065964 |
Manual toothbrushes are often bought on impulse – with shoppers reminded at shelf to purchase. Make sure they are easily visible and consider off-shelf displays or clip strips where possible.
Colgate is the No.1 brand in Independents with 53% share. It’s instantly recognisable so it acts as a beacon to help shoppers find the category on shelf. Display the top-selling toothpastes and toothbrushes at eye level.
Source: Nielsen – Oral Care – Total Market – Value Sales – MAT: 01.10.2022
Merchandise oral care products on shelf in the following order: brush > paste > rinse > accessories.
Prioritise sensitive shave preps over their regular alternatives. A ‘regular’ shopper will be happy to buy a sensitive product, but a ‘sensitive’ shopper is much less likely to switch to a regular product.
Shower is a very price sensitive category. Grow sales by stocking a range of scents, colours and brands. In larger stores it’s worth having premium trade-up products too.
Wherever possible, stock shaving products on shelf. Locating them behind the till acts as a barrier that makes it less convenient for shoppers, and you will lose sales. If theft is an extreme risk in your store and you absolutely have to keep them behind the till, put a sign on shelf to tell shoppers where to find them.
Stock aerosols and roll-ons because shoppers are typically loyal to one format. Where space is very limited, prioritise aerosols.
There is a huge range of skin care products available. In Independents, most shoppers are looking to cover basic needs, so stock up on lip care, face wipes and hand/body moisturisers.
Head & Shoulders, Alberto Balsam and Silvikrin are the top performing brands in symbols and independent stores, so give these the most shelf space.
The Adult Incontinence category is worth £214m in the UK – almost the same as the entire Period Products category. Make sure you have it in your store!
| Colgate Extra Clean (Medium) Toothbrush 3ct PMP £1.49 | 5055028388253 |
| Colgate Triple Action (Medium) Toothbrush 1ct | 8714789652498 |
| Colgate Triple Action 75ml Toothpaste PMP £1.00 | 8718951564862 |
| Colgate Total Original 75ml Toothpaste PMP £2.00 | 5056267000838 |
| Listerine Coolmint Mouthwash 250ml PMP £1.59 | 5010123703509 |
| Oral-B Essential Mint Waxed Dental Floss 50m | 5010622005029 |
| Fixodent Original Denture Adhesive 40g | 8006540358627 |
| Steradent Active Original Steralising Tablets | 5000146044178 |
| Carex Original Hand Wash 250ml PMP £1.49 | 5000101511592 |
| Carex Aloe Vera Hand Gel 50ml | 5000101959417 |
| Dove Original Beauty Cream 100g | 8000700000005 |
| Imperial Leather Moisturising Bodywash 250ml PMP £1.49 | 5000101510977 |
| Lynx Africa Bodywash 225ml | 8720181079160 |
| Radox Feel Refreshed 250ml PMP £1.00 | 8710908236174 |
| Radox Feel Awake For Men 250ml PMP £1.00 | 8710908236143 |
| Radox Muscle Soak 500ml PMP £1.49 | 8711700734776 |
| Gillette Blue II Disposable Razors 5ct | 7702018474738 |
| Gillette Sensitive Shaving Foam 200ml | 7702018980932 |
| Gillette Sensitive Shaving Gel 200ml | 7702018980918 |
| Nivea Men Cool Kick Antiperspirant 150ml | 4005808300259 |
| Sure Men Invisible Ice Antiperspirant 150ml | 8717644721421 |
| Lynx Africa Bodyspray 200ml PMP £3.49 | 8720181259548 |
| Sure Men Original Dry Roll On 50ml | 0000050096701 |
| VO5 Mega Hold Gel 200ml | 5012254060070 |
| VO5 Extreme Matt Clay 75ml | 0000050398683 |
| Head & Shoulders 2in1 Classic Clean 225ml PMP £2.99 | 4084500663565 |
| Alberto Balsam Raspberry Shampoo 350ml PMP £1.00 | 8006540584071 |
| Alberto Balsam Raspberry Conditioner 350ml PMP £1.00 | 8717163635889 |
| Wella Silvikrin Maximum Hold Hairspray 250ml | 4056800781232 |
| Sure Women Bright Bouquet Antiperspirant 150ml | 8710908799228 |
| Impulse Tease Bodyspray 75ml PMP £1.29 | 5055028389182 |
| Dove Original Roll On 50ml | 0000050096190 |
| Simple Biodegradable Cleansing Wipes 25ct | 8720181209444 |
| Nivea Refreshingly Soft Moisturiser 75ml | 4005808890576 |
| Vaseline Original Lip Therapy Tin 20g | 5099802150117 |
| Tena Discreet Normal Incontinence Pads 12ct | 7322540852066 |
| Always Ultra Night Period Pads 9ct PMP £2.69 | 8700216026321 |
| Tampax Compak Super Tampons 18ct PMP £3.49 | 8001090705693 |
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