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Dish Care

Dish Care

Hand dish wash has very high usage, with 89% of UK households buying washing up liquid at least one a year. Make sure you stock up on the top performing core SKUs – Fairy Original & Fairy Lemon £1.29 price mark packs.
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Source: Kantar Worldpanel
Dishwasher tablets are high value products in comparison to many other household categories, and they have a higher share of the market than washing up liquid*. Shoppers are looking for the market leading brands, so make sure you stock both Finish and Fairy on shelf. Finish 13ct PMP £2.99 is the top performing SKU in Independents**.
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*Source: IRI – Auto Dish Wash & Hand Dish Wash – Total UK – Value Sales – MAT: 30.09.2022

**Source: IRI – Auto Dish Wash – Symbols & Independents – Value Sales – MAT: 30.09.2022
Dishwasher additives are a great opportunity for incremental sales. Stock Finish salt, rinse aid and dishwasher cleaner if you have enough space on shelf.
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58% think the price mark is usually there because there is a promotion or discount.
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TWC Trends PMP study, published October 2022
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Washing Up Liquid

Top 5 best sellers

1
product-title image
Fairy

Original 320ml PMP £1.29

Washing Up Liquid
PMP + Non-PMP
EAN (PMP): 8006540994290 EAN (NON-PMP): 8006540994269
2
product-title image
Fairy

Lemon 320ml PMP £1.29

Washing Up Liquid
PMP + Non-PMP
EAN (PMP): 8006540994450 EAN (NON-PMP): 8006540994474
3
product-title image
Fairy

Pomegranate 320ml PMP £1.29

Washing Up Liquid
PMP + Non-PMP
EAN (PMP): 8700216003735 EAN (NON-PMP): 8700216003773
4
product-title image
Fairy

Platinum Antibacterial 383ml

Washing Up Liquid
PMP + Non-PMP
EAN: 8700216003643
5
product-title image
Fairy

Apple 320ml

Washing Up Liquid
PMP + Non-PMP
EAN: 8700216003919
1
product-title image
Fairy

Original 320ml PMP £1.29

Washing Up Liquid
PMP + Non-PMP
EAN (PMP): 8006540994290 EAN (NON-PMP): 8006540994269
2
product-title image
Fairy

Lemon 320ml PMP £1.29

Washing Up Liquid
PMP + Non-PMP
EAN (PMP): 8006540994450 EAN (NON-PMP): 8006540994474
3
product-title image
Fairy

Pomegranate 320ml PMP £1.29

Washing Up Liquid
PMP + Non-PMP
EAN (PMP): 8700216003735 EAN (NON-PMP): 8700216003773
4
product-title image
Fairy

Platinum Antibacterial 383ml

Washing Up Liquid
PMP + Non-PMP
EAN: 8700216003643
5
product-title image
Fairy

Apple 320ml

Washing Up Liquid
PMP + Non-PMP
EAN: 8700216003919

Dishwasher Detergent

Top 5 best sellers

1
product-title image
Finish

All In 1 Max 13ct PMP £2.99

Dishwasher Detergent
PMP + Non-PMP
EAN: 5011417563359
2
product-title image
Fairy

All In One Original 14ct PMP £3.49

Dishwasher Detergent
PMP + Non-PMP
EAN (PMP): 5056267003235 EAN (NON-PMP): 8006540910764
3
product-title image
Finish

Ultimate All In 1 Lemon 10ct PMP £2.99

Dishwasher Detergent
PMP + Non-PMP
EAN: 5059001003751
4
product-title image
Fairy

Platinum All In One Lemon 21ct

Dishwasher Detergent
PMP + Non-PMP
EAN: 8006540950890
5
product-title image
Crystale

Ultra All In One 18ct

Dishwasher Detergent
PMP + Non-PMP
EAN: 5060267760623
1
product-title image
Finish

All In 1 Max 13ct PMP £2.99

Dishwasher Detergent
PMP + Non-PMP
EAN: 5011417563359
2
product-title image
Fairy

All In One Original 14ct PMP £3.49

Dishwasher Detergent
PMP + Non-PMP
EAN (PMP): 5056267003235 EAN (NON-PMP): 8006540910764
3
product-title image
Finish

Ultimate All In 1 Lemon 10ct PMP £2.99

Dishwasher Detergent
PMP + Non-PMP
EAN: 5059001003751
4
product-title image
Fairy

Platinum All In One Lemon 21ct

Dishwasher Detergent
PMP + Non-PMP
EAN: 8006540950890
5
product-title image
Crystale

Ultra All In One 18ct

Dishwasher Detergent
PMP + Non-PMP
EAN: 5060267760623

Dishwasher Additive

Top 5 best sellers

1
product-title image
Finish

Salt Box 2kg

Dishwasher Additive
PMP + Non-PMP
EAN: 5059001011398
2
product-title image
Finish

Rinse Aid Original 250ml PMP £3.49

Dishwasher Additive
PMP + Non-PMP
EAN: 5059001014092
3
product-title image
Finish

Salt Bag 1kg

Dishwasher Additive
PMP + Non-PMP
EAN: 5059001011404
4
product-title image
Crystale

Salt Bag 2kg

Dishwasher Additive
PMP + Non-PMP
EAN: 5060267760586
5
product-title image
Crystale

Rinse Aid 500ml

Dishwasher Additive
PMP + Non-PMP
EAN: 5060180032524
1
product-title image
Finish

Salt Box 2kg

Dishwasher Additive
PMP + Non-PMP
EAN: 5059001011398
2
product-title image
Finish

Rinse Aid Original 250ml PMP £3.49

Dishwasher Additive
PMP + Non-PMP
EAN: 5059001014092
3
product-title image
Finish

Salt Bag 1kg

Dishwasher Additive
PMP + Non-PMP
EAN: 5059001011404
4
product-title image
Crystale

Salt Bag 2kg

Dishwasher Additive
PMP + Non-PMP
EAN: 5060267760586
5
product-title image
Crystale

Rinse Aid 500ml

Dishwasher Additive
PMP + Non-PMP
EAN: 5060180032524

Ones to watch

New for 2023

Fairy Max Power Cherry Blossom

Sustainable without compromise

Fairy Naturals Lavender & Rosemary Liquid

Range extension opportunity

Fairy Platinum Plus Lemon Tablets 21ct

Trade up opportunity

Finish Ultimate Lemon Tablets 25ct

Clip strip opportunity

Finish Dishwasher Lemon Freshener

Subcategories

Household

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Group

Sales & Distribution

Manufacturing

Export

Co-Packing

Careers

Contact us:

DCS Group (UK) Ltd

Noral Way

Banbury

Oxfordshire

OX16 2AA

United Kingdom

01789 208000

[email protected]

Follow us:

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best experience on our website. Learn more.

© 2023 DCS Group (UK) Ltd, All right reserved