Dish Care

Dish Care

Washing-up liquid has very high usage, with 89% of UK households buying at least one a year. All stores should stock Fairy Original £1.29 PMP.
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Source: Kantar Worldpanel
Dishwasher tablets are high value products that drive basket value. Shoppers are looking for the market leading brands, so make sure you stock both Finish and Fairy on shelf.
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Dishwasher additives are a great opportunity for incremental sales. Stock Finish salt, rinse aid and dishwasher cleaner if you have space.
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57% of retailers say that PMPs increase sales
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Source: Lumina Intelligence CTP 2023
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Washing Up Liquid

Top 5 best sellers

1
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Fairy

Original 320ml PMP £1.29

Washing Up Liquid
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2
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Own Brand

Unbranded Original

Washing Up Liquid
3
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Fairy

Pomegranate 320ml PMP £1.29

Washing Up Liquid
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4
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Fairy

Lemon 320ml PMP £1.29

Washing Up Liquid
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5
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Fairy

Platinum Antibacterial 383ml PMP £1.89

Washing Up Liquid
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1
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Fairy

Original 320ml PMP £1.29

Washing Up Liquid
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2
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Own Brand

Unbranded Original

Washing Up Liquid
3
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Fairy

Pomegranate 320ml PMP £1.29

Washing Up Liquid
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4
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Fairy

Lemon 320ml PMP £1.29

Washing Up Liquid
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5
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Fairy

Platinum Antibacterial 383ml PMP £1.89

Washing Up Liquid
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Dishwasher Detergents

Top 5 best sellers

1
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Finish

Power All-in-1 Regular 13ct PMP £3.49

Dishwasher Detergents
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2
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Fairy

All In One Original 14ct PMP £3.49

Dishwasher Detergents
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3
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Finish

Ultimate All-in-1 Lemon 15ct PMP £4.99

Dishwasher Detergents
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4
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Crystale

Ultra All In One 18ct

Dishwasher Detergents
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5
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Finish

All In One Original 26ct

Dishwasher Detergents
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1
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Finish

Power All-in-1 Regular 13ct PMP £3.49

Dishwasher Detergents
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2
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Fairy

All In One Original 14ct PMP £3.49

Dishwasher Detergents
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3
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Finish

Ultimate All-in-1 Lemon 15ct PMP £4.99

Dishwasher Detergents
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4
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Crystale

Ultra All In One 18ct

Dishwasher Detergents
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5
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Finish

All In One Original 26ct

Dishwasher Detergents
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Dishwasher Additives

Top 5 best sellers

1
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Finish

Rinse Aid Original 250ml PMP £3.49

Dishwasher Additives
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2
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Finish

Salt Box 2kg

Dishwasher Additives
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3
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Crystale

Salt Bag 2kg

Dishwasher Additives
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4
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Finish

Salt Bag 1kg

Dishwasher Additives
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5
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Finish

Dishwasher Cleaner Original 250ml PMP £3.49

Dishwasher Additives
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1
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Finish

Rinse Aid Original 250ml PMP £3.49

Dishwasher Additives
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2
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Finish

Salt Box 2kg

Dishwasher Additives
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3
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Crystale

Salt Bag 2kg

Dishwasher Additives
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4
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Finish

Salt Bag 1kg

Dishwasher Additives
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5
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Finish

Dishwasher Cleaner Original 250ml PMP £3.49

Dishwasher Additives
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Ones to watch

New pack size

Fairy Max Power Cherry Blossom 370ml

Now in eco recyclable packaging

Finish Ultimate Dishwasher Tablets

Range extension opportunity

Fairy Platinum Plus Lemon Tablets 21ct

New to the category

INEOS Next Gen 2in1 Dish & Hand 500ml

Clip strip opportunity

Finish Dishwasher Lemon Freshener