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Dish Care

Dish Care

Hand dish wash has very high usage, with 89% of UK households buying washing up liquid at least one a year. Make sure you stock up on the top performing core SKUs – Fairy Original & Fairy Lemon £1.29 price mark packs.
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Source: Kantar Worldpanel
Dishwasher tablets are high value products in comparison to many other household categories, and they have a higher share of the market than washing up liquid*. Shoppers are looking for the market leading brands, so make sure you stock both Finish and Fairy on shelf. Finish 13ct PMP £2.99 is the top performing SKU in Independents**.
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*Source: IRI – Auto Dish Wash & Hand Dish Wash – Total UK – Value Sales – MAT: 30.09.2022

**Source: IRI – Auto Dish Wash – Symbols & Independents – Value Sales – MAT: 30.09.2022
Dishwasher additives are a great opportunity for incremental sales. Stock Finish salt, rinse aid and dishwasher cleaner if you have enough space on shelf.
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58% think the price mark is usually there because there is a promotion or discount.
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TWC Trends PMP study, published October 2022
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Washing Up Liquid

Top 5 best sellers

1
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Fairy

Original 320ml PMP £1.29

Washing Up Liquid
2
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Fairy

Lemon 320ml PMP £1.29

Washing Up Liquid
3
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Fairy

Pomegranate 320ml PMP £1.29

Washing Up Liquid
4
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Fairy

Platinum Antibacterial 383ml

Washing Up Liquid
5
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Fairy

Apple 320ml

Washing Up Liquid
1
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Fairy

Original 320ml PMP £1.29

Washing Up Liquid
2
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Fairy

Lemon 320ml PMP £1.29

Washing Up Liquid
3
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Fairy

Pomegranate 320ml PMP £1.29

Washing Up Liquid
4
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Fairy

Platinum Antibacterial 383ml

Washing Up Liquid
5
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Fairy

Apple 320ml

Washing Up Liquid

Dishwasher Detergent

Top 5 best sellers

1
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Finish

All In 1 Max 13ct PMP £2.99

Dishwasher Detergent
2
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Fairy

All In One Original 14ct PMP £3.49

Dishwasher Detergent
3
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Finish

Ultimate All In 1 Lemon 10ct PMP £2.99

Dishwasher Detergent
4
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Fairy

Platinum All In One Lemon 21ct

Dishwasher Detergent
5
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Crystale

Ultra All In One 18ct

Dishwasher Detergent
1
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Finish

All In 1 Max 13ct PMP £2.99

Dishwasher Detergent
2
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Fairy

All In One Original 14ct PMP £3.49

Dishwasher Detergent
3
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Finish

Ultimate All In 1 Lemon 10ct PMP £2.99

Dishwasher Detergent
4
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Fairy

Platinum All In One Lemon 21ct

Dishwasher Detergent
5
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Crystale

Ultra All In One 18ct

Dishwasher Detergent

Dishwasher Additive

Top 5 best sellers

1
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Finish

Salt Box 2kg

Dishwasher Additive
2
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Finish

Rinse Aid Original 250ml PMP £3.49

Dishwasher Additive
3
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Finish

Salt Bag 1kg

Dishwasher Additive
4
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Crystale

Salt Bag 2kg

Dishwasher Additive
5
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Crystale

Rinse Aid 500ml

Dishwasher Additive
1
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Finish

Salt Box 2kg

Dishwasher Additive
2
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Finish

Rinse Aid Original 250ml PMP £3.49

Dishwasher Additive
3
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Finish

Salt Bag 1kg

Dishwasher Additive
4
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Crystale

Salt Bag 2kg

Dishwasher Additive
5
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Crystale

Rinse Aid 500ml

Dishwasher Additive

Ones to watch

New for 2023

Fairy Max Power Cherry Blossom

Sustainable without compromise

Fairy Naturals Lavender & Rosemary Liquid

Range extension opportunity

Fairy Platinum Plus Lemon Tablets 21ct

Trade up opportunity

Finish Ultimate Lemon Tablets 25ct

Clip strip opportunity

Finish Dishwasher Lemon Freshener