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Period Products

Period Products

41% of period product users only use pads
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Source: Proprietary brand manufacturer research (P&G)
70% of Pads sales in symbols and independents come from PMPs.
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Source: IRI – Feminine Care – Impulse – Value Sales – MAT: 02.04.2022 *based on sales from the top 10 Pads SKUs in the Independents channel
There is high cross-shop between period products and baby care, so merchandise the two categories close together in store.
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PMPs give shoppers price confidence.
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Pads

Top 10 best sellers

1
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Always

Ultra Night 9ct PMP £2.69

Pads
2
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Always

Ultra Long Plus 11ct PMP £2.69

Pads
3
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Kotex

Maxi Night Time 10ct PMP £1.15

Pads
4
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Always

Ultra Normal Plus 13ct PMP £2.69

Pads
5
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Always

Ultra Normal 15ct

Pads
6
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Bodyform

Ultra Normal 10ct PMP £1.49

Pads
7
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Kotex

Maxi Super 14ct PMP £1.15

Pads
8
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Bodyform

Ultra Long 8ct PMP £1.49

Pads
9
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Kotex

Maxi Normal 16ct PMP £1.15

Pads
10
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Bodyform

Ultra Night 8ct PMP £1.49

Pads
1
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Always

Ultra Night 9ct PMP £2.69

Pads
2
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Always

Ultra Long Plus 11ct PMP £2.69

Pads
3
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Kotex

Maxi Night Time 10ct PMP £1.15

Pads
4
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Always

Ultra Normal Plus 13ct PMP £2.69

Pads
5
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Always

Ultra Normal 15ct

Pads
6
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Bodyform

Ultra Normal 10ct PMP £1.49

Pads
7
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Kotex

Maxi Super 14ct PMP £1.15

Pads
8
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Bodyform

Ultra Long 8ct PMP £1.49

Pads
9
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Kotex

Maxi Normal 16ct PMP £1.15

Pads
10
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Bodyform

Ultra Night 8ct PMP £1.49

Pads

Tampons

Top 5 best sellers

1
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Tampax

Compak Super 18ct PMP £3.49

Tampons
2
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Tampax

Compak Regular 18ct PMP £3.49

Tampons
3
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Tampax

Compak Super Plus 18ct £3.49

Tampons
4
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Tampax

Blue Super 20ct

Tampons
5
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Tampax

Blue Regular 20ct

Tampons
1
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Tampax

Compak Super 18ct PMP £3.49

Tampons
2
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Tampax

Compak Regular 18ct PMP £3.49

Tampons
3
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Tampax

Compak Super Plus 18ct £3.49

Tampons
4
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Tampax

Blue Super 20ct

Tampons
5
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Tampax

Blue Regular 20ct

Tampons

Liners

Top 5 best sellers

1
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Always

Dailies Long Plus 24ct

Liners
2
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Bodyform

Dailies Style So Slim Long 24ct PMP £1.49

Liners
3
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Bodyform

Extra Long 19ct PMP £1.49

Liners
4
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Bodyform

Daily Fresh So Slim 34ct

Liners
5
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Always

Dailies Large 58ct

Liners
1
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Always

Dailies Long Plus 24ct

Liners
2
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Bodyform

Dailies Style So Slim Long 24ct PMP £1.49

Liners
3
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Bodyform

Extra Long 19ct PMP £1.49

Liners
4
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Bodyform

Daily Fresh So Slim 34ct

Liners
5
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Always

Dailies Large 58ct

Liners

Ones to watch

No.2 Tampon Brand

Lil-Lets Non Applicator Tampons Super 10ct

Range extension opportunity

Always Ultra Secure Night Size 4 8ct

Range extension opportunity

Lil-Lets Teens Petite Pads Wings 14ct

New clear branding

Always Platinum Day & Night Size 3 8ct

Range extension opportunity

Femfresh Intimate Daily Wash 250ml