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Washing & Bathing

Washing & Bathing

Sales of hand wash and hand sanitiser have dropped off since the height of the pandemic. However, they still sell well and they are important to have on shelf.
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Shower is a very price sensitive category. Grow sales by stocking a range of scents, colours and brands. In larger stores it’s worth having premium trade-up products too.
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Lynx and Radox are both beacon brands – they are instantly recognisable and they draw shoppers to the shelf, so make sure they are clearly visible.
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58% think the price mark is usually there because there is a promotion or discount.
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Source: TWC Trends PMP study, published October 2022
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Body Wash

Top 10 best sellers

1
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Radox

Feel Awake For Men 225ml PMP £1.25

Body Wash
2
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Radox

Feel Refreshed 225ml PMP £1.25

Body Wash
3
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Lynx

Africa 225ml

Body Wash
4
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Radox

Feel Active 225ml

Body Wash
5
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Radox

Feel Moisturosed 225ml PMP £1.25

Body Wash
6
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Original Source

Mint & Tea Tree 250ml PMP £1.49

Body Wash
7
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Imperial Leather

Invigorating For Men 250ml PMP £1.49

Body Wash
8
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Imperial Leather

Moisturising 250ml PMP £1.49

Body Wash
9
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Lynx

Excite 225ml

Body Wash
10
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Lynx

Black 225ml

Body Wash
1
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Radox

Feel Awake For Men 225ml PMP £1.25

Body Wash
2
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Radox

Feel Refreshed 225ml PMP £1.25

Body Wash
3
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Lynx

Africa 225ml

Body Wash
4
product-title image
Radox

Feel Active 225ml

Body Wash
5
product-title image
Radox

Feel Moisturosed 225ml PMP £1.25

Body Wash
6
product-title image
Original Source

Mint & Tea Tree 250ml PMP £1.49

Body Wash
7
product-title image
Imperial Leather

Invigorating For Men 250ml PMP £1.49

Body Wash
8
product-title image
Imperial Leather

Moisturising 250ml PMP £1.49

Body Wash
9
product-title image
Lynx

Excite 225ml

Body Wash
10
product-title image
Lynx

Black 225ml

Body Wash

Hand Wash

Top 5 best sellers

1
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Carex

Original 250ml PMP £1.49

Hand Wash
2
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Carex

Moisture Plus 250ml PMP £1.49

Hand Wash
3
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Carex

Aloe Vera 250ml PMP £1.49

Hand Wash
4
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Dettol

Hydrate Aloe 250ml PMP £1.29

Hand Wash
5
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Enliven

Original 500ml PMP £1.00

Hand Wash
1
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Carex

Original 250ml PMP £1.49

Hand Wash
2
product-title image
Carex

Moisture Plus 250ml PMP £1.49

Hand Wash
3
product-title image
Carex

Aloe Vera 250ml PMP £1.49

Hand Wash
4
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Dettol

Hydrate Aloe 250ml PMP £1.29

Hand Wash
5
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Enliven

Original 500ml PMP £1.00

Hand Wash

Hand Gel

Top 5 best sellers

1
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Carex

Aloe Vera 50ml

Hand Gel
2
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Enliven

Original Cucumber & Mint 100ml

Hand Gel
3
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Dettol

Aloe Vera 50ml

Hand Gel
4
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Dainty & Heaps

Original 100ml

Hand Gel
5
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Carex

Moisture Plus 50ml

Hand Gel
1
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Carex

Aloe Vera 50ml

Hand Gel
2
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Enliven

Original Cucumber & Mint 100ml

Hand Gel
3
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Dettol

Aloe Vera 50ml

Hand Gel
4
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Dainty & Heaps

Original 100ml

Hand Gel
5
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Carex

Moisture Plus 50ml

Hand Gel

Ones to watch

New for 2023

Radox Feel Radiant Shower Gel 250ml

New for 2023

Dove Pink Bar 6 Pack

New to the category

Carex Popcorn Handwash 250ml

Range extension opportunity

Cussons Marshmallow Bodywash 250ml PMP £1.00

New price-marked pack

Sanex Gentle Clean Shower Gel PMP £1.25

Bar Soap

Top 5 best sellers

1
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Dove

Original Beauty Cream 90g

Bar Soap
2
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Imperial Leather

Original 2 x 100g PMP £1.29

Bar Soap
3
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Dettol

Original 2 x 100g

Bar Soap
4
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Palmolive

Moisture Care With Olive 3 x 90g

Bar Soap
5
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Simple

Pure for Sensitive Skin 2 x 125g

Bar Soap
1
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Dove

Original Beauty Cream 90g

Bar Soap
2
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Imperial Leather

Original 2 x 100g PMP £1.29

Bar Soap
3
product-title image
Dettol

Original 2 x 100g

Bar Soap
4
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Palmolive

Moisture Care With Olive 3 x 90g

Bar Soap
5
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Simple

Pure for Sensitive Skin 2 x 125g

Bar Soap

Bath Additives

Top 5 best sellers

1
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Radox

Muscle Soak 500ml PMP £1.75

Bath Additives
2
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Radox

Stress Relief 500ml PMP £1.75

Bath Additives
3
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Radox

Muscle Therapy 500ml PMP £1.75

Bath Additives
4
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Radox

Muscle Soak Bath Salts 400g

Bath Additives
5
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Radox

Feel Relaxing 500ml

Bath Additives
1
product-title image
Radox

Muscle Soak 500ml PMP £1.75

Bath Additives
2
product-title image
Radox

Stress Relief 500ml PMP £1.75

Bath Additives
3
product-title image
Radox

Muscle Therapy 500ml PMP £1.75

Bath Additives
4
product-title image
Radox

Muscle Soak Bath Salts 400g

Bath Additives
5
product-title image
Radox

Feel Relaxing 500ml

Bath Additives