If you’re short on space in store, these are the top 10 most important Household products you must stock.
Classic Clean 4ct PMP £2.99 – F1
Toilet Tissues
Original 320ml PMP £1.29
Washing Up Liquid
Original 750ml PMP £1.49
Bleach
All In 1 Max 13ct PMP £2.99
Dishwasher Detergent
Concentrated Liquid Mixed Case 120ml
Disinfectant
Cotton Fresh 300ml PMP £3.49
Aerosol
Lemon APC 950ml PMP £2.49
Floor Cleaner
Antibacterial Large Wipes 30ct PMP £1.69
Multi-Purpose Wipes
Sink & Drain Unblocker 500ml PMP £4.49
Sink & Drain
Antibacterial Spray 750ml PMP £1.69
Multi-Purpose Cleaner
Classic Clean 4ct PMP £2.99 – F1
Toilet Tissues
Original 320ml PMP £1.29
Washing Up Liquid
Original 750ml PMP £1.49
Bleach
All In 1 Max 13ct PMP £2.99
Dishwasher Detergent
Concentrated Liquid Mixed Case 120ml
Disinfectant
Cotton Fresh 300ml PMP £3.49
Aerosol
Lemon APC 950ml PMP £2.49
Floor Cleaner
Antibacterial Large Wipes 30ct PMP £1.69
Multi-Purpose Wipes
Sink & Drain Unblocker 500ml PMP £4.49
Sink & Drain
Antibacterial Spray 750ml PMP £1.69
Multi-Purpose Cleaner
Air care is often bought on impulse, so locate it in a highly visible place in store to drive sales.
With so many formats on offer, it is important to focus on the key SKUs. Stock Febreze and Air Wick aerosols, Glade carpet refreshers and Glade gels as your main priority. Electrical and reed formats are great for range extensions, but stick to the core if you’re short on space.
Hand dish wash has very high usage, with 89% of UK households buying washing up liquid at least one a year26. Make sure you stock up on the top performing core SKUs – Fairy Original & Fairy Lemon £1.29 price mark packs.
Source: Kantar Worldpanel
Antibacterial cleaning products are still important – sales are 13% ahead of their pre-pandemic level.
Source: Nielsen – Total GB – MAT we 10.09.22
Multi-purpose is the largest segment with a 48% share of the Household Cleaning category. Make sure you have wipes, trigger sprays and liquids in your range.
Mr Muscle stands out on shelf with its distinctive orange packs, so it’s good to block products together on shelf where possible. It is also the market leading brand within drain cleaners and oven cleaners.
Source: Nielsen – HHC – Total Market & Impulse – Value Sales – MAT: 09.10.2022
Mr Muscle Drain Gel is the No.1 brand in both the Total Market and Independents channel*. It is a must stock line in all store sizes, as is generally purchased on a distress mission and is therefore less price sensitive than other products**.
* Source: Nielsen – HHC – Total Market & Impulse – Value Sales – MAT: 09.10.2022
** Source: Proprietary brand manufacturer research (SC Johnson)
More than half of bleach purchases are pre-planned, so shoppers will be actively looking for it in your store. Capitalise and drive sales by stocking a full toilet care regime. Merchandise bleach, toilet cleaner, rim and cistern blocks together on shelf.
Source: Proprietary brand manufacturer research (Unilever)
Domestos Original Bleach 750ml is the No.1 SKU in the category32 – so make sure you are stocked up. The £1.25 PMP variant will give shoppers confidence that they are paying the right price.
Source: Nielsen – HHC – Total Market & Impulse – Value Sales – MAT: 09.10.2022
33% of Domestos users are more likely to use bleach in places other than the toilet. Merchandise alongside the rest of your household cleaning range to drive add-on sales.
Source: Proprietary brand manufacturer research (Unilever)
Grow your sales by stocking Raid in high visibility areas in spring and summer.
Shoppers shop the category by task or room. To aid shopper navigation, make sure that you segment your fixture by task (e.g. all bathroom cleaners together, all kitchen cleaners together etc).
Household cleaning is an important category, with 97% of UK households buying into household cleaning products at least once a year.
Source: Partners for Growth – accessed December 2020
Dishwasher tablets are high value products in comparison to many other household categories, and they have a higher share of the market than washing up liquid*. Shoppers are looking for the market leading brands, so make sure you stock both Finish and Fairy on shelf. Finish 13ct PMP £2.99 is the top performing SKU in Independents**.
* Source:IRI – Auto Dish Wash & Hand Dish Wash – Total UK – Value Sales – MAT: 30.09.2022
** Source: IRI – Auto Dish Wash – Symbols & Independents – Value Sales – MAT: 30.09.2022
Fairy is instantly recognisable and makes it easy for shoppers to find the Dish Care category on shelf.
| Febreze Cotton Fresh Air Freshener Spray 300ml PMP £3.49 | 8006540909195 |
| Febreze Blossom & Breeze Air Freshener Spray 300ml PMP £3.49 | 8006540909195 |
| Glade Relaxing Zen Air Freshener Spray 300ml | 5000204771749 |
| Air Wick Crisp Linen & Lilac Air Freshener Spray PMP £1.29 | 5059001000163 |
| Air Wick Pure Cherry Blossom Air Freshener Spray 250ml PMP £3.49 | 5059001012418 |
| Air Wick Pure Spring Delight Air Freshener Spray 250ml PMP £3.49 | 5059001012401 |
| Air Wick Essential Oils White Vanilla Bean Candle 105g PMP £3.69 | 5059001012678 |
| Glade Honey & Chocolate Candle 120g PMP £2.99 | 5056267002641 |
| Glade With Love Candle 120g PMP £2.99 | 5056267002665 |
| Glade Lily Of The Valley Solid Gel Air Freshener 150g PMP £1.29 | 5000204308921 |
| Febreze Cotton Fresh Bathroom Air Freshener PMP £3.15 | 5056267003174 |
| Little Trees Black Ice Car Air Freshener | 0076171101556 |
| Little Trees Vanillaroma Car Air Freshener | 0076171101051 |
| Fairy Platinum Antibacterial Washing Up Liquid 383ml | 8700216003643 |
| Fairy Original Washing Up Liquid 320ml PMP £1.29 | 8006540994290 |
| Fairy Lemon Washing Up Liquid 320ml PMP £1.29 | 8006540994450 |
| Fairy Original All-in-1 Dishwasher Tablets 14ct PMP £3.49 | 5056267003235 |
| Finish Power All-in-1 Dishwasher Tablets 13ct PMP £2.99 | 5011417563359 |
| Finish Ultimate All-in-1 Lemon Dishwasher Tablets 10ct PMP £2.99 | 5059001003751 |
| Finish Rinse Aid 250ml PMP £3.49 | 5059001014092 |
| Dettol Antibacterial Cleansing Surface Wipes 30ct PMP £1.69 | 5011417575888 |
| Dettol Antibacterial All In One Disinfectant Spray 400ml | 5011417565209 |
| Dettol Antibacterial Surface Cleanser Spray 750ml PMP £1.69 | 5011417560914 |
| Flash Bleach Spray 800ml | 8006540730041 |
| Flash Bathroom Spray 800ml | 8006540730027 |
| Flash Kitchen Spray 800ml | 8006540730195 |
| Mr Muscle Platinum Window & Glass Cleaner 750ml PMP £2.75 | 5056267003433 |
| Viakal Classic Limescale Remover Spray 500ml | 5413149003026 |
| Cif Lemon Cream Cleaner 500ml PMP £1.25 | 8720182374738 |
| Mr Muscle Oven Cleaner 300ml | 5000204890938 |
| Mr Muscle Drain Gel 500ml PMP £4.49 | 5055028397378 |
| Flash Crisp Lemon All Purpose Cleaner Liquid 950ml PMP £2.49 | 8006540938713 |
| Dettol Antiseptic Liquid 500ml | 0000050158089 |
| Zoflora 3 in 1 Action Concentrated Disinfectant (Mixed Case) 120ml | 5011309300512 |
| Mr Sheen Spring Fresh Multi-Surface Polish 250ml | 5059001005090 |
| Pledge Classic Multi-Surface Polish 250ml | 5000204689204 |
| J Cloth Blue All Purpose Cloths 5ct | 8710505995849 |
| Brillo Multi-Use Soap Pads 10ct | 5000204891614 |
| Domestos Original Thick Bleach 750ml £1.49 | 8720182655929 |
| Domestos Citrus Fresh Thick Bleach 750ml £1.49 | 8720182655936 |
| Domestos Pink Power Thick Bleach 750ml £1.49 | 8720182655943 |
| Own Label Thick Bleach 750ml | 0000000000002 |
| Duck Pine Deep Action Gel Pine 750ml | 5000204951752 |
| Domestos Power 5 Ocean Rim Block PMP £1.75 | 5056267003075 |
| Bloo Original Blue Water Cistern Block 2ct | 5000185106134 |
| Raid Fly & Wasp Killer 300ml | 5000204795370 |
| Raid Ant & Cockroach Killer 300ml | 5000204579376 |
| Finish Dishwasher Salt 2kg | 5059001011398 |
Air care is often bought on impulse, so locate it in a highly visible place in store to drive sales.
With so many formats on offer, it is important to focus on the key SKUs. Stock Febreze and Air Wick aerosols, Glade carpet refreshers and Glade gels as your main priority. Electrical and reed formats are great for range extensions, but stick to the core if you’re short on space.
Antibacterial cleaning products are still important – sales are 13% ahead of their pre-pandemic level.
Mr Muscle stands out on shelf with its distinctive orange packs, so it’s good to block products together on shelf where possible. It is also the market leading brand within drain cleaners and oven cleaners30.
Source: Nielsen – HHC – Total Market & Impulse – Value Sales – MAT: 09.10.2022
Domestos Original Bleach 750ml is the No.1 SKU in the category – so make sure you are stocked up. The £1.25 PMP variant will give shoppers confidence that they are paying the right price.
Source: Nielsen – HHC – Total Market & Impulse – Value Sales – MAT: 09.10.2022
Hand dish wash has very high usage, with 89% of UK households buying washing up liquid at least one a year. Make sure you stock up on the top performing core SKUs – Fairy Original & Fairy Lemon £1.29 price mark packs.
Source: Kantar Worldpanel
Household cleaning is an important category, with 97% of UK households buying into household cleaning products at least once a year.
Source: Partners for Growth – accessed December 2020
Shoppers shop the category by task or room. To aid shopper navigation, make sure that you segment your fixture by task (e.g. all bathroom cleaners together, all kitchen cleaners together etc).
Grow your sales by stocking Raid in high visibility areas in spring and summer.
Shoppers are engaged with new product launches and many buy into the same scent across multiple formats. Engage with shoppers by stocking the same scent across different formats to drive sales.
| Vanish Oxi Action Stain Remover Spray 500ml PMP £4.79 | 5059001002969 |
| Vanish Gold Oxi Action Pink Stain Remover Powder 470g PMP £4.79 | 5059001002945 |
| Comfort Pure Fabric Conditioner 990ml 33w PMP £2.49 | 8720181332005 |
| Comfort Blue Skies Fabric Conditioner 990ml 33w PMP £2.49 | 8720181331923 |
| Lenor Spring Awakening Fabric Conditioner 1.155L 33w PMP £2.75 | 8006540867525 |
| Lenor Spring Awakening Beads 176g PMP £3.49 | 5056267002245 |
| Febreze Classic Fabric Spray 500ml PMP £3.75 | 5056267003358 |
| Daz Whites & Colours Liquid 700ml 20w PMP £3.79 | 8006540975893 |
| Surf Tropical Lily & Ylang Ylang Liquid 486ml 18W PMP £3.29 | 8720181109577 |
| Daz Whites & Colours Powder 650g 10w PMP £2.99 | 8001090920362 |
| Surf Tropical Lily & Ylang Ylang Powder 500g 10w PMP £2.99 | 8720181263033 |
| Persil Non-Bio Powder 500g 10w PMP £2.99 | 8720181106194 |
| Daz All-in-1 Whites & Colours Capsules 12w PMP £3.29 | 8006540953457 |
| Ariel All-In-1 Original Capsules 12w PMP £4.79 | 8006540898987 |
| Bold All-in-1 Lavender & Camomile Capsules 12w PMP £4.79 | 8006540918142 |
| Fairy Non-Bio Capsules 12w PMP £4.79 | 8006540973516 |
| Febreze Cotton Fresh Air Freshener Spray 300ml PMP £3.49 | 8006540909195 |
| Air Wick Crisp Linen & Lilac Air Freshener Spray PMP £1.29 | 5059001000163 |
| Air Wick Pure Cherry Blossom Air Freshener Spray 250ml PMP £3.49 | 5059001012418 |
| Air Wick Essential Oils White Vanilla Bean Candle 105g PMP £3.69 | 5059001012678 |
| Glade Honey & Chocolate Candle 120g PMP £2.99 | 5056267002641 |
| Glade Lily Of The Valley Solid Gel Air Freshener 150g PMP £1.29 | 5000204308921 |
| Fairy Original Washing Up Liquid 320ml PMP £1.29 | 8006540994290 |
| Fairy Lemon Washing Up Liquid 320ml PMP £1.29 | 8006540994450 |
| Finish Power All-in-1 Dishwasher Tablets 13ct PMP £2.99 | 5011417563359 |
| Finish Dishwasher Salt 2kg | 5059001011398 |
| Dettol Antibacterial Cleansing Surface Wipes 30ct PMP £1.69 | 5011417575888 |
| Dettol Antibacterial All In One Disinfectant Spray 400ml | 5011417565209 |
| Dettol Antibacterial Surface Cleanser Spray 750ml PMP £1.69 | 5011417560914 |
| Flash Bleach Spray 800ml | 8006540730041 |
| Flash Bathroom Spray 800ml | 8006540730027 |
| Flash Kitchen Spray 800ml | 8006540730195 |
| Mr Muscle Platinum Window & Glass Cleaner 750ml PMP £2.75 | 5056267003433 |
| Viakal Classic Limescale Remover Spray 500ml | 5413149003026 |
| Cif Lemon Cream Cleaner 500ml PMP £1.25 | 8720182374738 |
| Mr Sheen Spring Fresh Multi-Surface Polish 250ml | 5059001005090 |
| Pledge Classic Multi-Surface Polish 250ml | 5000204689204 |
| Mr Muscle Oven Cleaner 300ml | 5000204890938 |
| Mr Muscle Drain Gel 500ml PMP £4.49 | 5055028397378 |
| Domestos Original Thick Bleach 750ml £1.49 | 8720182655929 |
| Domestos Citrus Fresh Thick Bleach 750ml £1.49 | 8720182655936 |
| Duck Pine Deep Action Gel Pine 750ml | 5000204951752 |
| Domestos Power 5 Ocean Rim Block PMP £1.75 | 5056267003075 |
| Flash Crisp Lemon All Purpose Cleaner Liquid 950ml PMP £2.49 | 8006540938713 |
| Dettol Antiseptic Liquid 500ml | 0000050158089 |
| Zoflora 3 in 1 Action Concentrated Disinfectant (Mixed Case) 120ml | 5011309300512 |
| Raid Fly & Wasp Killer 300ml | 5000204795370 |
| Raid Ant & Cockroach Killer 300ml | 5000204579376 |
| Vanish Oxi Action Carpet Care Vacuum Up Foam 600ml | 5011417547687 |
Air care is often bought on impulse, so locate it in a highly visible place in store to drive sales.
With so many formats on offer, it is important to focus on the key SKUs. Stock Febreze and Air Wick aerosols, Glade carpet refreshers and Glade gels as your main priority. Electrical and reed formats are great for range extensions, but stick to the core if you’re short on space.
Shoppers shop the category by task or room. To aid shopper navigation, make sure that you segment your fixture by task (e.g. all bathroom cleaners together, all kitchen cleaners together etc).
Antibacterial cleaning products are still important – sales are 13% ahead of their pre-pandemic level.
Source: Nielsen – Total GB – MAT we 10.09.22
Grow your sales by stocking Raid in high visibility areas in spring and summer.
Hand dish wash has very high usage, with 89% of UK households buying washing up liquid at least one a year. Make sure you stock up on the top performing core SKUs – Fairy Original & Fairy Lemon £1.29 price mark packs.
Source: Kantar Worldpanel
Shoppers are engaged with new product launches and many buy into the same scent across multiple formats. Engage with shoppers by stocking the same scent across different formats to drive sales.
Capsules are the fastest-growing and the best-selling format in both the Total Market and Independents channel, due to their convenience and great cleaning performance. In Independents, the PMP versions of Daz and Ariel Pods are the top two SKUs.
Source: IRI – Laundry Detergents – Total Market and Symbols & Independents – Value Sales – MAT October 2022
Domestos Original Bleach 750ml is the No.1 SKU in the category – so make sure you are stocked up. The £1.25 PMP variant will give shoppers confidence that they are paying the right price.
Source: Nielsen – HHC – Total Market & Impulse – Value Sales – MAT: 09.10.2022
Kleenex Pocket Tissues are a great product to dual site. Consider siting on clip strips, in dump bins or as part of the medicines fixture.
| Vanish Oxi Action Stain Remover Spray 500ml PMP £4.79 | 5059001002969 |
| Vanish Gold Oxi Action Pink Stain Remover Powder 470g PMP £4.79 | 5059001002945 |
| Comfort Pure Fabric Conditioner 990ml 33w PMP £2.49 | 8720181332005 |
| Comfort Blue Skies Fabric Conditioner 990ml 33w PMP £2.49 | 8720181331923 |
| Lenor Spring Awakening Fabric Conditioner 1.155L 33w PMP £2.75 | 8006540867525 |
| Lenor Spring Awakening Beads 176g PMP £3.49 | 5056267002245 |
| Febreze Classic Fabric Spray 500ml PMP £3.75 | 5056267003358 |
| Daz Whites & Colours Liquid 700ml 20w PMP £3.79 | 8006540975893 |
| Surf Tropical Lily & Ylang Ylang Liquid 486ml 18W PMP £3.29 | 8720181109577 |
| Daz Whites & Colours Powder 650g 10w PMP £2.99 | 8001090920362 |
| Surf Tropical Lily & Ylang Ylang Powder 500g 10w PMP £2.99 | 8720181263033 |
| Persil Non-Bio Powder 500g 10w PMP £2.99 | 8720181106194 |
| Daz All-in-1 Whites & Colours Capsules 12w PMP £3.29 | 8006540953457 |
| Ariel All-In-1 Original Capsules 12w PMP £4.79 | 8006540898987 |
| Bold All-in-1 Lavender & Camomile Capsules 12w PMP £4.79 | 8006540918142 |
| Fairy Non-Bio Capsules 12w PMP £4.79 | 8006540973516 |
| Febreze Cotton Fresh Air Freshener Spray 300ml PMP £3.49 | 8006540909195 |
| Air Wick Crisp Linen & Lilac Air Freshener Spray PMP £1.29 | 5059001000163 |
| Air Wick Pure Cherry Blossom Air Freshener Spray 250ml PMP £3.49 | 5059001012418 |
| Air Wick Essential Oils White Vanilla Bean Candle 105g PMP £3.69 | 5059001012678 |
| Glade Lily Of The Valley Solid Gel Air Freshener 150g PMP £1.29 | 5000204308921 |
| Mr Sheen Spring Fresh Multi-Surface Polish 250ml | 5059001005090 |
| Raid Fly & Wasp Killer 300ml | 5000204795370 |
| Raid Ant & Cockroach Killer 300ml | 5000204579376 |
| Fairy Original Washing Up Liquid 320ml PMP £1.29 | 8006540994290 |
| Fairy Lemon Washing Up Liquid 320ml PMP £1.29 | 8006540994450 |
| Finish Power All-in-1 Dishwasher Tablets 13ct PMP £2.99 | 5011417563359 |
| Finish Dishwasher Salt 2kg | 5059001011398 |
| Dettol Antibacterial Cleansing Surface Wipes 30ct PMP £1.69 | 5011417575888 |
| Dettol Antibacterial Surface Cleanser Spray 750ml PMP £1.69 | 5011417560914 |
| Flash Bleach Spray 800ml | 8006540730041 |
| Mr Muscle Platinum Window & Glass Cleaner 750ml PMP £2.75 | 5056267003433 |
| Cif Lemon Cream Cleaner 500ml PMP £1.25 | 8720182374738 |
| Flash Crisp Lemon All Purpose Cleaner Liquid 950ml PMP £2.49 | 8006540938713 |
| Zoflora 3 in 1 Action Concentrated Disinfectant (Mixed Case) 120ml | 5011309300512 |
| Mr Muscle Drain Gel 500ml PMP £4.49 | 5055028397378 |
| Domestos Original Thick Bleach 750ml £1.49 | 8720182655929 |
| Duck Pine Deep Action Gel Pine 750ml | 5000204951752 |
| Andrex Classic Clean Toilet Roll 4ct PMP £2.99 – F1 | 5029053582986 |
| Own Label Unbranded Toilet Tissue 4ct or 9ct | 0000000000010 |
| Regina Blitz Household Towel | 8004260452816 |
| Plenty The Original One Kitchen Towel | 7322540910575 |
| Kleenex Extra Large Tissues (Twin Pack) PMP £2.25 | 5029053578378 |
| Kleenex Balsam Pocket Tissues (Twin Pack) | 5029053006857 |
Kleenex Pocket Tissues are a great product to dual site. Consider siting on clip strips, in dump bins or as part of the medicines fixture.
Andrex Washlets are an incremental purchase, driving trade-up and increasing basket spend. Stock wet toilet tissues alongside regular toilet paper.
| Kleenex Balsam Pocket Tissues (Twin Pack) | 5029053006857 |
| Kleenex Proactive Care Antibacterial Wipes 12ct | 5029053570921 |
| Kleenex Extra Large Tissues (Twin Pack) PMP £2.25 | 5029053578378 |
| Regina Blitz Household Towel | 8004260452816 |
| Plenty The Original One Kitchen Towel | 7322540910575 |
| Own Label Kitchen Paper 4ct | 0000000000015 |
| Andrex Classic Clean Toilet Roll 9ct PMP £5.99 – F1 | 5029053582993 |
| Andrex Classic Clean Toilet Roll 4ct PMP £2.99 – F1 | 5029053582986 |
| Andrex Classic Clean Washlets 36ct | 5029053581866 |
| Own Label Unbranded Toilet Tissue 4ct or 9ct | 0000000000010 |
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