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Bleach & Toilet

Bleach & Toilet

More than half of bleach purchases are pre-planned, so shoppers will be actively looking for it in your store. Capitalise and drive sales by stocking a full toilet care regime. Merchandise bleach, toilet cleaner, rim and cistern blocks together on shelf.
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Proprietary brand manufacturer research (Unilever)
Domestos Original Bleach 750ml is the No.1 SKU in the category – so make sure you are stocked up. The £1.25 PMP variant will give shoppers confidence that they are paying the right price.
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Nielsen – HHC – Total Market & Impulse – Value Sales – MAT: 09.10.2022
33% of Domestos users are more likely to use bleach in places other than the toilet. Merchandise alongside the rest of your household cleaning range to drive add-on sales.
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Proprietary brand manufacturer research (Unilever)
Antibacterial cleaning products are still important – sales are 13% ahead of their pre-pandemic level.
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Bleach

Top 5 best sellers

1
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Domestos

Original 750ml PMP £1.49

Bleach
2
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Own Label

Citrus 750ml

Bleach
3
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Domestos

Citrus 750ml PMP £1.49

Bleach
4
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Own Label

Original 750ml

Bleach
5
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Domestos

Pink 750ml PMP £1.49

Bleach
1
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Domestos

Original 750ml PMP £1.49

Bleach
2
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Own Label

Citrus 750ml

Bleach
3
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Domestos

Citrus 750ml PMP £1.49

Bleach
4
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Own Label

Original 750ml

Bleach
5
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Domestos

Pink 750ml PMP £1.49

Bleach

Toilet Cleaner

Top 5 best sellers

1
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Harpic

Power Plus Max 750ml PMP £1.69

Toilet Cleaner
2
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Duck

Deep Action Gel Pine 750ml

Toilet Cleaner
3
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Harpic

Active Fresh Pine 750ml PMP £1.69

Toilet Cleaner
4
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Duck

Deep Action Marine Pine 750ml

Toilet Cleaner
5
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Own Label

Unbranded 750ml

Toilet Cleaner
1
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Harpic

Power Plus Max 750ml PMP £1.69

Toilet Cleaner
2
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Duck

Deep Action Gel Pine 750ml

Toilet Cleaner
3
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Harpic

Active Fresh Pine 750ml PMP £1.69

Toilet Cleaner
4
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Duck

Deep Action Marine Pine 750ml

Toilet Cleaner
5
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Own Label

Unbranded 750ml

Toilet Cleaner

Ones to watch

Driving category growth

Bloo Brilliant Gel Spring Rain

Drive a category regime

Domestos Zero Limescale Ocean Gel

New for 2023

Domestos Aroma Lux Rim Block

Drives regime

Duck Marine Fresh Disc 6's

Drives regime

Duck Active Clean Pine Rim Block

Rim Block

Top 5 best sellers

1
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Domestos

Power5 Ocean 1ct PMP £1.75

Rim Block
2
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Domestos

Power5 Lime 1ct PMP £1.75

Rim Block
3
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Bloo

Power Active Lemon 1ct

Rim Block
4
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Harpic

Fresh Active Sparkling Citrus 1ct

Rim Block
5
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Duck

3-in-1 Purple Wave 1ct

Rim Block
1
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Domestos

Power5 Ocean 1ct PMP £1.75

Rim Block
2
product-title image
Domestos

Power5 Lime 1ct PMP £1.75

Rim Block
3
product-title image
Bloo

Power Active Lemon 1ct

Rim Block
4
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Harpic

Fresh Active Sparkling Citrus 1ct

Rim Block
5
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Duck

3-in-1 Purple Wave 1ct

Rim Block

Cistern Block

Top 5 best sellers

1
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Bloo

Original Blue 2ct

Cistern Block
2
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Own Label

Unbranded 2ct

Cistern Block
3
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Easy

Lu-Blue 2ct

Cistern Block
4
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Prism

Ocean 8ct

Cistern Block
5
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Prism

Ocean 6ct

Cistern Block
1
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Bloo

Original Blue 2ct

Cistern Block
2
product-title image
Own Label

Unbranded 2ct

Cistern Block
3
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Easy

Lu-Blue 2ct

Cistern Block
4
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Prism

Ocean 8ct

Cistern Block
5
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Prism

Ocean 6ct

Cistern Block