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Hair Care

Hair Care

Some shoppers are delaying trips to the salon to save money, and buying premium hair care products in store instead.
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71% of female hair care consumers want damage repair products11. Moisturising and ‘Repair and Protect’ shampoos and conditioners sell well.
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Source: Proprietary brand manufacturer research (P&G)
Stock matching shampoo and conditioner SKUs and display them next to each other on shelf.
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Head & Shoulders, Alberto Balsam and Silvikrin are the top performing brands in symbols and independent stores, so give these the most shelf space.
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Shampoo

Top 5 best sellers

1
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Head & Shoulders

2in1 Classic Clean 225ml PMP £2.99

Shampoo
2
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Alberto Balsam

Raspberry 350ml PMP £1.00

Shampoo
3
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Head & Shoulders

Classic Clean 250ml

Shampoo
4
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Alberto Balsam

Coconut 350ml PMP £1.00

Shampoo
5
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Batiste

Blush Dry Shampoo 200ml

Shampoo
1
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Head & Shoulders

2in1 Classic Clean 225ml PMP £2.99

Shampoo
2
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Alberto Balsam

Raspberry 350ml PMP £1.00

Shampoo
3
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Head & Shoulders

Classic Clean 250ml

Shampoo
4
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Alberto Balsam

Coconut 350ml PMP £1.00

Shampoo
5
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Batiste

Blush Dry Shampoo 200ml

Shampoo

Conditioner

Top 5 best sellers

1
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Alberto Balsam

Raspberry 350ml PMP £1.00

Conditioner
2
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Alberto Balsam

Coconut 350ml PMP £1.00

Conditioner
3
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Tresemme

Rich Moisture 300ml PMP £2.50

Conditioner
4
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Alberto Balsam

Apple 350ml

Conditioner
5
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L'Oreal

Elvive Colour Protect 250ml

Conditioner
1
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Alberto Balsam

Raspberry 350ml PMP £1.00

Conditioner
2
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Alberto Balsam

Coconut 350ml PMP £1.00

Conditioner
3
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Tresemme

Rich Moisture 300ml PMP £2.50

Conditioner
4
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Alberto Balsam

Apple 350ml

Conditioner
5
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L'Oreal

Elvive Colour Protect 250ml

Conditioner

Styling

Top 10 best sellers

1
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Silvikrin

Maximum Hold Hairspray 250ml

Styling
2
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Silvikrin

Firm Hold Hairspray 250ml

Styling
3
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Insette

Extra Hairspray 200ml

Styling
4
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Alberto Balsam

Ultra Strong Styling Gel 200ml

Styling
5
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Bristows

Extra Firm Hairspray 300ml

Styling
6
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Bristows

Ultra Hold Hairspray 300ml

Styling
7
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VO5

Extreme Matt Clay 75ml

Styling
8
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VO5

Mega Hold Gel 200ml

Styling
9
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L'Oreal

Elnett Normal Hairspray 200ml

Styling
10
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L'Oreal

Elnett Normal Hairspray 75ml

Styling
1
product-title image
Silvikrin

Maximum Hold Hairspray 250ml

Styling
2
product-title image
Silvikrin

Firm Hold Hairspray 250ml

Styling
3
product-title image
Insette

Extra Hairspray 200ml

Styling
4
product-title image
Alberto Balsam

Ultra Strong Styling Gel 200ml

Styling
5
product-title image
Bristows

Extra Firm Hairspray 300ml

Styling
6
product-title image
Bristows

Ultra Hold Hairspray 300ml

Styling
7
product-title image
VO5

Extreme Matt Clay 75ml

Styling
8
product-title image
VO5

Mega Hold Gel 200ml

Styling
9
product-title image
L'Oreal

Elnett Normal Hairspray 200ml

Styling
10
product-title image
L'Oreal

Elnett Normal Hairspray 75ml

Styling

Ones to watch

On Trend

Enliven Banana & Coconut Hair Mask

New from Pantene

Pantene Ultra Strong Hairspray 250ml

Trade up opportunity

Aussie 3MM Moisture Treatment 225ml

New pack size for Impulse

Tresemme Rich Moisture 680ml

New for 2023

Dove 1 Min Super Conditioner 170ml