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Hair Care

Hair Care

58% of household, health and beauty shoppers say these categories are their main reason for visiting the store
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Source: Lumina Intelligence CTP 2023
71% of female hair care consumers want damage repair products. 'Moisturising' and ‘Repair and Protect’ variants sell well.
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Source: Proprietary brand manufacturer research (P&G)
Stock matching shampoo and conditioner SKUs and display them next to each other on shelf.
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Head & Shoulders Classic Clean 2-in-1 225ml £2.99 PMP is the top-selling shampoo in the Impulse channel
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Source: Nielsen - Hair Care - Total Market - Value Sales - L52w 18th Nov 2023
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Shampoo

Top 5 best sellers

1
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Head & Shoulders

2in1 Classic Clean 250ml PMP £2.99

Shampoo
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2
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Alberto Balsam

Raspberry 350ml PMP £1.20

Shampoo
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3
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Head & Shoulders

Classic Clean 250ml

Shampoo
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4
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Tresemme

Rich Moisture 300ml PMP £2.50

Shampoo
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5
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Alberto Balsam

Coconut 350ml PMP £1.20

Shampoo
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1
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Head & Shoulders

2in1 Classic Clean 250ml PMP £2.99

Shampoo
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2
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Alberto Balsam

Raspberry 350ml PMP £1.20

Shampoo
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3
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Head & Shoulders

Classic Clean 250ml

Shampoo
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4
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Tresemme

Rich Moisture 300ml PMP £2.50

Shampoo
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5
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Alberto Balsam

Coconut 350ml PMP £1.20

Shampoo
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Conditioner

Top 5 best sellers

1
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Alberto Balsam

Raspberry 350ml PMP £1.20

Conditioner
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2
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Tresemme

Rich Moisture 300ml PMP £2.50

Conditioner
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3
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Alberto Balsam

Coconut 350ml PMP £1.20

Conditioner
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4
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Elvive

Dream Lengths 250ml

Conditioner
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5
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Herbal Essences

Dazzling Shine 400ml

Conditioner
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1
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Alberto Balsam

Raspberry 350ml PMP £1.20

Conditioner
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2
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Tresemme

Rich Moisture 300ml PMP £2.50

Conditioner
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3
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Alberto Balsam

Coconut 350ml PMP £1.20

Conditioner
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4
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Elvive

Dream Lengths 250ml

Conditioner
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5
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Herbal Essences

Dazzling Shine 400ml

Conditioner
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Hair Spray

Top 5 best sellers

1
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Silvikrin

Maximum Hold 250ml

Hair Spray
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2
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Silvikrin

Firm Hold 250ml

Hair Spray
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3
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Insette

Extra Hold 200ml

Hair Spray
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4
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Elnett

Normal Hold Mini 75ml

Hair Spray
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5
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Elnett

Normal Hold 200ml

Hair Spray
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1
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Silvikrin

Maximum Hold 250ml

Hair Spray
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2
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Silvikrin

Firm Hold 250ml

Hair Spray
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3
product-title image
Insette

Extra Hold 200ml

Hair Spray
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4
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Elnett

Normal Hold Mini 75ml

Hair Spray
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5
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Elnett

Normal Hold 200ml

Hair Spray
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Female Styling

Top 5 best sellers

1
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Bristows

Volume & Body Mousse 200ml

Female Styling
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2
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VO5

Mega Hold Gel Spray 200ml

Female Styling
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3
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Shockwaves

Volume Mousse 200ml

Female Styling
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4
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Bristows

Curls & Waves Mousse 200ml

Female Styling
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5
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Percy & Reed

Turp Up The Volume Mousse 50ml

Female Styling
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1
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Bristows

Volume & Body Mousse 200ml

Female Styling
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2
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VO5

Mega Hold Gel Spray 200ml

Female Styling
barcode
3
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Shockwaves

Volume Mousse 200ml

Female Styling
barcode
4
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Bristows

Curls & Waves Mousse 200ml

Female Styling
barcode
5
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Percy & Reed

Turp Up The Volume Mousse 50ml

Female Styling
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Male Styling

Top 5 best sellers

1
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Alberto Balsam

Ultra Strong Styling Gel 200ml

Male Styling
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2
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VO5

Extreme Matt Clay 75ml

Male Styling
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3
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VO5

Mega Hold Gel 200ml

Male Styling
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4
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Alberto Balsam

Wet Look Styling Gel 200ml

Male Styling
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5
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Brylcreem

Original Hair Cream 150ml

Male Styling
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1
product-title image
Alberto Balsam

Ultra Strong Styling Gel 200ml

Male Styling
barcode
2
product-title image
VO5

Extreme Matt Clay 75ml

Male Styling
barcode
3
product-title image
VO5

Mega Hold Gel 200ml

Male Styling
barcode
4
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Alberto Balsam

Wet Look Styling Gel 200ml

Male Styling
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5
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Brylcreem

Original Hair Cream 150ml

Male Styling
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Ones to watch

Dry Shampoo accounts for 11% of Shampoo sales

Enliven Tropical Dry Shampoo 300ml

New for 2024

Pantene Bond Repair Range

No.3 Gel, Wax & Paste Brand

Shockwaves Tuff Stuff Gel 200ml

New pack size for 2024

Tresemme Replenish & Cleanse 500ml

Now available in a PMP

Enliven Fruits Shampoo & Conditioner 500ml PMP £1.49