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Baby Wipes

Baby Wipes

71% of parents spend more time reading ingredients. Parents buy products they know they can trust, and the big brands are seen as the experts.
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Source: Proprietary brand manufacturer research (J&J)
Baby feeding is a high-value category. Locate it close to your till point to help shoppers find it easily and to minimise theft. It needs to be easy to get to with a buggy or pushchair too.
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Young families spend 38% more than the average shopper.
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Source: Kantar Worldpanel Data – Based on Average Weekly Usage over a 12w Period
86% of people plan their shop in advance, so they need to know you stock the right range in your store.
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Source: ShopperIQ Advantage Data
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Baby Wipes

Top 5 best sellers

1
product-title image
Huggies

Pure 99% Water 56ct

Baby Wipes
2
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Pampers

Fresh Clean 52ct

Baby Wipes
3
product-title image
Pampers

Sensitive 52ct PMP £1.29

Baby Wipes
4
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Pampers

Harmonie Aqua 48ct PMP £2.50

Baby Wipes
5
product-title image
Huggies

Pure Extra Care 56ct

Baby Wipes
1
product-title image
Huggies

Pure 99% Water 56ct

Baby Wipes
2
product-title image
Pampers

Fresh Clean 52ct

Baby Wipes
3
product-title image
Pampers

Sensitive 52ct PMP £1.29

Baby Wipes
4
product-title image
Pampers

Harmonie Aqua 48ct PMP £2.50

Baby Wipes
5
product-title image
Huggies

Pure Extra Care 56ct

Baby Wipes

Ones to watch

Free from plastic

Huggies Natural Biodegradable Wipes 48ct

96% naturally derived ingredients

Sudocrem Naturals Nappy Cream

Category extension opportunity

DryNites Aged 4-7 Boy Pyjama Pants

New to the range

HiPP Mild Veg Curry Tray 10+ Months

New innovation

Aptamil Stage 2 Follow On Milk Tabs 24ct