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Baby Wipes

Baby Wipes

Parents buy baby products they know they can trust, and the big brands are seen as the experts.
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Source: Proprietary brand manufacturer research (J&J)
78% of retailers think PMPs demonstrate good value for money to shoppers
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Source: Lumina Intelligence CTP 2023
Young families spend 38% more than the average shopper.
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Source: Kantar Worldpanel Data – Based on Average Weekly Usage over a 12w Period
86% of people plan their shop in advance, so they need to know you stock the right range in your store.
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Source: ShopperIQ Advantage Data
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Baby Wipes

Top 5 best sellers

1
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Own Brand

Unbranded Option

Baby Wipes
2
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Pampers

Sensitive 52ct PMP £1.29

Baby Wipes
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3
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Huggies

Pure 99% Water 56ct PMP £1.00

Baby Wipes
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4
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Pampers

Fresh Clean 52ct

Baby Wipes
barcode
5
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WaterWipes

99.9% Water 60ct

Baby Wipes
barcode
1
product-title image
Own Brand

Unbranded Option

Baby Wipes
2
product-title image
Pampers

Sensitive 52ct PMP £1.29

Baby Wipes
barcode
3
product-title image
Huggies

Pure 99% Water 56ct PMP £1.00

Baby Wipes
barcode
4
product-title image
Pampers

Fresh Clean 52ct

Baby Wipes
barcode
5
product-title image
WaterWipes

99.9% Water 60ct

Baby Wipes
barcode

Ones to watch

New for 2024

Pampers Harmonie New Baby Wipes 46ct

Category extension opportunity

Johnsons Bedtime Baby Bath 300ml

Category extension opportunity

Pampers Baby Dry Pants Size 7 16ct

Available in Cash & Carry packaging

HiPP Organic Tomato & Courgette Pasta Tray 12m+

Organic ingredients

HiPP Organic Follow On Milk Stage 2 800g