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Baby Food

Baby Food

Consider HiPP Organic as a range extension, as shoppers are becoming increasingly aware of the products they and their children consume.
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Baby feeding is a high-value category. Locate it close to your till point to help shoppers find it easily and to minimise theft. It needs to be easy to get to with a buggy or pushchair too.
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62% of Baby Care shoppers will go elsewhere if they can't find their usual brand on shelf. This rises to 70% for baby milk.
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Source: MSL Regional Study (via Danone)
Young families spend 38% more than the average shopper.
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Source: Kantar Worldpanel Data – Based on Average Weekly Usage over a 12w Period
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Jar Food

Top 5 best sellers

1
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Heinz

Cheesy Tomato Pasta Stars 4+ Months 200g

Jar Food
2
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HiPP Organic

Veg & Chicken Noodles 7+ Months 190g

Jar Food
3
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Heinz

Spaghetti Bolognese 7+ Months 200g

Jar Food
4
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Heinz

Cheesy Tomato Pasta 4+ Months 120g

Jar Food
5
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Heinz

Cottage Pie 7+ Months 200g

Jar Food
1
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Heinz

Cheesy Tomato Pasta Stars 4+ Months 200g

Jar Food
2
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HiPP Organic

Veg & Chicken Noodles 7+ Months 190g

Jar Food
3
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Heinz

Spaghetti Bolognese 7+ Months 200g

Jar Food
4
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Heinz

Cheesy Tomato Pasta 4+ Months 120g

Jar Food
5
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Heinz

Cottage Pie 7+ Months 200g

Jar Food

Pouch

Top 5 best sellers

1
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Ella's Kitchen

Strawberries & Apples 4+ Months 120g

Pouch
2
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Ella's Kitchen

Chicken Casserole 7+ Months 130g

Pouch
3
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Ella's Kitchen

Apples & Bananas 4+ Months 120g

Pouch
4
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Ella's Kitchen

Apples Carrots & Parsnips 4+ Months 120g

Pouch
5
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Ella's Kitchen

Spaghetti Bolognese 7+ Months 130g

Pouch
1
product-title image
Ella's Kitchen

Strawberries & Apples 4+ Months 120g

Pouch
2
product-title image
Ella's Kitchen

Chicken Casserole 7+ Months 130g

Pouch
3
product-title image
Ella's Kitchen

Apples & Bananas 4+ Months 120g

Pouch
4
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Ella's Kitchen

Apples Carrots & Parsnips 4+ Months 120g

Pouch
5
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Ella's Kitchen

Spaghetti Bolognese 7+ Months 130g

Pouch

Ones to watch

Free from plastic

Huggies Natural Biodegradable Wipes 48ct

96% naturally derived ingredients

Sudocrem Naturals Nappy Cream

Category extension opportunity

DryNites Aged 4-7 Boy Pyjama Pants

New to the range

HiPP Mild Veg Curry Tray 10+ Months

New innovation

Aptamil Stage 2 Follow On Milk Tabs 24ct

Tray Food

Top 5 best sellers

1
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HiPP Organic

Tomato & Mozzarella Spaghetti 12+ Months 230g

Tray Food
2
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HiPP Organic

Spaghetti Bolognese 12+ Months 230g

Tray Food
3
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Heinz

Spaghetti Bolognese 12+ Months 230g

Tray Food
4
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HiPP Organic

Scrumptious Lasagne 12+ Months 230g

Tray Food
5
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Heinz

Sweet Potato Beef Hotpot 12+ Months 230g

Tray Food
1
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HiPP Organic

Tomato & Mozzarella Spaghetti 12+ Months 230g

Tray Food
2
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HiPP Organic

Spaghetti Bolognese 12+ Months 230g

Tray Food
3
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Heinz

Spaghetti Bolognese 12+ Months 230g

Tray Food
4
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HiPP Organic

Scrumptious Lasagne 12+ Months 230g

Tray Food
5
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Heinz

Sweet Potato Beef Hotpot 12+ Months 230g

Tray Food

Baby Cereal

Top 5 best sellers

1
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Cerelac

Honey & Wheat With Milk 1kg

Baby Cereal
2
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Cerelac

Honey & Wheat With Milk 400g

Baby Cereal
3
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Cow & Gate

Creamy Porridge Cereal 125g

Baby Cereal
4
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Cerelac

Mixed Fruits & Wheat 400g

Baby Cereal
5
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Cerelac

Mixed Fruits & Wheat 1kg

Baby Cereal
1
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Cerelac

Honey & Wheat With Milk 1kg

Baby Cereal
2
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Cerelac

Honey & Wheat With Milk 400g

Baby Cereal
3
product-title image
Cow & Gate

Creamy Porridge Cereal 125g

Baby Cereal
4
product-title image
Cerelac

Mixed Fruits & Wheat 400g

Baby Cereal
5
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Cerelac

Mixed Fruits & Wheat 1kg

Baby Cereal