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Baby Food

Baby Food

Young families spend 38% more than the average shopper.
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Source: Kantar Worldpanel Data – Based on Average Weekly Usage over a 12w Period
62% of Baby Care shoppers will go elsewhere if they can't find their usual brand on shelf.
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Source: MSL Regional Study (via Danone)
80% of convenience shoppers describe themselves as 'very value-led'
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Source: Lumina Intelligence CTP 2023
Baby feeding is a high-value category. Locating close to your till point will help shoppers find it, give easier access with a buggy, and will minimise theft.
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Jar Food

Top 5 best sellers

1
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Heinz

Cheesy Tomato Pasta Stars 4+ Months 200g

Jar Food
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2
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Heinz

Creamed Porridge 6+ Months 120g

Jar Food
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3
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Heinz

Sunday Chicken Dinner 7+ Months 200g

Jar Food
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4
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Heinz

Cottage Pie 7+ Months 200g

Jar Food
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5
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Heinz

Cheesy Tomato Pasta 4+ Months 120g

Jar Food
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1
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Heinz

Cheesy Tomato Pasta Stars 4+ Months 200g

Jar Food
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2
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Heinz

Creamed Porridge 6+ Months 120g

Jar Food
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3
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Heinz

Sunday Chicken Dinner 7+ Months 200g

Jar Food
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4
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Heinz

Cottage Pie 7+ Months 200g

Jar Food
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5
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Heinz

Cheesy Tomato Pasta 4+ Months 120g

Jar Food
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Pouch

Top 5 best sellers

1
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Ella's Kitchen

Strawberries & Apples 4+ Months 120g

Pouch
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2
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Ella's Kitchen

Chicken Casserole 7+ Months 130g

Pouch
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3
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Ella's Kitchen

Apples & Bananas 4+ Months 120g

Pouch
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4
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Ella's Kitchen

Apples Carrots & Parsnips 4+ Months 120g

Pouch
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5
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Ella's Kitchen

Spaghetti Bolognese 7+ Months 130g

Pouch
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1
product-title image
Ella's Kitchen

Strawberries & Apples 4+ Months 120g

Pouch
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2
product-title image
Ella's Kitchen

Chicken Casserole 7+ Months 130g

Pouch
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3
product-title image
Ella's Kitchen

Apples & Bananas 4+ Months 120g

Pouch
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4
product-title image
Ella's Kitchen

Apples Carrots & Parsnips 4+ Months 120g

Pouch
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5
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Ella's Kitchen

Spaghetti Bolognese 7+ Months 130g

Pouch
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Ones to watch

New for 2024

Pampers Harmonie New Baby Wipes 46ct

Category extension opportunity

Johnsons Bedtime Baby Bath 300ml

Category extension opportunity

Pampers Baby Dry Pants Size 7 16ct

Available in Cash & Carry packaging

HiPP Organic Tomato & Courgette Pasta Tray 12m+

Organic ingredients

HiPP Organic Follow On Milk Stage 2 800g

Tray Food

Top 5 best sellers

1
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Heinz

Spaghetti Bolognese 12+ Months 230g

Tray Food
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2
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HiPP Organic

Scrumptious Lasagne 12+ Months 230g

Tray Food
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3
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HiPP Organic

Spaghetti Bolognese 12+ Months 230g

Tray Food
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4
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HiPP Organic

Tomato & Mozzarella Spaghetti 12+ Months 230g

Tray Food
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5
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Own Brand

Spaghetti Bolognese 10+ Months 190g

Tray Food
1
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Heinz

Spaghetti Bolognese 12+ Months 230g

Tray Food
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2
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HiPP Organic

Scrumptious Lasagne 12+ Months 230g

Tray Food
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3
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HiPP Organic

Spaghetti Bolognese 12+ Months 230g

Tray Food
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4
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HiPP Organic

Tomato & Mozzarella Spaghetti 12+ Months 230g

Tray Food
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5
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Own Brand

Spaghetti Bolognese 10+ Months 190g

Tray Food

Baby Cereal

Top 5 best sellers

1
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Cerelac

Honey & Wheat With Milk 1kg

Baby Cereal
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2
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Cerelac

Honey & Wheat With Milk 400g

Baby Cereal
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3
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Cerelac

Mixed Fruits & Wheat 400g

Baby Cereal
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4
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Cerelac

Wheat With Milk 1kg

Baby Cereal
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5
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Cow & Gate

Creamy Porridge Cereal 125g

Baby Cereal
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1
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Cerelac

Honey & Wheat With Milk 1kg

Baby Cereal
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2
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Cerelac

Honey & Wheat With Milk 400g

Baby Cereal
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3
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Cerelac

Mixed Fruits & Wheat 400g

Baby Cereal
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4
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Cerelac

Wheat With Milk 1kg

Baby Cereal
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5
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Cow & Gate

Creamy Porridge Cereal 125g

Baby Cereal
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