Market Overview

Brands drive growth

Shoppers trust the leading household, pet, health, beauty and baby care brands because they see them as the experts. 

It may sound counterintuitive, but many shoppers are drawn to brands more strongly when finances are tight. That’s because they want to buy products that they can trust to do the job properly first time, every time, rather than taking a risk on a product that might not work so well. Brand loyalty is especially high in particularly emotive categories, such as baby milk and children’s medicines where the child’s health is the highest priority.

Here you can see the value of the leading brands in the market: