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Laundry Detergents

Laundry Detergents

Washing at lower temperatures helps save energy. Capsules and liquids work from 30 degrees and gels work on a cold wash. Capsules are the fastest-growing format, followed by gels.
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Many shoppers are looking for laundry products that will help their clothes last longer, and trust the leading brands to do so.
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Merchandise by blocking together by format and then by brand. Format is the first stage of the customer’s buying decision, so this will help them find what they want more easily.
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65% of consumers say they like price marked packs.
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Source: TWC Trends PMP study, published October 2022
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Capsules

Top 10 best sellers

1
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Daz

Whites & Colours 12w PMP £3.29

Capsules
2
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Ariel

All-In-1 Original 12w PMP £4.79

Capsules
3
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Bold

Lavender & Camomile 12w PMP £4.79

Capsules
4
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Fairy

Non-Bio 12w PMP £4.79

Capsules
5
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Surf

Tropical Lily 18w PMP £4.49

Capsules
6
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Persil

3-in-1 Non-Bio 15w PMP £4.95

Capsules
7
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Persil

3-in-1 Bio 15w PMP £4.95

Capsules
8
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Ariel

All-In-1 Original 13w

Capsules
9
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Fairy

Non-Bio 13w

Capsules
10
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Ariel

All-In-1 Original 18w

Capsules
1
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Daz

Whites & Colours 12w PMP £3.29

Capsules
2
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Ariel

All-In-1 Original 12w PMP £4.79

Capsules
3
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Bold

Lavender & Camomile 12w PMP £4.79

Capsules
4
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Fairy

Non-Bio 12w PMP £4.79

Capsules
5
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Surf

Tropical Lily 18w PMP £4.49

Capsules
6
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Persil

3-in-1 Non-Bio 15w PMP £4.95

Capsules
7
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Persil

3-in-1 Bio 15w PMP £4.95

Capsules
8
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Ariel

All-In-1 Original 13w

Capsules
9
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Fairy

Non-Bio 13w

Capsules
10
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Ariel

All-In-1 Original 18w

Capsules

Liquid

Top 10 best sellers

1
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Surf

Tropical Lily 486ml 18w PMP £3.29

Liquid
2
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Daz

Whites & Colours 700ml 20w PMP £3.79

Liquid
3
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Persil

Non-Bio 648ml 24w PMP £4.29

Liquid
4
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Surf

Tropical Lily 648ml 24w

Liquid
5
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Persil

Bio 648ml 24w PMP £4.29

Liquid
6
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Daz

Whites & Colours 1.645L 47w

Liquid
7
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Surf

5 Herbal Extracts 648ml 24w

Liquid
8
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Surf

Tropical Lily 1.188L 44w

Liquid
9
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Persil

Non-Bio 1.026L 38w

Liquid
10
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Ecover

Non-Bio Concentrated 1.5L 42w

Liquid
1
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Surf

Tropical Lily 486ml 18w PMP £3.29

Liquid
2
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Daz

Whites & Colours 700ml 20w PMP £3.79

Liquid
3
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Persil

Non-Bio 648ml 24w PMP £4.29

Liquid
4
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Surf

Tropical Lily 648ml 24w

Liquid
5
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Persil

Bio 648ml 24w PMP £4.29

Liquid
6
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Daz

Whites & Colours 1.645L 47w

Liquid
7
product-title image
Surf

5 Herbal Extracts 648ml 24w

Liquid
8
product-title image
Surf

Tropical Lily 1.188L 44w

Liquid
9
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Persil

Non-Bio 1.026L 38w

Liquid
10
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Ecover

Non-Bio Concentrated 1.5L 42w

Liquid

Ones to watch

New eco-packaging

Persil 3 in 1 Bio Capsules 32ct

New for Wholesale & Independents

Daz All In 1 Pods 19ct

Eco friendly

Dr.Beckmann Magic Leaves Bio Laundry Sheets

Drive a Spring Awakening regime

Bold Spring Awakening Gel 24w

Range extension opportunity

Calgon Power Gel Water Softener

Gel

Top 5 best sellers

1
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Fairy

Non-Bio 840ml 24w

Gel
2
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Ariel

Original 840ml 24w

Gel
3
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Bold

Lavender & Camomile 840ml 24w

Gel
4
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Bold

Spring Awakening 840ml 24w

Gel
5
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Ariel

Colour 840ml 24w

Gel
1
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Fairy

Non-Bio 840ml 24w

Gel
2
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Ariel

Original 840ml 24w

Gel
3
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Bold

Lavender & Camomile 840ml 24w

Gel
4
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Bold

Spring Awakening 840ml 24w

Gel
5
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Ariel

Colour 840ml 24w

Gel

Powder

Top 5 best sellers

1
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Daz

Whites & Colours 650g 10w PMP £2.99

Powder
2
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Surf

Tropical Lily 500g 10w PMP £2.99

Powder
3
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Surf

Tropical Lily 2.25kg 45w

Powder
4
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Bold

Lavender & Camomile 650g 10w PMP £3.49

Powder
5
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Fairy

Non-Bio 650g 10w PMP £3.99

Powder
1
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Daz

Whites & Colours 650g 10w PMP £2.99

Powder
2
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Surf

Tropical Lily 500g 10w PMP £2.99

Powder
3
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Surf

Tropical Lily 2.25kg 45w

Powder
4
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Bold

Lavender & Camomile 650g 10w PMP £3.49

Powder
5
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Fairy

Non-Bio 650g 10w PMP £3.99

Powder

Laundry Additives

Top 10 best sellers

1
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Vanish

Gold Oxi Advance Pink 470g PMP £4.79

Laundry Additives
2
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Vanish

Gold Oxi Advance White 470g PMP £4.79

Laundry Additives
3
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Vanish

Oxi Action Spray 500ml PMP £4.79

Laundry Additives
4
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Dettol

Fresh Cotton Antibac 1L PMP £3.00

Laundry Additives
5
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Ace

Stain Remover Liquid 1L

Laundry Additives
6
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Vanish

Oxi Action Stain Remover Powder 470g

Laundry Additives
7
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Dr.Beckmann

Glo-White Sachets 3ct PMP £1.00

Laundry Additives
8
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Dylon

Colour Catcher Laundry Sheets 8ct

Laundry Additives
9
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Ace

Ultra for Whites Laundry Bleach 1L

Laundry Additives
10
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Vanish

Stain Bar 75g

Laundry Additives
1
product-title image
Vanish

Gold Oxi Advance Pink 470g PMP £4.79

Laundry Additives
2
product-title image
Vanish

Gold Oxi Advance White 470g PMP £4.79

Laundry Additives
3
product-title image
Vanish

Oxi Action Spray 500ml PMP £4.79

Laundry Additives
4
product-title image
Dettol

Fresh Cotton Antibac 1L PMP £3.00

Laundry Additives
5
product-title image
Ace

Stain Remover Liquid 1L

Laundry Additives
6
product-title image
Vanish

Oxi Action Stain Remover Powder 470g

Laundry Additives
7
product-title image
Dr.Beckmann

Glo-White Sachets 3ct PMP £1.00

Laundry Additives
8
product-title image
Dylon

Colour Catcher Laundry Sheets 8ct

Laundry Additives
9
product-title image
Ace

Ultra for Whites Laundry Bleach 1L

Laundry Additives
10
product-title image
Vanish

Stain Bar 75g

Laundry Additives