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Laundry Detergents

Laundry Detergents

Washing at lower temperatures helps save energy. Capsules and liquids work well at 30 degrees and gels work on a cold wash.
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Many shoppers are looking for laundry products that will help their clothes last longer, and they trust the products from leading brands to do so.
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Grouping laundry products together by format, and then by brand, will help shoppers find what they want more easily.
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65% of consumers say they like price marked packs.
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Source: TWC Trends PMP study, published October 2022
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Capsules

Top 10 best sellers

1
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Daz

Whites & Colours 12w PMP £3.29

Capsules
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2
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Surf

Tropical Lily 18w PMP £4.49

Capsules
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3
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Ariel

All-In-1 Original 12w PMP £4.79

Capsules
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4
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Persil

3-in-1 Non-Bio 15w PMP £4.95

Capsules
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5
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Bold

Lavender & Camomile 12w PMP £4.79

Capsules
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6
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Fairy

Non-Bio 12w PMP £4.79

Capsules
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7
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Persil

3-in-1 Bio 15w PMP £4.95

Capsules
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8
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Ariel

All-In-1 Original 13w

Capsules
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9
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Fairy

Non-Bio 13w

Capsules
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10
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Surf

Tropical Lily 27w

Capsules
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1
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Daz

Whites & Colours 12w PMP £3.29

Capsules
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2
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Surf

Tropical Lily 18w PMP £4.49

Capsules
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3
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Ariel

All-In-1 Original 12w PMP £4.79

Capsules
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4
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Persil

3-in-1 Non-Bio 15w PMP £4.95

Capsules
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5
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Bold

Lavender & Camomile 12w PMP £4.79

Capsules
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6
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Fairy

Non-Bio 12w PMP £4.79

Capsules
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7
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Persil

3-in-1 Bio 15w PMP £4.95

Capsules
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8
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Ariel

All-In-1 Original 13w

Capsules
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9
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Fairy

Non-Bio 13w

Capsules
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10
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Surf

Tropical Lily 27w

Capsules
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Liquid

Top 10 best sellers

1
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Surf

Tropical Lily 486ml 18w PMP £3.29

Liquid
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2
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Persil

Non-Bio 648ml 24w PMP £4.29

Liquid
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3
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Daz

Whites & Colours 700ml 20w PMP £3.79

Liquid
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4
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Persil

Bio 648ml 24w PMP £4.29

Liquid
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5
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Surf

Tropical Lily 648ml 24w

Liquid
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6
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Ecover

Zero Non-Bio 1.5L 42w

Liquid
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7
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Persil

Colour 648ml 24w

Liquid
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8
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Surf

5 Herbal Extracts 648ml 24w

Liquid
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9
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Own Brand

Non-Bio

Liquid
10
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Ecover

Non-Bio Concentrated 1.5L 42w

Liquid
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1
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Surf

Tropical Lily 486ml 18w PMP £3.29

Liquid
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2
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Persil

Non-Bio 648ml 24w PMP £4.29

Liquid
barcode
3
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Daz

Whites & Colours 700ml 20w PMP £3.79

Liquid
barcode
4
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Persil

Bio 648ml 24w PMP £4.29

Liquid
barcode
5
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Surf

Tropical Lily 648ml 24w

Liquid
barcode
6
product-title image
Ecover

Zero Non-Bio 1.5L 42w

Liquid
barcode
7
product-title image
Persil

Colour 648ml 24w

Liquid
barcode
8
product-title image
Surf

5 Herbal Extracts 648ml 24w

Liquid
barcode
9
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Own Brand

Non-Bio

Liquid
10
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Ecover

Non-Bio Concentrated 1.5L 42w

Liquid
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Ones to watch

Range extension opportunity

Calgon 4in1 Power Tabs 8ct

New for 2024

Daz Whites & Colours Gel 25w

New scent from Bold

Bold Northern Solstice Laundry Pods

New for 2024

Persil Wonder Wash Ultra Care 31w

New to the category

INEOS Next Gen Non-Bio Laundry Liquid 1L

Gel

Top 5 best sellers

1
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Fairy

Non-Bio 840ml 24w

Gel
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2
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Ariel

Original 840ml 24w

Gel
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3
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Bold

Lavender & Camomile 840ml 24w

Gel
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4
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Ariel

Colour 840ml 24w

Gel
barcode
5
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Own Brand

Non-Bio 18w

Gel
1
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Fairy

Non-Bio 840ml 24w

Gel
barcode
2
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Ariel

Original 840ml 24w

Gel
barcode
3
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Bold

Lavender & Camomile 840ml 24w

Gel
barcode
4
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Ariel

Colour 840ml 24w

Gel
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5
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Own Brand

Non-Bio 18w

Gel

Powder

Top 5 best sellers

1
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Daz

Whites & Colours 600g 10w PMP £2.99

Powder
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2
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Surf

Tropical Lily 500g 10w PMP £2.99

Powder
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3
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Persil

Non-Bio 500g 10w PMP £2.99

Powder
barcode
4
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Fairy

Non-Bio 600g 10w PMP £3.99

Powder
barcode
5
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Bold

Lavender & Camomile 600g 10w PMP £3.49

Powder
barcode
1
product-title image
Daz

Whites & Colours 600g 10w PMP £2.99

Powder
barcode
2
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Surf

Tropical Lily 500g 10w PMP £2.99

Powder
barcode
3
product-title image
Persil

Non-Bio 500g 10w PMP £2.99

Powder
barcode
4
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Fairy

Non-Bio 600g 10w PMP £3.99

Powder
barcode
5
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Bold

Lavender & Camomile 600g 10w PMP £3.49

Powder
barcode

Laundry Additives

Top 10 best sellers

1
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Vanish

Gold Oxi Advance Pink 470g PMP £5.49

Laundry Additives
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2
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Vanish

Gold Oxi Advance White 470g PMP £5.49

Laundry Additives
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3
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Vanish

Oxi Action Spray 500ml PMP £4.79

Laundry Additives
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4
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Dettol

Fresh Cotton Antibac 1L PMP £3.00

Laundry Additives
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5
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Ace

Stain Remover Liquid 1L

Laundry Additives
barcode
6
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Vanish

Oxi Action Stain Remover Powder 470g

Laundry Additives
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7
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Dylon

Colour Catcher Laundry Sheets 8ct

Laundry Additives
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8
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Vanish

Stain Bar 75g

Laundry Additives
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9
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Ace

Ultra for Whites Laundry Bleach 1L

Laundry Additives
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10
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Dylon

Colour Catcher Laundry Sheets 24ct

Laundry Additives
barcode
1
product-title image
Vanish

Gold Oxi Advance Pink 470g PMP £5.49

Laundry Additives
barcode
2
product-title image
Vanish

Gold Oxi Advance White 470g PMP £5.49

Laundry Additives
barcode
3
product-title image
Vanish

Oxi Action Spray 500ml PMP £4.79

Laundry Additives
barcode
4
product-title image
Dettol

Fresh Cotton Antibac 1L PMP £3.00

Laundry Additives
barcode
5
product-title image
Ace

Stain Remover Liquid 1L

Laundry Additives
barcode
6
product-title image
Vanish

Oxi Action Stain Remover Powder 470g

Laundry Additives
barcode
7
product-title image
Dylon

Colour Catcher Laundry Sheets 8ct

Laundry Additives
barcode
8
product-title image
Vanish

Stain Bar 75g

Laundry Additives
barcode
9
product-title image
Ace

Ultra for Whites Laundry Bleach 1L

Laundry Additives
barcode
10
product-title image
Dylon

Colour Catcher Laundry Sheets 24ct

Laundry Additives
barcode