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Laundry Detergents

Laundry Detergents

Washing at lower temperatures helps save energy. Capsules and liquids work well at 30 degrees and gels work on a cold wash.
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Many shoppers are looking for laundry products that will help their clothes last longer, and they trust the products from leading brands to do so.
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Grouping laundry products together by format, and then by brand, will help shoppers find what they want more easily.
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65% of consumers say they like price marked packs.
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Source: TWC Trends PMP study, published October 2022
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Capsules

Top 10 best sellers

1
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Daz

Whites & Colours 12w PMP £3.29

Capsules
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2
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Surf

Tropical Lily 18w PMP £4.49

Capsules
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3
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Ariel

All-In-1 Original 12w PMP £4.79

Capsules
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4
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Persil

3-in-1 Non-Bio 15w PMP £4.95

Capsules
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5
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Bold

Lavender & Camomile 12w PMP £4.79

Capsules
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6
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Fairy

Non-Bio 12w PMP £4.79

Capsules
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7
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Persil

3-in-1 Bio 15w PMP £4.95

Capsules
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8
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Ariel

All-In-1 Original 13w

Capsules
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9
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Fairy

Non-Bio 13w

Capsules
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10
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Surf

Tropical Lily 27w

Capsules
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1
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Daz

Whites & Colours 12w PMP £3.29

Capsules
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2
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Surf

Tropical Lily 18w PMP £4.49

Capsules
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3
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Ariel

All-In-1 Original 12w PMP £4.79

Capsules
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4
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Persil

3-in-1 Non-Bio 15w PMP £4.95

Capsules
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5
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Bold

Lavender & Camomile 12w PMP £4.79

Capsules
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6
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Fairy

Non-Bio 12w PMP £4.79

Capsules
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7
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Persil

3-in-1 Bio 15w PMP £4.95

Capsules
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8
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Ariel

All-In-1 Original 13w

Capsules
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9
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Fairy

Non-Bio 13w

Capsules
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10
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Surf

Tropical Lily 27w

Capsules
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Liquid

Top 10 best sellers

1
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Surf

Tropical Lily 486ml 18w PMP £3.29

Liquid
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2
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Persil

Non-Bio 648ml 24w PMP £4.29

Liquid
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3
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Daz

Whites & Colours 700ml 20w PMP £3.79

Liquid
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4
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Persil

Bio 648ml 24w PMP £4.29

Liquid
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5
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Surf

Tropical Lily 648ml 24w

Liquid
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6
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Ecover

Zero Non-Bio 1.5L 42w

Liquid
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7
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Persil

Colour 648ml 24w

Liquid
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8
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Surf

5 Herbal Extracts 648ml 24w

Liquid
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9
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Own Brand

Non-Bio

Liquid
10
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Ecover

Non-Bio Concentrated 1.5L 42w

Liquid
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1
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Surf

Tropical Lily 486ml 18w PMP £3.29

Liquid
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2
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Persil

Non-Bio 648ml 24w PMP £4.29

Liquid
barcode
3
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Daz

Whites & Colours 700ml 20w PMP £3.79

Liquid
barcode
4
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Persil

Bio 648ml 24w PMP £4.29

Liquid
barcode
5
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Surf

Tropical Lily 648ml 24w

Liquid
barcode
6
product-title image
Ecover

Zero Non-Bio 1.5L 42w

Liquid
barcode
7
product-title image
Persil

Colour 648ml 24w

Liquid
barcode
8
product-title image
Surf

5 Herbal Extracts 648ml 24w

Liquid
barcode
9
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Own Brand

Non-Bio

Liquid
10
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Ecover

Non-Bio Concentrated 1.5L 42w

Liquid
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Ones to watch

Range extension opportunity

Calgon 4in1 Power Tabs 8ct

New for 2024

Daz Whites & Colours Gel 25w

New scent from Bold

Bold Northern Solstice Laundry Pods

Performs well in the Total Market

Surf Passion Bloom Laundry Liquid 648ml

New to the category

INEOS Next Gen Non-Bio Laundry Liquid 1L

Gel

Top 5 best sellers

1
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Fairy

Non-Bio 840ml 24w

Gel
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2
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Ariel

Original 840ml 24w

Gel
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3
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Bold

Lavender & Camomile 840ml 24w

Gel
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4
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Ariel

Colour 840ml 24w

Gel
barcode
5
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Own Brand

Non-Bio 18w

Gel
1
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Fairy

Non-Bio 840ml 24w

Gel
barcode
2
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Ariel

Original 840ml 24w

Gel
barcode
3
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Bold

Lavender & Camomile 840ml 24w

Gel
barcode
4
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Ariel

Colour 840ml 24w

Gel
barcode
5
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Own Brand

Non-Bio 18w

Gel

Powder

Top 5 best sellers

1
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Daz

Whites & Colours 600g 10w PMP £2.99

Powder
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2
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Surf

Tropical Lily 500g 10w PMP £2.99

Powder
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3
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Persil

Non-Bio 500g 10w PMP £2.99

Powder
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4
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Fairy

Non-Bio 600g 10w PMP £3.99

Powder
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5
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Bold

Lavender & Camomile 600g 10w PMP £3.49

Powder
barcode
1
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Daz

Whites & Colours 600g 10w PMP £2.99

Powder
barcode
2
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Surf

Tropical Lily 500g 10w PMP £2.99

Powder
barcode
3
product-title image
Persil

Non-Bio 500g 10w PMP £2.99

Powder
barcode
4
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Fairy

Non-Bio 600g 10w PMP £3.99

Powder
barcode
5
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Bold

Lavender & Camomile 600g 10w PMP £3.49

Powder
barcode

Laundry Additives

Top 10 best sellers

1
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Vanish

Gold Oxi Advance Pink 470g PMP £5.49

Laundry Additives
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2
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Vanish

Gold Oxi Advance White 470g PMP £5.49

Laundry Additives
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3
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Vanish

Oxi Action Spray 500ml PMP £4.79

Laundry Additives
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4
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Dettol

Fresh Cotton Antibac 1L PMP £3.00

Laundry Additives
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5
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Ace

Stain Remover Liquid 1L

Laundry Additives
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6
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Vanish

Oxi Action Stain Remover Powder 470g

Laundry Additives
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7
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Dylon

Colour Catcher Laundry Sheets 8ct

Laundry Additives
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8
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Vanish

Stain Bar 75g

Laundry Additives
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9
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Ace

Ultra for Whites Laundry Bleach 1L

Laundry Additives
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10
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Dylon

Colour Catcher Laundry Sheets 24ct

Laundry Additives
barcode
1
product-title image
Vanish

Gold Oxi Advance Pink 470g PMP £5.49

Laundry Additives
barcode
2
product-title image
Vanish

Gold Oxi Advance White 470g PMP £5.49

Laundry Additives
barcode
3
product-title image
Vanish

Oxi Action Spray 500ml PMP £4.79

Laundry Additives
barcode
4
product-title image
Dettol

Fresh Cotton Antibac 1L PMP £3.00

Laundry Additives
barcode
5
product-title image
Ace

Stain Remover Liquid 1L

Laundry Additives
barcode
6
product-title image
Vanish

Oxi Action Stain Remover Powder 470g

Laundry Additives
barcode
7
product-title image
Dylon

Colour Catcher Laundry Sheets 8ct

Laundry Additives
barcode
8
product-title image
Vanish

Stain Bar 75g

Laundry Additives
barcode
9
product-title image
Ace

Ultra for Whites Laundry Bleach 1L

Laundry Additives
barcode
10
product-title image
Dylon

Colour Catcher Laundry Sheets 24ct

Laundry Additives
barcode