Nappies

Nappies

Parents buy baby products they know they can trust, and the big brands are seen as the experts.
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Source: Proprietary brand manufacturer research (J&J)
78% of retailers think PMPs demonstrate good value for money to shoppers
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Source: Lumina Intelligence CTP 2023
Young families spend 38% more than the average shopper.
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Source: Kantar Worldpanel Data – Based on Average Weekly Usage over a 12w Period
86% of people plan their shop in advance, so they need to know you stock the right range in your store.
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Source: ShopperIQ Advantage Data
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Taped Nappies

Top 5 best sellers

1
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Pampers

Baby Dry Size 6 19ct PMP £6.49

Taped Nappies
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2
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Pampers

Baby Dry Size 5 23ct PMP £6.49

Taped Nappies
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3
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Pampers

Baby Dry Size 4 25ct PMP £6.49

Taped Nappies
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4
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Pampers

Baby Dry Size 3 30ct PMP £6.49

Taped Nappies
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5
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Own Brand

Unbranded Size 5 or 6

Taped Nappies
1
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Pampers

Baby Dry Size 6 19ct PMP £6.49

Taped Nappies
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2
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Pampers

Baby Dry Size 5 23ct PMP £6.49

Taped Nappies
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3
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Pampers

Baby Dry Size 4 25ct PMP £6.49

Taped Nappies
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4
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Pampers

Baby Dry Size 3 30ct PMP £6.49

Taped Nappies
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5
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Own Brand

Unbranded Size 5 or 6

Taped Nappies

Nappy Pants

Top 5 best sellers

1
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Pampers

Baby Dry Size 6 19ct PMP £6.49

Nappy Pants
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2
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Pampers

Baby Dry Size 5 21ct PMP £6.49

Nappy Pants
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3
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Pampers

Baby Dry Size 4 23ct

Nappy Pants
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4
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Pampers

Baby Dry Size 5 33ct

Nappy Pants
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5
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Huggies

Day-Time Training Pants 20ct

Nappy Pants
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1
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Pampers

Baby Dry Size 6 19ct PMP £6.49

Nappy Pants
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2
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Pampers

Baby Dry Size 5 21ct PMP £6.49

Nappy Pants
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3
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Pampers

Baby Dry Size 4 23ct

Nappy Pants
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4
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Pampers

Baby Dry Size 5 33ct

Nappy Pants
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5
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Huggies

Day-Time Training Pants 20ct

Nappy Pants
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Swimming Pants

Top 5 best sellers

1
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Huggies

Little Swimmers Multi Pack CDU

Swimming Pants
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2
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Huggies

Little Swimmers Size 5-6 11ct

Swimming Pants
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3
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Pampers

Splashers Size 5 10ct

Swimming Pants
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4
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Huggies

Little Swimmers Size 3-4 12ct

Swimming Pants
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5
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Pampers

Splashers Size 3 12ct

Swimming Pants
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1
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Huggies

Little Swimmers Multi Pack CDU

Swimming Pants
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2
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Huggies

Little Swimmers Size 5-6 11ct

Swimming Pants
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3
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Pampers

Splashers Size 5 10ct

Swimming Pants
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4
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Huggies

Little Swimmers Size 3-4 12ct

Swimming Pants
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5
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Pampers

Splashers Size 3 12ct

Swimming Pants
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Ones to watch

New for 2024

Pampers Harmonie New Baby Wipes 46ct

Category extension opportunity

Johnsons Bedtime Baby Bath 300ml

Category extension opportunity

Pampers Baby Dry Pants Size 7 16ct

Available in Cash & Carry packaging

HiPP Organic Tomato & Courgette Pasta Tray 12m+

Organic ingredients

HiPP Organic Follow On Milk Stage 2 800g