If you’re short on space in store, these are the top 10 most important Healthcare & Medicines products you must stock.
Infant 2m+ Oral Suspension 100ml
Children's Medicines
Unbranded Paracetamol / Ibuprofen
Oral Adult Pain Relief
Max Cold & Flu Lemon Sachets 10ct
Cold & Flu
SixPlus 6yrs+ Oral Suspension 80ml
Children's Medicines
Express Liquid Ibuprofen Capsules 200mg 10ct
Oral Adult Pain Relief
Peppermint Chewable Tablets 24ct
Heartburn
Max Cold & Flu Capsules 16ct
Cold & Flu
Honey & Lemon Lozenges 16ct
Sore Throat
Allergy Tablets 7ct
Allergy
Instants Tablets 2mg 6ct
Digestion
Infant 2m+ Oral Suspension 100ml
Children's Medicines
Unbranded Paracetamol / Ibuprofen
Oral Adult Pain Relief
Max Cold & Flu Lemon Sachets 10ct
Cold & Flu
SixPlus 6yrs+ Oral Suspension 80ml
Children's Medicines
Express Liquid Ibuprofen Capsules 200mg 10ct
Oral Adult Pain Relief
Peppermint Chewable Tablets 24ct
Heartburn
Max Cold & Flu Capsules 16ct
Cold & Flu
Honey & Lemon Lozenges 16ct
Sore Throat
Allergy Tablets 7ct
Allergy
Instants Tablets 2mg 6ct
Digestion
Despite the prevalence of retailer own label ibuprofen and paracetamol, Nurofen is the biggest adult pain brand in the Independents channel. Stock both branded and unbranded options in this category.
The market-leading brands are seen as the experts and this inspires confidence and trust, so brand loyalty is high.
Stock both paracetamol-based and ibuprofen-based kids medicines as both can be used to treat illnesses. Calpol & Nurofen For Children are the key must-stock brands.
Shoppers on a distress mission spend approximately 1.75 times more than average1. Distress purchases are common across the medicines category, with 47% of winter medicines shoppers buying on a distress mission2.
Sources:
1: Kantar Worldpanel HBB Missions 52we April 2017
2: Kantar Shopper Mission 52we April 2020
It is important to stock a full medicines range all year round. Consider alternating the focus of your fixture during seasonal peaks, with allergy remedies in spring/summer and cold & flu remedies in autumn/winter.
Stock remedies for indigestion and heartburn (Rennie/Gaviscon) and diarrhoea relief (Imodium). Imodium has a huge 98% share of the diarrhoea relief market in the Independents channel1.
Source: Nielsen – OTC Medicines – Impulse – Value Sales – MAT: 30.09.2023
| Galpharm Ibuprofen 200mg Coated Tablets 16ct | 5017353502469 |
| Galpharm Paracetamol 500mg Tablets 16ct | 5017353504760 |
| Nurofen 200mg Ibuprofen Tablets 12ct | 5000167056518 |
| Nurofen Express 200mg Ibuprofen Pain Liquid Capsules 10ct | 5000158100701 |
| Panadol Advanced 500mg Tablets 16ct | 5000347029462 |
| Panadol Extra Advance 500mg Paracetamol + 65mg Caffeine 14ct | 5000347045219 |
| Anadin Extra Aspirin Paracetamol & Caffeine Caplets 16ct | 5000309007668 |
| Pro Plus Caffeine Tablets 24ct | 5010605276866 |
| Calpol Sugar Free Infant Suspension Sachets 2+ Months 12ct | 5010123719982 |
| Calpol Sugar Free Infant Suspension Paracetamol 2+ Months 100ml | 5010123722708 |
| Calpol SixPlus Sugar Free Suspension Paracetamol 6+ Years 80ml | 3574660435221 |
| Nurofen for Children Ibuprofen 3 months to 9 years 100ml | 5000158100589 |
| Bonjela Soothing Teething Gel 15g | 5011417569610 |
| Lemsip Max Cold & Flu Lemon Sachets 5ct | 5000158063945 |
| Lemsip Max Cold & Flu Capsules 16ct | 5000158064089 |
| Benylin Chesty Coughs Non-Drowsy 150ml | 5010123727703 |
| Covonia Dry & Tickly Cough Syrup 150ml | 5011309013719 |
| Strepsils Honey & Lemon Lozenges 16ct | 5000158100510 |
| Strepsils Extra Triple Action Blackcurrant Lozenges 24ct | 5000158106185 |
| Sudafed Congestion & Headache Relief Max Strength Capsules 16ct | 3574661162232 |
| Sudafed Blocked Nose Spray 15ml | 3574660534887 |
| Vicks VapoRub Jar 50g | 5011321365353 |
| Piriteze Allergy Tablets 7ct | 5000347083679 |
| Benadryl Allergy Relief Capsules 12ct | 5010123722463 |
| Optrex Refreshing Eye Drops For Tired Eyes 10ml | 50007592 |
| Rennie Peppermint Chewable Tablets 24ct | 5010605295256 |
| Rennie Spearmint Chewable Tablets 24ct | 5010605295164 |
| Gaviscon Double Action Mint 150ml | 5000158065888 |
| Gaviscon Double Action Mint Tablets 12ct | 5000158071377 |
| Imodium Instants Dissolvable Diarrhoea Relief Tablets 6ct | 5027097407319 |
| Elastoplast Water Resistant Plasters 10ct | 4005800042775 |
| Savlon Antiseptic Cream 30g | 5010518000022 |
| TCP Antiseptic Liquid 100ml | 5012616170201 |
| Clearblue Rapid Detection Pregnancy Test Kit 1ct | 4084500477520 |
| Durex Extra Safe Condoms 6ct | 5052197025958 |
| Durex Thin Feel Condoms 6ct | 5052197025989 |
| Nicorette Cools 2mg Lozenge Nicotine Icy Mint 20 Lozenges | 3574660698169 |
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