Healthcare & Medicines

Healthcare & Medicines

The medicines category generally has low price sensitivity, as shoppers need something to fix their discomfort as soon as possible.
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Displaying medicines on the shop floor will help grow your sales. If you must stock them behind the counter, display the price clearly so the shopper doesn’t have to ask.
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Distress medicine purchases are common, and shoppers on distress missions spend 1.75x more than average.
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Source: Kantar Worldpanel 2020
7/10 shoppers pre-plan their medicines purchase, so it is important to have a full range to attract shoppers into store.
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Source: Kantar Worldpanel, Missions Survey
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Oral Adult Pain Relief

Top 5 best sellers

1
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Galpharm

Ibuprofen Caplets 200mg 16ct

Oral Adult Pain Relief
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2
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Galpharm

Paracetamol Tablets 500mg 12ct

Oral Adult Pain Relief
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3
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Galpharm

Paracetamol Caplets 500mg 16ct

Oral Adult Pain Relief
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4
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Nurofen

Express Liquid Ibuprofen Capsules 200mg 10ct

Oral Adult Pain Relief
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5
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Anadin

Extra Aspirin, Paracetamol & Caffeine Tablets 16ct

Oral Adult Pain Relief
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1
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Galpharm

Ibuprofen Caplets 200mg 16ct

Oral Adult Pain Relief
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2
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Galpharm

Paracetamol Tablets 500mg 12ct

Oral Adult Pain Relief
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3
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Galpharm

Paracetamol Caplets 500mg 16ct

Oral Adult Pain Relief
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4
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Nurofen

Express Liquid Ibuprofen Capsules 200mg 10ct

Oral Adult Pain Relief
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5
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Anadin

Extra Aspirin, Paracetamol & Caffeine Tablets 16ct

Oral Adult Pain Relief
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Topical Adult Pain Relief

Top 5 best sellers

1
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Deep Heat

Effective Relief Heat Rub 35g

Topical Adult Pain Relief
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2
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Deep Heat

Pain Relief Spray 150ml

Topical Adult Pain Relief
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3
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Voltarol

Pain-Eze Emulgel 30g

Topical Adult Pain Relief
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4
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Voltarol

Joint Pain Relief Gel 30g

Topical Adult Pain Relief
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5
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Deep Freeze

Pain Relief Cold Spray 150ml

Topical Adult Pain Relief
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1
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Deep Heat

Effective Relief Heat Rub 35g

Topical Adult Pain Relief
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2
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Deep Heat

Pain Relief Spray 150ml

Topical Adult Pain Relief
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3
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Voltarol

Pain-Eze Emulgel 30g

Topical Adult Pain Relief
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4
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Voltarol

Joint Pain Relief Gel 30g

Topical Adult Pain Relief
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5
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Deep Freeze

Pain Relief Cold Spray 150ml

Topical Adult Pain Relief
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Children's Medicines

Top 10 best sellers

1
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Calpol

Infant 2m+ Oral Suspension 100ml

Children's Medicines
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2
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Calpol

SixPlus 6yrs+ Oral Suspension 80ml

Children's Medicines
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3
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Nurofen for Children

Strawberry 3m+ Fever & Pain 100ml

Children's Medicines
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4
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Calprofen

Ibuprofen 3m+ Oral Suspension 100ml

Children's Medicines
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5
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Calpol

Infant 2m+ Suspension Sachets 12ct

Children's Medicines
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6
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Calpol

SixPlus 6yrs+ Suspension Sachets 12ct

Children's Medicines
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7
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Benylin

Children’s 1yr+ Cough Syrup 125ml

Children's Medicines
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8
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Benylin

Infant’s 3m+ Cough Syrup 125ml

Children's Medicines
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9
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Galpharm

Six Plus 6yrs+ Oral Suspension 80ml

Children's Medicines
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10
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Calpol

SixPlus 6yrs+ Fastmelts Tablets 12ct

Children's Medicines
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1
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Calpol

Infant 2m+ Oral Suspension 100ml

Children's Medicines
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2
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Calpol

SixPlus 6yrs+ Oral Suspension 80ml

Children's Medicines
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3
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Nurofen for Children

Strawberry 3m+ Fever & Pain 100ml

Children's Medicines
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4
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Calprofen

Ibuprofen 3m+ Oral Suspension 100ml

Children's Medicines
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5
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Calpol

Infant 2m+ Suspension Sachets 12ct

Children's Medicines
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6
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Calpol

SixPlus 6yrs+ Suspension Sachets 12ct

Children's Medicines
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7
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Benylin

Children’s 1yr+ Cough Syrup 125ml

Children's Medicines
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8
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Benylin

Infant’s 3m+ Cough Syrup 125ml

Children's Medicines
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9
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Galpharm

Six Plus 6yrs+ Oral Suspension 80ml

Children's Medicines
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10
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Calpol

SixPlus 6yrs+ Fastmelts Tablets 12ct

Children's Medicines
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Cold & Flu

Top 5 best sellers

1
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Lemsip

Max Cold & Flu Lemon Sachets 10ct

Cold & Flu
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2
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Lemsip

Max Cold & Flu Capsules 16ct

Cold & Flu
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3
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Lemsip

Max Day & Night Capsules 16ct

Cold & Flu
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4
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Nurofen

Cold & Flu Relief Tablets 8ct

Cold & Flu
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5
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Lemsip

Max Cold & Flu Capsules 8ct

Cold & Flu
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1
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Lemsip

Max Cold & Flu Lemon Sachets 10ct

Cold & Flu
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2
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Lemsip

Max Cold & Flu Capsules 16ct

Cold & Flu
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3
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Lemsip

Max Day & Night Capsules 16ct

Cold & Flu
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4
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Nurofen

Cold & Flu Relief Tablets 8ct

Cold & Flu
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5
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Lemsip

Max Cold & Flu Capsules 8ct

Cold & Flu
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Decongestants

Top 5 best sellers

1
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Sudafed

Blocked Nose Spray 15ml

Decongestants
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2
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Sudafed

Congestion & Headache Capsules 16ct

Decongestants
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3
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Vicks

Inhaler Nasal Stick 0.5ml

Decongestants
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4
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Vicks

VapoRub 50g

Decongestants
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5
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Vicks

Sinex Micromist Nasal Spray 15ml

Decongestants
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1
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Sudafed

Blocked Nose Spray 15ml

Decongestants
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2
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Sudafed

Congestion & Headache Capsules 16ct

Decongestants
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3
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Vicks

Inhaler Nasal Stick 0.5ml

Decongestants
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4
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Vicks

VapoRub 50g

Decongestants
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5
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Vicks

Sinex Micromist Nasal Spray 15ml

Decongestants
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Sore Throat

Top 5 best sellers

1
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Strepsils

Honey & Lemon Lozenges 16ct

Sore Throat
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2
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Strepsils

Extra Triple Action Lozenges 24ct

Sore Throat
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3
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Strepsils

Original Lozenges 16ct

Sore Throat
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4
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Strepsils

Honey & Lemon Lozenges 36ct

Sore Throat
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5
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Strepsils

Extra Triple Action Lozenges 16ct

Sore Throat
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1
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Strepsils

Honey & Lemon Lozenges 16ct

Sore Throat
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2
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Strepsils

Extra Triple Action Lozenges 24ct

Sore Throat
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3
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Strepsils

Original Lozenges 16ct

Sore Throat
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4
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Strepsils

Honey & Lemon Lozenges 36ct

Sore Throat
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5
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Strepsils

Extra Triple Action Lozenges 16ct

Sore Throat
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Cough Remedies

Top 5 best sellers

1
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Benylin

Non-Drowsy Chesty Cough Mixture 150ml

Cough Remedies
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2
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Covonia

Chesty Cough Mixture 150ml

Cough Remedies
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3
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Covonia

Dry & Tickly Cough Mixture 150ml

Cough Remedies
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4
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Benylin

Mucus Cough Max Honey & Lemon 150ml

Cough Remedies
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5
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Benylin

Dry & Tickly Cough Mixture 150ml

Cough Remedies
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1
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Benylin

Non-Drowsy Chesty Cough Mixture 150ml

Cough Remedies
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2
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Covonia

Chesty Cough Mixture 150ml

Cough Remedies
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3
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Covonia

Dry & Tickly Cough Mixture 150ml

Cough Remedies
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4
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Benylin

Mucus Cough Max Honey & Lemon 150ml

Cough Remedies
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5
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Benylin

Dry & Tickly Cough Mixture 150ml

Cough Remedies
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Digestion

Top 5 best sellers

1
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Imodium

Original Capsules 2mg 6ct

Digestion
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2
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Imodium

Instants Tablets 2mg 6ct

Digestion
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3
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Senokot

Senna Fruit Laxative Tablets 20ct

Digestion
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4
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Imodium

Dual Action Relief Tablets 6ct

Digestion
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5
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Galpharm

Diarrhoea Relief Capsules 2mg 6ct

Digestion
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1
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Imodium

Original Capsules 2mg 6ct

Digestion
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2
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Imodium

Instants Tablets 2mg 6ct

Digestion
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3
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Senokot

Senna Fruit Laxative Tablets 20ct

Digestion
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4
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Imodium

Dual Action Relief Tablets 6ct

Digestion
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5
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Galpharm

Diarrhoea Relief Capsules 2mg 6ct

Digestion
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Heartburn

Top 5 best sellers

1
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Rennie

Peppermint Chewable Tablets 24ct

Heartburn
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2
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Rennie

Spearmint Chewable Tablets 24ct

Heartburn
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3
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Gaviscon

Double Action Chewable Tablets 12ct

Heartburn
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4
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Gaviscon

Double Action Mint Liquid 150ml

Heartburn
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5
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Nexium Control

Heartburn & Acid Reflux Tablets 7ct

Heartburn
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1
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Rennie

Peppermint Chewable Tablets 24ct

Heartburn
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2
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Rennie

Spearmint Chewable Tablets 24ct

Heartburn
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3
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Gaviscon

Double Action Chewable Tablets 12ct

Heartburn
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4
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Gaviscon

Double Action Mint Liquid 150ml

Heartburn
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5
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Nexium Control

Heartburn & Acid Reflux Tablets 7ct

Heartburn
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Ones to watch

New to the category

Zarbees Cough & Sore Throat Syrup

Range extension opportunity

Nuromol Pain Relief Tablets 12ct

Trade up opportunity - No.1 in the Total Market

Clearblue How Many Weeks Test 2ct

Range extension opportunity

Calpol Vapour Plug & Refill Pads

Drives cross-category sales

Kleenex Allergy Comfort Wipes

Nicotine Replacement Therapy

Top 5 best sellers

1
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Nicorette

Icy White Gum 2mg 30ct

Nicotine Replacement Therapy
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2
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Nicorette

QuickMist Freshmint Mouthspray 1mg

Nicotine Replacement Therapy
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3
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Nicorette

Cools Icy Mint Lozenge 2mg 20ct

Nicotine Replacement Therapy
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4
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Nicorette

Invisipatch Step-1 Patches 25mg 7ct

Nicotine Replacement Therapy
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5
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NiQuitin

Clear Step-1 Patches 21mg 14ct

Nicotine Replacement Therapy
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1
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Nicorette

Icy White Gum 2mg 30ct

Nicotine Replacement Therapy
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2
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Nicorette

QuickMist Freshmint Mouthspray 1mg

Nicotine Replacement Therapy
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3
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Nicorette

Cools Icy Mint Lozenge 2mg 20ct

Nicotine Replacement Therapy
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4
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Nicorette

Invisipatch Step-1 Patches 25mg 7ct

Nicotine Replacement Therapy
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5
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NiQuitin

Clear Step-1 Patches 21mg 14ct

Nicotine Replacement Therapy
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Allergy

Top 5 best sellers

1
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Piriteze

Allergy Tablets 7ct

Allergy
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2
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Benadryl

Allergy Relief Tablets 12ct

Allergy
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3
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Galpharm

One-a-Day Hayfever & Allergy Relief 14ct

Allergy
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4
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Galpharm

Hayfever & Allergy Relief Tablets 14ct

Allergy
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5
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Galpharm

Hayfever & Allergy Relief Tablets 7ct

Allergy
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1
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Piriteze

Allergy Tablets 7ct

Allergy
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2
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Benadryl

Allergy Relief Tablets 12ct

Allergy
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3
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Galpharm

One-a-Day Hayfever & Allergy Relief 14ct

Allergy
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4
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Galpharm

Hayfever & Allergy Relief Tablets 14ct

Allergy
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5
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Galpharm

Hayfever & Allergy Relief Tablets 7ct

Allergy
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Eye Care

Top 5 best sellers

1
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Optrex

Refreshing Eye Drops 10ml

Eye Care
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2
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Optrex

Soothing Eye Drops 10ml

Eye Care
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3
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Optrex

Multi Action Eye Wash 100ml

Eye Care
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4
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Optrex

Hayfever Relief Eye Drops 10ml

Eye Care
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5
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Optrex

Intensive Eye Drops 10ml

Eye Care
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1
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Optrex

Refreshing Eye Drops 10ml

Eye Care
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2
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Optrex

Soothing Eye Drops 10ml

Eye Care
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3
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Optrex

Multi Action Eye Wash 100ml

Eye Care
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4
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Optrex

Hayfever Relief Eye Drops 10ml

Eye Care
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5
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Optrex

Intensive Eye Drops 10ml

Eye Care
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Condoms

Top 5 best sellers

1
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Durex

Extra Safe 6ct

Condoms
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2
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Durex

Thin Feel 6ct

Condoms
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3
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Durex

Thin Feel 12ct

Condoms
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4
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Durex

Extra Safe 3ct

Condoms
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5
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Durex

Extra Safe 12ct

Condoms
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1
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Durex

Extra Safe 6ct

Condoms
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2
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Durex

Thin Feel 6ct

Condoms
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3
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Durex

Thin Feel 12ct

Condoms
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4
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Durex

Extra Safe 3ct

Condoms
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5
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Durex

Extra Safe 12ct

Condoms
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Pregnancy Tests

Top 5 best sellers

1
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Clearblue

Visual Rapid Test 1ct

Pregnancy Tests
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2
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Medisure

One Step Test 1ct

Pregnancy Tests
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3
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Clearblue

Visual Flip & Click Test 1ct

Pregnancy Tests
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4
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Clearblue

Visual Rapid Test 2ct

Pregnancy Tests
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5
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Clear Response

Midstream Tests 2ct

Pregnancy Tests
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1
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Clearblue

Visual Rapid Test 1ct

Pregnancy Tests
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2
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Medisure

One Step Test 1ct

Pregnancy Tests
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3
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Clearblue

Visual Flip & Click Test 1ct

Pregnancy Tests
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4
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Clearblue

Visual Rapid Test 2ct

Pregnancy Tests
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5
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Clear Response

Midstream Tests 2ct

Pregnancy Tests
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First Aid Plasters

Top 5 best sellers

1
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Elastoplast

Waterproof Fabric Plasters 18ct

First Aid Plasters
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2
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Own Brand

Assorted Plasters 20ct

First Aid Plasters
3
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Elastoplast

Water Resistant Plasters 40ct

First Aid Plasters
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4
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Elastoplast

Extra Flexible Fabric Plasters 10ct

First Aid Plasters
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5
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Own Brand

Waterproof Plasters 20ct

First Aid Plasters
1
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Elastoplast

Waterproof Fabric Plasters 18ct

First Aid Plasters
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2
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Own Brand

Assorted Plasters 20ct

First Aid Plasters
3
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Elastoplast

Water Resistant Plasters 40ct

First Aid Plasters
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4
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Elastoplast

Extra Flexible Fabric Plasters 10ct

First Aid Plasters
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5
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Own Brand

Waterproof Plasters 20ct

First Aid Plasters

Antiseptics

Top 5 best sellers

1
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Savlon

Antiseptic Cream 30g

Antiseptics
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2
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Germolene

Antiseptic Cream 30g

Antiseptics
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3
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Savlon

Antiseptic Cream 60g

Antiseptics
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4
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Sudocrem

Skin Care Cream 30g

Antiseptics
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5
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Savlon

Antiseptic Cream 15g

Antiseptics
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1
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Savlon

Antiseptic Cream 30g

Antiseptics
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2
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Germolene

Antiseptic Cream 30g

Antiseptics
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3
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Savlon

Antiseptic Cream 60g

Antiseptics
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4
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Sudocrem

Skin Care Cream 30g

Antiseptics
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5
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Savlon

Antiseptic Cream 15g

Antiseptics
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