If you’re short on space in store, these are the top 10 most important Household products you must stock.
Complete Clean 4ct PMP £2.99 – F1
Toilet Tissues
Original 320ml PMP £1.29
Washing Up Liquid
Original 750ml PMP £1.49
Bleach
Power All-in-1 Regular 13ct PMP £3.49
Dishwasher Detergents
Concentrated Liquid Mixed Case 120ml
Disinfectants
Cotton Fresh 185ml PMP £3.49
Aerosols & Room Sprays
Antibacterial Spray 750ml PMP £1.69
Multi-Purpose Cleaners
Antibacterial Large Wipes 30ct PMP £1.69
Multi-Purpose Wipes
Sink & Drain Unblocker 500ml PMP £4.49
Drain Unblockers
Lemon APC 950ml PMP £2.49
Floor Cleaners
Complete Clean 4ct PMP £2.99 – F1
Toilet Tissues
Original 320ml PMP £1.29
Washing Up Liquid
Original 750ml PMP £1.49
Bleach
Power All-in-1 Regular 13ct PMP £3.49
Dishwasher Detergents
Concentrated Liquid Mixed Case 120ml
Disinfectants
Cotton Fresh 185ml PMP £3.49
Aerosols & Room Sprays
Antibacterial Spray 750ml PMP £1.69
Multi-Purpose Cleaners
Antibacterial Large Wipes 30ct PMP £1.69
Multi-Purpose Wipes
Sink & Drain Unblocker 500ml PMP £4.49
Drain Unblockers
Lemon APC 950ml PMP £2.49
Floor Cleaners
Air care is often bought on impulse, so locate it in a highly visible place in store to drive sales.
With so many formats on offer, it is important to focus on the key SKUs. Stock Febreze and Air Wick aerosols, Glade carpet refreshers and Glade gels as your main priority. Electrical and reed formats are great for range extensions, but stick to the core if you’re short on space.
Multi-purpose is the largest segment with a 54% share of the Household Cleaning category. Make sure you have wipes, trigger sprays and liquids in your range.
Source: Nielsen – HHC – GB Total Coverage inc. Discounters – Value Sales – MAT: 09.09.2023
Mr Muscle Drain Gel is the No.1 brand in both the Total Market and Independents channel*. It is a must stock line in all store sizes, as is generally purchased on a distress mission and is therefore less price sensitive than other products**.
* Source: Nielsen – HHC – GB Total Coverage inc. Discounters & Total Impulse – Value Sales – MAT: 09.09.2023
** Source: Proprietary brand manufacturer research (SC Johnson)
More than half of bleach purchases are pre-planned, so shoppers will be actively looking for it in your store. Capitalise and drive sales by stocking a full toilet care regime. Merchandise bleach, toilet cleaner, rim and cistern blocks together on shelf.
Source: Proprietary brand manufacturer research (Unilever)
Shoppers shop the category by task or room. To aid shopper navigation, make sure that you segment your fixture by task (e.g. all bathroom cleaners together, all kitchen cleaners together etc).
Hand dish wash has very high usage, with 89% of UK households buying washing up liquid at least one a year.* Make sure you stock up on the top performing core SKUs – Fairy Original & Fairy Lemon £1.29 price mark packs.
Source: Kantar Worldpanel
Domestos Original Bleach 750ml is the No.1 SKU in the category32 – so make sure you are stocked up. The £1.25 PMP variant will give shoppers confidence that they are paying the right price.
Source: Nielsen – HHC – Total Market & Impulse – Value Sales – MAT: 09.10.2022
33% of Domestos users are more likely to use bleach in places other than the toilet. Merchandise alongside the rest of your household cleaning range to drive add-on sales.
Source: Proprietary brand manufacturer research (Unilever)
Dishwasher tablets are high value products in comparison to many other household categories, and they have a higher share of the market than washing up liquid*. Shoppers are looking for the market leading brands, so make sure you stock both Finish and Fairy on shelf. Finish 13ct PMP £2.99 is the top performing SKU in Independents**.
* Source: Nielsen – Auto Dish Wash & Hand Dish Wash – GB Total Coverage – Value Sales – MAT: 30.09.2023
** Source: Nielsen – Auto Dish Wash & Hand Dish Wash – Total Impulse – Value Sales – MAT: 30.09.2023
Shoppers are engaged with new product launches and many buy into the same scent across multiple formats. Engage with shoppers by stocking the same scent across different formats to drive sales.
Specialist Cleaning products are generally purchased on a distress mission and is therefore less price sensitive than other products. Make sure you cover need state before brand coverage.
| Bay 1: | |
| Febreze Cotton Fresh Air Freshener Spray 185ml PMP £3.49 | 8700216212953 |
| Febreze Blossom & Breeze Air Freshener Spray 185ml PMP £3.49 | 8700216213028 |
| Glade Clean Linen Air Freshener Spray 300ml PMP £1.99 | 5000204325515 |
| Glade Relaxing Zen Air Freshener Spray 300ml PMP £1.99 | 5000204325522 |
| Air Wick Crisp Pink Sweet Pea Air Freshener Spray PMP £1.89 | 5059001013989 |
| Air Wick Pure Cherry Blossom Air Freshener Spray 250ml PMP £3.49 | 5059001012418 |
| Air Wick Pure Spring Delight Air Freshener Spray 250ml PMP £3.49 | 5059001012401 |
| Febreze Cotton Fresh Car Air Freshener 1ct | 4015600366636 |
| Little Trees Black Ice Car Air Freshener 1ct | 76171101556 |
| Little Trees Vanillaroma Car Air Freshener 1ct | 76171101051 |
| Jelly Belly Very Cherry Car Air Freshener 1ct | 5010555152104 |
| Bay 2: | |
| Flash Antibacterial XL Wipes 24ct PMP £1.29 | 5055028388123 |
| Dettol Antibacterial Cleansing Surface Wipes 30ct PMP £1.69 | 5011417575888 |
| Dettol Antibacterial All In One Disinfectant Spray 400ml | 5011417565209 |
| Dettol Antibacterial Surface Cleanser Spray 750ml PMP £1.69 | 5011417560914 |
| Own Brand Antibacterial Wipes |
| Bay 1: | |
| Glade Honey & Chocolate Candle 120g PMP £2.99 | 5056267002641 |
| Glade With Love Candle 120g PMP £2.99 | 5056267002665 |
| Glade Relaxing Zen Candle 120g PMP £2.99 | 5056267002689 |
| Air Wick White Vanilla Bean Candle 105g PMP £3.69 | 5059001012678 |
| Air Wick Freshmatic Crisp Linen & Lilac Starter Kit | 5059001012265 |
| Air Wick Freshmatic Pink Sweet Pea Refill 250ml | 5011417564950 |
| Febreze 3Volution Cotton Fresh Starter Kit | 8001090012739 |
| Febreze 3Volution Blossom & Breeze Refill 20ml | 4084500838970 |
| Febreze Cotton Fresh Bathroom Air Freshener PMP £3.15 | 5056267003174 |
| Glade Lily Of The Valley Solid Gel Air Freshener 150g PMP £1.29 | 5000204308921 |
| 1001 Carpet Fresh Soft Jasmine & Linen Carpet Refresher 300ml | 5032227445925 |
| 1001 Carpet Fresh Pet Thai Orchid & Passionfruit Carpet Refresher 300ml | 5032227446007 |
| Bay 2: | |
| Flash Spray Wipe Done Apple Blossom Antibacterial Spray 800ml | 8006540868065 |
| Flash Bleach Spray 500ml PMP £2.49 | 5056267004089 |
| Flash Kitchen Spray 500ml PMP £2.49 | 5056267004102 |
| Flash Bathroom Spray 500ml PMP £2.49 | 5056267004065 |
| Own Brand Antibacterial Spray |
| Bay 1: | |
| Fairy Original All-in-1 Dishwasher Tablets 14ct PMP £3.49 | 5056267003235 |
| Fairy Platinum All-in-1 Lemon Dishwasher Tablets 21ct | 8006540950890 |
| Fairy Max Power Original Washing Up Liquid 640ml | 8700216004619 |
| Fairy Original Washing Up Liquid 320ml PMP £1.29 | 8006540994290 |
| Fairy Lemon Washing Up Liquid 320ml PMP £1.29 | 8006540994450 |
| Fairy Pomegranate Washing Up Liquid 320ml PMP £1.29 | 8700216003735 |
| Fairy Platinum Antibacterial Washing Up Liquid 383ml PMP £1.89 | 5056267003822 |
| Ineos Next Gen 2in1 Dish & Hand Rhubarb & Pomegranate 500ml | 5060879492349 |
| Own Brand Washing Up Liquid | |
| Bay 2: | |
| Own Brand Floor Cleaner 1L | |
| Flash Crisp Lemon All Purpose Cleaner Liquid 950ml PMP £2.49 | 8006540938713 |
| Cif Ocean Floor Cleaner 950ml | 8710847994159 |
| Cif Lemon Cream Cleaner 500ml PMP £1.69 | 8720181425806 |
| Ineos Antibac Rhubarb & Pomegranate Multi-Room Cleaner 750ml | 5060879492219 |
| Bay 1: | |
| Finish Power All-in-1 Dishwasher Tablets 13ct PMP £2.99 | 5011417563359 |
| Finish Ultimate All-in-1 Lemon Dishwasher Tablets 10ct PMP £2.99 | 5059001003751 |
| Finish Dishwasher Salt 2kg | 5059001011398 |
| Finish Rinse Aid 250ml PMP £3.49 | 5059001014092 |
| Finish Lemon Dishwasher Freshener 1ct | 5011417548554 |
| Finish Original Dishwasher Cleaner 250ml PMP £3.49 | 5059001014573 |
| Bloo Original In-Cistern Block 2ct | 5000185106134 |
| Bay 2: | |
| Mr Muscle Platinum Bathroom Spray 750ml PMP £2.75 | 5056267003372 |
| Mr Muscle Platinum Shower Spray 750ml PMP £2.75 | 5056267003419 |
| Cif Power & Shine Citrus Bathroom Mousse 500ml | 8717163536476 |
| Cif Power & Shine Bathroom Spray 700ml PMP £3.29 | 5056267003532 |
| Cif Power & Shine Kitchen Spray 700ml PMP £3.29 | 5056267003518 |
| Cif Lavender & Blue Fern Multi-Purpose Spray 750ml PMP £2.89 | 5056267003570 |
| Bay 1: | |
| Domestos Arctic Fresh Power Foam 450ml | 8720182531049 |
| Domestos Power 5 Ocean Rim Block 1ct PMP £1.75 | 5056267003075 |
| Domestos Power 5 Lime Rim Block 1ct PMP £1.75 | 5056267003099 |
| Harpic Power Plus Original Rim Block 1ct | 5059001005069 |
| Duck Active Clean Pine Rim Block 1ct | 5000204020106 |
| Duck Deep Action Pine Toilet Cleaner Gel 750ml | 5000204951752 |
| Own Brand Toilet Cleaner 750ml | |
| Bay 2: | |
| Mr Muscle Platinum Kitchen Spray 750ml PMP £2.75 | 5056267003396 |
| Mr Muscle Platinum Window & Glass 750ml PMP £2.75 | 5056267003433 |
| Viakal Classic Limescaler Remover Spray 500ml | 5413149003026 |
| Dettol Antiseptic Liquid 500ml | 0000050158089 |
| Zoflora Concentrated Disinfectant Liquid 120ml (Assorted Case) | 5011309300512 |
| Oust All Purpose Descaler 3ct | 5000325052314 |
| Mr Sheen Spring Fresh Multi Surface Polish 250ml PMP £1.99 | 5059001012814 |
| Pledge Classic Multi Surface Polish 250ml PMP £1.99 | 5000204316063 |
| Pledge Classic Wood Polish 250ml PMP £1.99 | 5000204316094 |
| Bay 1: | |
| Domestos Original Thick Bleach 750ml £1.49 | 8720182655929 |
| Domestos Citrus Fresh Thick Bleach 750ml £1.49 | 8720182655936 |
| Domestos Pink Power Thick Bleach 750ml £1.49 | 8720182655943 |
| Domestos Power Fresh Lime Toilet Gel 750ml | 8720181324048 |
| Domestos Power Fresh Floral Toilet Gel 750ml | 8720181324031 |
| Harpic Power Plus Original Toilet Cleaner 750ml PMP £1.69 | 5011417561973 |
| Own Label Original Thick Bleach 750ml | |
| Own Label Citrus Thick Bleach 750ml | |
| Bay 2: | |
| Mr Muscle Drain Gel 500ml PMP £4.49 | 5000204296013 |
| Mr Muscle Oven Cleaner 300ml | 5000204890938 |
| Elbow Grease All Purpose Degreaser 500ml | 5050375087323 |
| Raid Fly & Wasp Killer 300ml | 5000204795370 |
| Raid Ant & Cockroach Killer 300ml | 5000204579376 |
| Raid Ant & Cockroach Killer Powder 250g | 5000204545173 |
| Vanish Oxi-Action Carpet Care & Upholstery Vaccum Foam 600ml | 5011417547687 |
| Vanish Oxi-Action Carpet Care & Upholstery Spray 500ml | 5011417561799 |
| Dr. Beckmann Carpet Stain Remover 650ml | 5010287314504 |
Air care is often bought on impulse, so locate it in a highly visible place in store to drive sales.
With so many formats on offer, it is important to focus on the key SKUs. Stock Febreze and Air Wick aerosols, Glade carpet refreshers and Glade gels as your main priority. Electrical and reed formats are great for range extensions, but stick to the core if you’re short on space.
Hand dish wash has very high usage, with 89% of UK households buying washing up liquid at least one a year.* Make sure you stock up on the top performing core SKUs – Fairy Original & Fairy Lemon £1.29 price mark packs.
Source: Kantar Worldpanel
Multi-purpose is the largest segment with a 54% share of the Household Cleaning category. Make sure you have wipes, trigger sprays and liquids in your range.
Source: Nielsen – HHC – GB Total Coverage inc. Discounters – Value Sales – MAT: 09.09.2023
Mr Muscle Drain Gel is the No.1 brand in both the Total Market and Independents channel*. It is a must stock line in all store sizes, as is generally purchased on a distress mission and is therefore less price sensitive than other products**.
* Source: Nielsen – HHC – GB Total Coverage inc. Discounters & Total Impulse – Value Sales – MAT: 09.09.2023
** Source: Proprietary brand manufacturer research (SC Johnson)
More than half of bleach purchases are pre-planned, so shoppers will be actively looking for it in your store. Capitalise and drive sales by stocking a full toilet care regime. Merchandise bleach, toilet cleaner, rim and cistern blocks together on shelf.
Source: Proprietary brand manufacturer research (Unilever)
Domestos Original Bleach 750ml is the No.1 SKU in the category32 – so make sure you are stocked up. The £1.49 PMP variant will give shoppers confidence that they are paying the right price.
Source: Nielsen – HHC – GB Total Coverage & Total Impulse – Value Sales – MAT: 09.09.2023
33% of Domestos users are more likely to use bleach in places other than the toilet. Merchandise alongside the rest of your household cleaning range to drive add-on sales.
Source: Proprietary brand manufacturer research (Unilever)
Grow your sales by stocking Raid in high visibility areas in spring and summer.
Shoppers shop the category by task or room. To aid shopper navigation, make sure that you segment your fixture by task (e.g. all bathroom cleaners together, all kitchen cleaners together etc).
Dishwasher tablets are high value products in comparison to many other household categories, and they have a higher share of the market than washing up liquid*. Shoppers are looking for the market leading brands, so make sure you stock both Finish and Fairy on shelf. Finish 13ct PMP £2.99 is the top performing SKU in Independents**.
* Source: Nielsen – Auto Dish Wash & Hand Dish Wash – GB Total Coverage – Value Sales – MAT: 30.09.2023
** Source: Nielsen – Auto Dish Wash & Hand Dish Wash – Total Impulse – Value Sales – MAT: 30.09.2023
Fairy is instantly recognisable and makes it easy for shoppers to find the Dish Care category on shelf.
| Febreze Cotton Fresh Air Freshener Spray 185ml PMP £3.49 | 8700216212953 |
| Febreze Blossom & Breeze Air Freshener Spray 185ml PMP £3.49 | 8700216213028 |
| Glade Clean Linen Air Freshener Spray 300ml PMP £1.99 | 5000204325515 |
| Air Wick Crisp Pink Sweet Pea Air Freshener Spray PMP £1.89 | 5059001013989 |
| Air Wick Pure Cherry Blossom Air Freshener Spray 250ml PMP £3.49 | 5059001012418 |
| Air Wick Pure Spring Delight Air Freshener Spray 250ml PMP £3.49 | 5059001012401 |
| Air Wick White Vanilla Bean Candle 105g PMP £3.69 | 5059001012678 |
| Glade Honey & Chocolate Candle 120g PMP £2.99 | 5056267002641 |
| Glade With Love Candle 120g PMP £2.99 | 5056267002665 |
| Glade Lily Of The Valley Solid Gel Air Freshener 150g PMP £1.29 | 5000204308921 |
| Febreze Cotton Fresh Bathroom Air Freshener PMP £3.15 | 5056267003174 |
| Little Trees Black Ice Car Air Freshener 1ct | 76171101556 |
| Little Trees Vanillaroma Car Air Freshener 1ct | 76171101051 |
| Jelly Belly Very Cherry Car Air Freshener 1ct | 5010555152104 |
| Own Brand Washing Up Liquid | – |
| Fairy Original Washing Up Liquid 320ml PMP £1.29 | 8006540994290 |
| Fairy Lemon Washing Up Liquid 320ml PMP £1.29 | 8006540994450 |
| Fairy Pomegranate Washing Up Liquid 320ml PMP £1.29 | 8700216003735 |
| Fairy Platinum Antibacterial Washing Up Liquid 383ml PMP £1.89 | 5056267003822 |
| Fairy Original All-in-1 Dishwasher Tablets 14ct PMP £3.49 | 5056267003235 |
| Finish Power All-in-1 Dishwasher Tablets 13ct PMP £2.99 | 5011417563359 |
| Finish Ultimate All-in-1 Lemon Dishwasher Tablets 10ct PMP £2.99 | 5059001003751 |
| Dettol Antibacterial Cleansing Surface Wipes 30ct PMP £1.69 | 5011417575888 |
| Dettol Antibacterial All In One Disinfectant Spray 400ml | 5011417565209 |
| Dettol Antibacterial Surface Cleanser Spray 750ml PMP £1.69 | 5011417560914 |
| Cif Lemon Cream Cleaner 500ml PMP £1.69 | 8720181425806 |
| Finish Dishwasher Salt 2kg | 5059001011398 |
| Finish Rinse Aid 250ml PMP £3.49 | 5059001014092 |
| Finish Original Dishwasher Cleaner 250ml PMP £3.49 | 5059001014573 |
| Flash Antibacterial XL Wipes 24ct PMP £1.29 | 5055028388123 |
| Flash Bleach Spray 500ml PMP £2.49 | 5056267004089 |
| Flash Bathroom Spray 500ml PMP £2.49 | 5056267004065 |
| Flash Kitchen Spray 500ml PMP £2.49 | 5056267004102 |
| Flash Crisp Lemon All Purpose Cleaner Liquid 950ml PMP £2.49 | 8006540938713 |
| Cif Lavender & Blue Fern Multi-Purpose Spray 750ml PMP £2.89 | 5056267003570 |
| Mr Muscle Platinum Window & Glass 750ml PMP £2.75 | 5056267003433 |
| Mr Muscle Platinum Shower Spray 750ml PMP £2.75 | 5056267003419 |
| Viakal Classic Limescaler Remover Spray 500ml | 5413149003026 |
| Vanish Oxi-Action Carpet Care & Upholstery Spray 500ml | 5011417561799 |
| Vanish Oxi-Action Carpet Care & Upholstery Vaccum Foam 600ml | 5011417547687 |
| Dettol Antiseptic Liquid 500ml | 0000050158089 |
| Zoflora Concentrated Disinfectant Liquid 120ml (Assorted Case) | 5011309300512 |
| Pledge Classic Wood Polish 250ml PMP £1.99 | 5000204316094 |
| Mr Sheen Spring Fresh Multi Surface Polish 250ml PMP £1.99 | 5059001012814 |
| Mr Muscle Oven Cleaner 300ml | 5000204890938 |
| Mr Muscle Drain Gel 500ml PMP £4.49 | 5000204296013 |
| Raid Fly & Wasp Killer 300ml | 5000204795370 |
| Raid Ant & Cockroach Killer 300ml | 5000204579376 |
| Domestos Original Thick Bleach 750ml £1.49 | 8720182655929 |
| Domestos Citrus Fresh Thick Bleach 750ml £1.49 | 8720182655936 |
| Domestos Pink Power Thick Bleach 750ml £1.49 | 8720182655943 |
| Own Label Original Thick Bleach 750ml | |
| Own Label Citrus Thick Bleach 750ml | |
| Harpic Power Plus Original Toilet Cleaner 750ml PMP £1.69 | 5011417561973 |
| Duck Deep Action Pine Toilet Cleaner Gel 750ml | 5000204951752 |
| Domestos Power 5 Ocean Rim Block 1ct PMP £1.75 | 5056267003075 |
| Domestos Power 5 Lime Rim Block 1ct PMP £1.75 | 5056267003099 |
| Bloo Original In-Cistern Block 2ct | 5000185106134 |
Air care is often bought on impulse, so locate it in a highly visible place in store to drive sales.
With so many formats on offer, it is important to focus on the key SKUs. Stock Febreze and Air Wick aerosols, Glade carpet refreshers and Glade gels as your main priority. Electrical and reed formats are great for range extensions, but stick to the core if you’re short on space.
Grow basket spend by stocking Vanish stain remover powders. Vanish has a huge 71% share of laundry ancillaries within the Independents channel.
Source: Nielsen – Fabric Clean – Total Impulse – Value Sales – MAT: 09.09.2023
Mr Muscle Drain Gel is the No.1 brand in both the Total Market and Independents channel*. It is a must stock line in all store sizes, as is generally purchased on a distress mission and is therefore less price sensitive than other products**.
* Source: Nielsen – HHC – GB Total Coverage inc. Discounters & Total Impulse – Value Sales – MAT: 09.09.2023
** Source: Proprietary brand manufacturer research (SC Johnson)
Domestos Original Bleach 750ml is the No.1 SKU in the category – so make sure you are stocked up. The £1.49 PMP variant will give shoppers confidence that they are paying the right price.
Source: Nielsen – HHC – GB Total Coverage inc. Discounters & Total Impulse – Value Sales – MAT: 09.09.2023
Hand dish wash has very high usage, with 89% of UK households buying washing up liquid at least one a year. Make sure you stock up on the top performing core SKUs – Fairy Original & Fairy Lemon £1.29 price mark packs.
Source: Kantar Worldpanel
Shoppers shop the category by task or room. To aid shopper navigation, make sure that you segment your fixture by task (e.g. all bathroom cleaners together, all kitchen cleaners together etc).
Merchandise by blocking together by format and then by brand. Format is the first stage of the customer’s buying decision, so this will help them find what they want more easily.
Capsules are the best-selling format in both the Total Market and Independents channel, due to their convenience and great cleaning performance. In Independents, the PMP versions of Daz and Surf Capsules are the top two SKUs.
Source: Nielsen – Fabric Clean – GB Total Coverage & Total Impulse – Value Sales – MAT: 09.09.2023
Merchandise fabric conditioners, refreshers, dryer sheets and stain removers on the top shelves, directly above laundry detergents to encourage cross-category sales.
Lenor scent beads sell extremely well and they drive incremental growth, so they’re a great add-on. Stock Spring Awakening as your first choice and add Fresh if you have space.
| Vanish Oxi-Action Carpet Care & Upholstery Vaccum Foam 600ml | 5011417547687 |
| Vanish Spray Pink 500ml PMP £4.79 | 5059001002969 |
| Vanish Gold Oxi Advance Pink Powder 470g PMP £5.49 | 5059001015525 |
| Comfort Fabric Conditioner Pure 33w £2.49 | 8720181332005 |
| Comfort Fabric Conditioner 33w Blue Skies PMP £2.49 | 8720181331923 |
| Comfort Fabric Conditioner 33w Sunshiny Days PMP £2.49 | 8720181331961 |
| Lenor Summer Breeze Fabric Conditioner 1.155L PMP £2.75 | 8006540867563 |
| Lenor Spring Awakening Fabric Conditioner 1.155L PMP 2.75 | 8006540867525 |
| Lenor Spring Awakening Scent Booster Beads 176g PMP £3.49 | 5056267002245 |
| Febreze Classic Fabric Spray 500ml PMP £3.75 | 5056267003358 |
| Daz All-in-1 Capsules 12w PMP £3.29 | 8006540953457 |
| Ariel Original All in 1 Capsules 12w PMP £4.79 | 8006540898987 |
| Bold Lavender & Camomile Capsules 12w PMP £4.79 | 8006540918142 |
| Fairy Non Bio Capsules 12w PMP £4.79 | 8006540973516 |
| Persil Non Bio Capsules 15w PMP £4.95 | 8720181303265 |
| Persil Bio Capsules 15w PMP £4.95 | 8720181303272 |
| Daz Whites & Colours Liquid 700ml 20w PMP £3.79 | 8006540975893 |
| Surf Tropical Lily Liquid 18w PMP £3.29 | 8720181434792 |
| Surf Tropical Lily Capsules 18w PMP £4.49 | 8720181372216 |
| Surf Tropical Lily Powder 10w PMP £2.99 | 8720181263033 |
| Daz For Whites and Colours Washing Powder 10w PMP 2.99 | 8700216103688 |
| Persil Non Bio Powder 10w PMP £2.99 | 8720181106194 |
| Fairy Original Washing Up Liquid 320ml PMP £1.29 | 8006540994290 |
| Fairy Lemon Washing Up Liquid 320ml PMP £1.29 | 8006540994450 |
| Fairy Pomegranate Washing Up Liquid 320ml PMP £1.29 | 8700216003735 |
| Fairy Original All-in-1 Dishwasher Tablets 14ct PMP £3.49 | 5056267003235 |
| Finish Power All-in-1 Dishwasher Tablets 13ct PMP £2.99 | 5011417563359 |
| Febreze Cotton Fresh Air Freshener Spray 185ml PMP £3.49 | 8700216212953 |
| Febreze Blossom & Breeze Air Freshener Spray 185ml PMP £3.49 | 8700216213028 |
| Air Wick Crisp Pink Sweet Pea Air Freshener Spray PMP £1.89 | 5059001013989 |
| Little Trees Black Ice Car Air Freshener 1ct | 76171101556 |
| Jelly Belly Very Cherry Car Air Freshener 1ct | 5010555152104 |
| Glade Lily Of The Valley Solid Gel Air Freshener 150g PMP £1.29 | 5000204308921 |
| Dettol Antibacterial Cleansing Surface Wipes 30ct PMP £1.69 | 5011417575888 |
| Dettol Antibacterial Surface Cleanser Spray 750ml PMP £1.69 | 5011417560914 |
| Flash Kitchen Spray 500ml PMP £2.49 | 5056267004102 |
| Flash Bleach Spray 500ml PMP £2.49 | 5056267004089 |
| Flash Bathroom Spray 500ml PMP £2.49 | 5056267004065 |
| Flash Crisp Lemon All Purpose Cleaner Liquid 950ml PMP £2.49 | 8006540938713 |
| Cif Lemon Cream Cleaner 500ml PMP £1.69 | 8720181425806 |
| Viakal Classic Limescaler Remover Spray 500ml | 5413149003026 |
| Mr Sheen Spring Fresh Multi Surface Polish 250ml PMP £1.99 | 5059001012814 |
| 1001 Carpet Fresh Soft Jasmine & Linen Carpet Refresher 300ml | 5032227445925 |
| Air Wick White Vanilla Bean Candle 105g PMP £3.69 | 5059001012678 |
| Domestos Original Thick Bleach 750ml £1.49 | 8720182655929 |
| Domestos Citrus Fresh Thick Bleach 750ml £1.49 | 8720182655936 |
| Harpic Power Plus Original Toilet Cleaner 750ml PMP £1.69 | 5011417561973 |
| Domestos Power 5 Ocean Rim Block 1ct PMP £1.75 | 5056267003075 |
| Dettol Antiseptic Liquid 500ml | 50158089 |
| Zoflora Concentrated Disinfectant Liquid 120ml (Assorted Case) | 5011309300512 |
| Mr Muscle Platinum Window & Glass 750ml PMP £2.75 | 5056267003433 |
| Mr Muscle Drain Gel 500ml PMP £4.49 | 5000204296013 |
| Mr Muscle Oven Cleaner 300ml | 5000204890938 |
| Raid Fly & Wasp Killer 300ml | 5000204795370 |
| Raid Ant & Cockroach Killer 300ml | 5000204579376 |
Air care is often bought on impulse, so locate it in a highly visible place in store to drive sales.
With so many formats on offer, it is important to focus on the key SKUs. Stock Febreze and Air Wick aerosols, Glade carpet refreshers and Glade gels as your main priority. Electrical and reed formats are great for range extensions, but stick to the core if you’re short on space.
Shoppers shop the category by task or room. To aid shopper navigation, make sure that you segment your fixture by task (e.g. all bathroom cleaners together, all kitchen cleaners together etc).
Grow basket spend by stocking Vanish stain remover powders. Vanish has a huge 71% share of laundry ancillaries within the Independents channel.
Source: Nielsen – Fabric Clean – Total Impulse – Value Sales – MAT: 09.09.2023
Hand dish wash has very high usage, with 89% of UK households buying washing up liquid at least one a year. Make sure you stock up on the top performing core SKUs – Fairy Original & Fairy Lemon £1.29 price mark packs.
Source: Kantar Worldpanel
Shoppers are engaged with new product launches and many buy into the same scent across multiple formats. Engage with shoppers by stocking the same scent across different formats to drive sales.
Capsules are the best-selling format in both the Total Market and Independents channel, due to their convenience and great cleaning performance. In Independents, the PMP versions of Daz and Surf Capsules are the top two SKUs.
Source: Nielsen – Fabric Clean – GB Total Coverage & Total Impulse – Value Sales – MAT: 09.09.2023
Domestos Original Bleach 750ml is the No.1 SKU in the category – so make sure you are stocked up. The £1.49 PMP variant will give shoppers confidence that they are paying the right price.
Source: Nielsen – HHC – GB Total Coverage inc. Discounters & Total Impulse – Value Sales – MAT: 09.09.2023
44% of UK households contain someone with sensitive skin, so make sure you allocate space for a sensitive/non-bio range
Source: Proprietary brand manufacturer research (Unilever)
| Vanish Gold Oxi Advance Pink Powder 470g PMP £5.49 | 5059001015525 |
| Comfort Fabric Conditioner Pure 33w £2.49 | 8720181332005 |
| Comfort Fabric Conditioner 33w Blue Skies PMP £2.49 | 8720181331923 |
| Lenor Spring Awakening Fabric Conditioner 1.155L PMP 2.75 | 8006540867525 |
| Lenor Spring Awakening Scent Booster Beads 176g PMP £3.49 | 5056267002245 |
| Febreze Classic Fabric Spray 500ml PMP £3.75 | 5056267003358 |
| Daz For Whites and Colours Washing Powder 10w PMP 2.99 | 8700216103688 |
| Surf Tropical Lily Powder 10w PMP £2.99 | 8720181263033 |
| Persil Non Bio Powder 10w PMP £2.99 | 8720181106194 |
| Daz All-in-1 Capsules 12w PMP £3.29 | 8006540953457 |
| Ariel Original All in 1 Capsules 12w PMP £4.79 | 8006540898987 |
| Bold Lavender & Camomile Capsules 12w PMP £4.79 | 8006540918142 |
| Persil Non Bio Capsules 15w PMP £4.95 | 8720181303265 |
| Surf Tropical Lily Capsules 18w PMP £4.49 | 8720181372216 |
| Surf Tropical Lily Liquid 18w PMP £3.29 | 8720181434792 |
| Daz Whites & Colours Liquid 700ml 20w PMP £3.79 | 8006540975893 |
| Fairy Original Washing Up Liquid 320ml PMP £1.29 | 8006540994290 |
| Fairy Lemon Washing Up Liquid 320ml PMP £1.29 | 8006540994450 |
| Fairy Pomegranate Washing Up Liquid 320ml PMP £1.29 | 8700216003735 |
| Finish Power All-in-1 Dishwasher Tablets 13ct PMP £2.99 | 5011417563359 |
| Febreze Cotton Fresh Air Freshener Spray 185ml PMP £3.49 | 8700216212953 |
| Febreze Blossom & Breeze Air Freshener Spray 185ml PMP £3.49 | 8700216213028 |
| Air Wick Crisp Pink Sweet Pea Air Freshener Spray PMP £1.89 | 5059001013989 |
| Air Wick White Vanilla Bean Candle 105g PMP £3.69 | 5059001012678 |
| Jelly Belly Very Cherry Car Air Freshener 1ct | 5010555152104 |
| Little Trees Black Ice Car Air Freshener 1ct | 76171101556 |
| Glade Lily Of The Valley Solid Gel Air Freshener 150g PMP £1.29 | 5000204308921 |
| Mr Sheen Spring Fresh Multi Surface Polish 250ml PMP £1.99 | 5059001012814 |
| Raid Fly & Wasp Killer 300ml | 5000204795370 |
| Dettol Antibacterial Cleansing Surface Wipes 30ct PMP £1.69 | 5011417575888 |
| Dettol Antibacterial Surface Cleanser Spray 750ml PMP £1.69 | 5011417560914 |
| Flash Bleach Spray 500ml PMP £2.49 | 5056267004089 |
| Mr Muscle Platinum Window & Glass 750ml PMP £2.75 | 5056267003433 |
| Cif Lemon Cream Cleaner 500ml PMP £1.69 | 8720181425806 |
| Flash Crisp Lemon All Purpose Cleaner Liquid 950ml PMP £2.49 | 8006540938713 |
| Zoflora Concentrated Disinfectant Liquid 120ml (Assorted Case) | 5011309300512 |
| Mr Muscle Drain Gel 500ml PMP £4.49 | 5000204296013 |
| Domestos Original Thick Bleach 750ml £1.49 | 8720182655929 |
| Harpic Power Plus Original Toilet Cleaner 750ml PMP £1.69 | 5011417561973 |
Kleenex Pocket Tissues are a great product to dual site. Consider siting on clip strips, in dump bins or as part of the medicines fixture.
Andrex Washlets are an incremental purchase, driving trade-up and increasing basket spend. Stock wet toilet tissues alongside regular toilet paper.
The leading brands are innovating products to make them more sustainable, including biodegradable product formulas, refill packs and recycled plastic packaging.
Beacon brands such as Andrex, Kleenex and Regina help shoppers navigate the paper fixture in store.
62% of retailers say PMPs mean they don’t need to think about what price to set.
Source: Lumina Intelligence CTP 2023
It is very important to have a range of own brand or economy range of toilet tissue. Whilst Paper purchases are generally driven by distress purchases, it is important to stock the leading brands as shoppers needs differ.
Kitchen Towels are a multi-use product with 64% of consumers using paper towels to also dry their hands.* Ensure the paper category is merchandised near to the household & laundry fixture as to drive basket spend with associated products such as cloths and cleaning products.
Source: Fastuna Pro – 200 People – June 2020
| Bay 1: | |
| Wet Ones Be Fresh Wipes 12ct | 5391520430275 |
| Own Brand Facial Tissues | |
| Kleenex Extra Large Facial Tissues 2ct PMP £2.25 – F1 | 5029053578378 |
| Kleenex Balsam Facial Tissues 2ct – F1 | 5029053569871 |
| Kleenex Balsam Pocket Facial Tissues 2ct – F1 | 5029053006857 |
| Bay 2: | |
| Andrex Classic Clean Toilet Paper 2ct PMP £1.79 – F1 | 5029053582979 |
| Andrex Classic Clean Toilet Paper 4ct PMP £2.99 – F1 | 5029053582986 |
| Andrex Classic Clean Washlets 36ct | 5029053581866 |
| Bay 1: | |
| Regina Heart Kitchen Towels 2ct PMP £1.85 | 8004260013949 |
| Regina Blitz Household Towels 1ct | 8004260452816 |
| Bay 2: | |
| Andrex Classic Clean Toilet Paper 9ct PMP £5.99 – F1 | 5029053582993 |
| Bay 1: | |
| Own Brand Kitchen Towels | |
| Plenty The Original One Kitchen Towels 1ct | 7322540910575 |
| Bay 2: | |
| Andrex Supreme Quilts Toilet Paper 4ct PMP £2.99 – F1 | 5029053583013 |
| Bay 1: | |
| Own Brand Toilet Paper 4ct | |
| Bay 2: | |
| Andrex Supreme Quilts Toilet Paper 9ct – F1 | 5029053582139 |
| Bay 1: | |
| Own Brand Toilet Paper 9ct | |
| Bay 2: | |
| Cushelle Original Toilet Paper 9ct | 7322540432725 |
Kleenex Pocket Tissues are a great product to dual site. Consider siting on clip strips, in dump bins or as part of the medicines fixture.
Andrex Washlets are an incremental purchase, driving trade-up and increasing basket spend. Stock wet toilet tissues alongside regular toilet paper.
Beacon brands such as Andrex, Kleenex and Regina help shoppers navigate the paper fixture in store.
62% of retailers say PMPs mean they don’t need to think about what price to set.
Source: Lumina Intelligence CTP 2023
Kitchen Towels are a multi-use product with 64% of consumers using paper towels to also dry their hands.* Ensure the paper category is merchandised near to the household & laundry fixture as to drive basket spend with associated products such as cloths and cleaning products.
Source: Fastuna Pro – 200 People – June 2020
The leading brands are innovating products to make them more sustainable, including biodegradable product formulas, refill packs and recycled plastic packaging.
It is very important to have a range of own brand or economy range of toilet tissue. Whilst Paper purchases are generally driven by distress purchases, it is important to stock the leading brands as shoppers needs differ.
| Own Brand Facial Tissues | |
| Kleenex Extra Large Facial Tissues 2ct PMP £2.25 – F1 | 5029053578378 |
| Kleenex Balsam Facial Tissues 2ct – F1 | 5029053569871 |
| Kleenex Balsam Pocket Facial Tissues 2ct – F1 | 5029053006857 |
| Wet Ones Be Fresh Wipes 12ct | 5391520430275 |
| Regina Heart Kitchen Towels 2ct PMP £1.85 | 8004260013949 |
| Plenty The Original One Kitchen Towels 1ct | 7322540910575 |
| Own Brand Kitchen Towels |
| Andrex Classic Clean Washlets 36ct | 5029053581866 |
| Andrex Classic Clean Toilet Paper 4ct PMP £2.99 – F1 | 5029053582986 |
| Andrex Supreme Quilts Toilet Paper 4ct PMP £2.99 – F1 | 5029053583013 |
| Andrex Classic Clean Toilet Paper 9ct PMP £5.99 – F1 | 5029053582993 |
| Own Brand Toilet Paper 9ct | |
| Own Brand Toilet Paper 4ct |
Kleenex Pocket Tissues are a great product to dual site. Consider siting on clip strips, in dump bins or as part of the medicines fixture.
Andrex Washlets are an incremental purchase, driving trade-up and increasing basket spend. Stock wet toilet tissues alongside regular toilet paper.
Kitchen Towels are a multi-use product with 64% of consumers using paper towels to also dry their hands.* Ensure the paper category is merchandised near to the household & laundry fixture as to drive basket spend with associated products such as cloths and cleaning products.
Source: Fastuna Pro – 200 People – June 2020
62% of retailers say PMPs mean they don’t need to think about what price to set.
Source: Lumina Intelligence CTP 2023
Beacon brands such as Andrex, Kleenex and Regina help shoppers navigate the paper fixture in store.
| Wet Ones Be Fresh Wipes 12ct | 5391520430275 |
| Kleenex Balsam Pocket Facial Tissues 2ct – F1 | 5029053006857 |
| Kleenex Extra Large Facial Tissues 2ct PMP £2.25 – F1 | 5029053578378 |
| Regina Heart Kitchen Towels 2ct PMP £1.85 | 8004260013949 |
| Plenty The Original One Kitchen Towels 1ct | 7322540910575 |
| Own Brand Kitchen Towels |
| Andrex Classic Clean Toilet Paper 9ct PMP £5.99 – F1 | 5029053582993 |
| Andrex Classic Clean Toilet Paper 4ct PMP £2.99 – F1 | 5029053582986 |
| Andrex Classic Clean Washlets 36ct | 5029053581866 |
| Own Brand Toilet Paper 4ct |
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