Air Care

Air Care

More than half of all air care shoppers buy more than one format, so grow your sales by stocking all the key formats and merchandising them together on shelf.
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Source: IPSOS
With so many air care formats on offer, it is important to focus on the key SKUs. All stores should stock Febreze and Air Wick aerosols, car air fresheners and Glade gels.
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Air care sales can increase by +75% in December. Extend your range with festive lines to capture seasonal sales.
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Source: IRI - Air Care - Total Market - Value Sales - Dec vs. rest of year monthly avg, 2016-2018
Air care is often bought on impulse, so locate it in a highly visible place in store to drive sales.
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Car Air Fresheners

Top 5 best sellers

1
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Little Trees

Black Ice 1ct

Car Air Fresheners
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2
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Jelly Belly

Very Cherry 1ct

Car Air Fresheners
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3
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Little Trees

Vanillaroma 1ct

Car Air Fresheners
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4
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Mighty Oak

New Car 1ct

Car Air Fresheners
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5
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Car Scents

Coronado Cherry 42g

Car Air Fresheners
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1
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Little Trees

Black Ice 1ct

Car Air Fresheners
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2
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Jelly Belly

Very Cherry 1ct

Car Air Fresheners
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3
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Little Trees

Vanillaroma 1ct

Car Air Fresheners
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4
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Mighty Oak

New Car 1ct

Car Air Fresheners
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5
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Car Scents

Coronado Cherry 42g

Car Air Fresheners
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Aerosols & Room Sprays

Top 5 best sellers

1
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Febreze

Cotton Fresh 185ml PMP £3.49

Aerosols & Room Sprays
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2
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Febreze

Blossom & Breeze 185ml PMP £3.49

Aerosols & Room Sprays
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3
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Air Wick

Pink Sweet Pea 300ml PMP £1.89

Aerosols & Room Sprays
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4
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Air Wick

Pure Spring Delight 250ml PMP £3.49

Aerosols & Room Sprays
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5
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Air Wick

Pure Cherry Blossom 250ml PMP £3.49

Aerosols & Room Sprays
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1
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Febreze

Cotton Fresh 185ml PMP £3.49

Aerosols & Room Sprays
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2
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Febreze

Blossom & Breeze 185ml PMP £3.49

Aerosols & Room Sprays
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3
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Air Wick

Pink Sweet Pea 300ml PMP £1.89

Aerosols & Room Sprays
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4
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Air Wick

Pure Spring Delight 250ml PMP £3.49

Aerosols & Room Sprays
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5
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Air Wick

Pure Cherry Blossom 250ml PMP £3.49

Aerosols & Room Sprays
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Candles

Top 5 best sellers

1
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Air Wick

White Vanilla Bean 105g PMP £3.69

Candles
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2
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Glade

I Love You 120g PMP £2.99

Candles
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3
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Glade

Honey & Chocolate 129g

Candles
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4
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Glade

Honey & Chocolate 120g PMP £2.99

Candles
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5
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Glade

Relaxing Zen 120g PMP £2.99

Candles
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1
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Air Wick

White Vanilla Bean 105g PMP £3.69

Candles
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2
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Glade

I Love You 120g PMP £2.99

Candles
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3
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Glade

Honey & Chocolate 129g

Candles
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4
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Glade

Honey & Chocolate 120g PMP £2.99

Candles
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5
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Glade

Relaxing Zen 120g PMP £2.99

Candles
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Carpet Refreshers

Top 5 best sellers

1
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1001

Soft Jasmine & Linen 300ml

Carpet Refreshers
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2
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1001

Exotic Flowers & Pink Grapefruit 300ml

Carpet Refreshers
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3
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1001

Pet Thai Orchid & Passionfruit 300ml

Carpet Refreshers
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4
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Fabulosa

Electrify Foam Freshener 300ml

Carpet Refreshers
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5
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Neutradol

Super Fresh Carpet Deodorizer 350g

Carpet Refreshers
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1
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1001

Soft Jasmine & Linen 300ml

Carpet Refreshers
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2
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1001

Exotic Flowers & Pink Grapefruit 300ml

Carpet Refreshers
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3
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1001

Pet Thai Orchid & Passionfruit 300ml

Carpet Refreshers
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4
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Fabulosa

Electrify Foam Freshener 300ml

Carpet Refreshers
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5
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Neutradol

Super Fresh Carpet Deodorizer 350g

Carpet Refreshers
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Ones to watch

Now available in a PMP

Glade Relaxing Zen Air Freshener 300ml PMP £1.99

No.1 in the Total Market

Febreze 3Volution Cotton Fresh Starter Kit

New for Q3 2023

Air Wick Active Fresh Cotton Bathroom Air Freshener

Perfect for Forecourts

Febreze Cotton Car Freshener

On Trend

Glade Aromatherapy Cool Mist Diffuser

Ambient Solids

Top 5 best sellers

1
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Glade

Lily of the Valley Solid Gel 150g PMP £1.29

Ambient Solids
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2
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Febreze

Cotton Fresh Bathroom PMP £3.15

Ambient Solids
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3
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Air Wick

Fresh Waters Gel Tin 70g PMP £1.69

Ambient Solids
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4
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Air Wick

Pink Sweet Pea Gel Tin 70g PMP £1.69

Ambient Solids
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5
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Glade

Lavender Solid Gel 150g

Ambient Solids
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1
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Glade

Lily of the Valley Solid Gel 150g PMP £1.29

Ambient Solids
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2
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Febreze

Cotton Fresh Bathroom PMP £3.15

Ambient Solids
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3
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Air Wick

Fresh Waters Gel Tin 70g PMP £1.69

Ambient Solids
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4
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Air Wick

Pink Sweet Pea Gel Tin 70g PMP £1.69

Ambient Solids
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5
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Glade

Lavender Solid Gel 150g

Ambient Solids
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Electrical Plug Ins

Top 5 best sellers

1
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Glade

Pure Clean Linen Starter Kit

Electrical Plug Ins
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2
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Bloome

Plug In Starter Kit (Assorted)

Electrical Plug Ins
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3
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Febreze

3Volution Plug In (Device Only)

Electrical Plug Ins
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4
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Pan Aroma

Soothing Lavender Starter Kit

Electrical Plug Ins
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5
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Pan Aroma

Orchard Blossom Starter Kit

Electrical Plug Ins
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1
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Glade

Pure Clean Linen Starter Kit

Electrical Plug Ins
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2
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Bloome

Plug In Starter Kit (Assorted)

Electrical Plug Ins
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3
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Febreze

3Volution Plug In (Device Only)

Electrical Plug Ins
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4
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Pan Aroma

Soothing Lavender Starter Kit

Electrical Plug Ins
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5
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Pan Aroma

Orchard Blossom Starter Kit

Electrical Plug Ins
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Electrical Refills

Top 5 best sellers

1
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Febreze

3Volution Cotton Fresh Refill 20ml

Electrical Refills
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2
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Febreze

3Volution Blossom & Breeze Refill 20ml

Electrical Refills
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3
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Febreze

3Volution Thai Orchid Refill 20ml

Electrical Refills
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4
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Febreze

3Volution Pet Refill 20ml

Electrical Refills
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5
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Glade

Pure Clean Linen Refill 20ml

Electrical Refills
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1
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Febreze

3Volution Cotton Fresh Refill 20ml

Electrical Refills
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2
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Febreze

3Volution Blossom & Breeze Refill 20ml

Electrical Refills
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3
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Febreze

3Volution Thai Orchid Refill 20ml

Electrical Refills
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4
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Febreze

3Volution Pet Refill 20ml

Electrical Refills
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5
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Glade

Pure Clean Linen Refill 20ml

Electrical Refills
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Automatics & Refills

Top 5 best sellers

1
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Air Wick

Crisp Linen & Lilac 250ml

Automatics & Refills
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2
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Bloome

Automatic Refill 250ml (Assorted Case)

Automatics & Refills
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3
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Air Wick

Purple Lavender Meadow 250ml

Automatics & Refills
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4
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Airpure

Automatic Device Only

Automatics & Refills
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5
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Pan Aroma

Wild Lily & Jasmine 250ml

Automatics & Refills
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1
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Air Wick

Crisp Linen & Lilac 250ml

Automatics & Refills
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2
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Bloome

Automatic Refill 250ml (Assorted Case)

Automatics & Refills
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3
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Air Wick

Purple Lavender Meadow 250ml

Automatics & Refills
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4
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Airpure

Automatic Device Only

Automatics & Refills
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5
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Pan Aroma

Wild Lily & Jasmine 250ml

Automatics & Refills
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