Period Products

Period Products

41% of period product users only use pads

Source: Proprietary brand manufacturer research (P&G)
70% of Pads sales in symbols and independents come from PMPs.
Source: IRI – Feminine Care – Impulse – Value Sales – MAT: 02.04.2022 *based on sales from the top 10 Pads SKUs in the Independents channel
There is high cross-shop between period products and baby care, so merchandise the two categories close together in store.
PMPs give shoppers price confidence.

Pads

Top 10 best sellers

1
product-title image
Always

Ultra Night 9ct PMP £2.69

Pads
barcode
2
product-title image
Always

Ultra Normal Plus 13ct PMP £2.69

Pads
barcode
3
product-title image
Always

Ultra Long Plus 11ct PMP £2.69

Pads
barcode
4
product-title image
Kotex

Maxi Night Time 10ct

Pads
barcode
5
product-title image
Own Brand

Unbranded Option

Pads
6
product-title image
Always

Ultra Normal 15ct

Pads
barcode
7
product-title image
Bodyform

Ultra Normal 10ct PMP £1.49

Pads
barcode
8
product-title image
Always

Ultra Secure Night 8ct

Pads
barcode
9
product-title image
Bodyform

Ultra Long 8ct PMP £1.49

Pads
barcode
10
product-title image
Kotex

Maxi Super 14ct

Pads
barcode
1
product-title image
Always

Ultra Night 9ct PMP £2.69

Pads
barcode
2
product-title image
Always

Ultra Normal Plus 13ct PMP £2.69

Pads
barcode
3
product-title image
Always

Ultra Long Plus 11ct PMP £2.69

Pads
barcode
4
product-title image
Kotex

Maxi Night Time 10ct

Pads
barcode
5
product-title image
Own Brand

Unbranded Option

Pads
6
product-title image
Always

Ultra Normal 15ct

Pads
barcode
7
product-title image
Bodyform

Ultra Normal 10ct PMP £1.49

Pads
barcode
8
product-title image
Always

Ultra Secure Night 8ct

Pads
barcode
9
product-title image
Bodyform

Ultra Long 8ct PMP £1.49

Pads
barcode
10
product-title image
Kotex

Maxi Super 14ct

Pads
barcode

Tampons

Top 5 best sellers

1
product-title image
Tampax

Compak Super 18ct PMP £3.49

Tampons
barcode
2
product-title image
Tampax

Compak Regular 18ct PMP £3.49

Tampons
barcode
3
product-title image
Tampax

Compak Super Plus 18ct £3.49

Tampons
barcode
4
product-title image
Tampax

Cardboard Applicator Regular 20ct

Tampons
barcode
5
product-title image
Tampax

Cardboard Applicator Super 20ct

Tampons
barcode
1
product-title image
Tampax

Compak Super 18ct PMP £3.49

Tampons
barcode
2
product-title image
Tampax

Compak Regular 18ct PMP £3.49

Tampons
barcode
3
product-title image
Tampax

Compak Super Plus 18ct £3.49

Tampons
barcode
4
product-title image
Tampax

Cardboard Applicator Regular 20ct

Tampons
barcode
5
product-title image
Tampax

Cardboard Applicator Super 20ct

Tampons
barcode

Liners

Top 5 best sellers

1
product-title image
Always

Daily Fresh Odour Lock Wrapped 20ct

Liners
barcode
2
product-title image
Always

Daily Fresh Odour Lock Normal 32ct

Liners
barcode
3
product-title image
Always

Dailies Extra Long 24ct

Liners
barcode
4
product-title image
Bodyform

Dailies Style So Slim Long 24ct PMP £1.49

Liners
barcode
5
product-title image
Always

Daily Fresh Fresh Scent Wrapped 20ct

Liners
barcode
1
product-title image
Always

Daily Fresh Odour Lock Wrapped 20ct

Liners
barcode
2
product-title image
Always

Daily Fresh Odour Lock Normal 32ct

Liners
barcode
3
product-title image
Always

Dailies Extra Long 24ct

Liners
barcode
4
product-title image
Bodyform

Dailies Style So Slim Long 24ct PMP £1.49

Liners
barcode
5
product-title image
Always

Daily Fresh Fresh Scent Wrapped 20ct

Liners
barcode

Ones to watch

No.2 Tampon Brand

Lil-Lets Non Applicator Tampons Super 10ct

Strong performance in the Total Market

Always Ultra Secure Night Size 5 8ct

No.2 Liners Brand

Carefree Pantyliners Cotton Fresh Unscented 20s

Trade up opportunity

Tampax Pearl Compak Tampons Regular 18ct

Range extension opportunity

Femfresh Intimate Daily Wash 250ml