Healthier Snacking

Protein Bars

Top 5 best sellers

1
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Grenade

Oreo 60g

Protein Bars
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2
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Grenade

White Chocolate Cookie 60g

Protein Bars
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3
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Grenade

Peanut Nutter 60g

Protein Bars
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4
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Grenade

Chocolate Chip Cookie Dough 60g

Protein Bars
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5
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Grenade

White Chocolate Salted Peanut 60g

Protein Bars
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1
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Grenade

Oreo 60g

Protein Bars
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2
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Grenade

White Chocolate Cookie 60g

Protein Bars
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3
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Grenade

Peanut Nutter 60g

Protein Bars
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4
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Grenade

Chocolate Chip Cookie Dough 60g

Protein Bars
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5
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Grenade

White Chocolate Salted Peanut 60g

Protein Bars
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Adult Snacking (On The Go)

Top 5 best sellers

1
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Whitworths

Berry & White Chocolate Shot 25g PMP 75p

Adult Snacking (On The Go)
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2
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Whitworths

Toffee & Pecan Shot 25g PMP 75p

Adult Snacking (On The Go)
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3
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Whitworths

Salted Caramel Shot 25g

Adult Snacking (On The Go)
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4
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Whitworths

Chocolate Cluster Berries Shot 25g

Adult Snacking (On The Go)
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5
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Whitworths

Fruity Biscuit Shot 25g PMP 75p

Adult Snacking (On The Go)
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1
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Whitworths

Berry & White Chocolate Shot 25g PMP 75p

Adult Snacking (On The Go)
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2
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Whitworths

Toffee & Pecan Shot 25g PMP 75p

Adult Snacking (On The Go)
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3
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Whitworths

Salted Caramel Shot 25g

Adult Snacking (On The Go)
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4
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Whitworths

Chocolate Cluster Berries Shot 25g

Adult Snacking (On The Go)
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5
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Whitworths

Fruity Biscuit Shot 25g PMP 75p

Adult Snacking (On The Go)
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Adult Snacking (Sharing)

Top 5 best sellers

1
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Whitworths

Favourites Cashew Nuts 85g

Adult Snacking (Sharing)
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2
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Whitworths

Favourites Walnuts 90g

Adult Snacking (Sharing)
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3
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Whitworths

Favourites Prunes 225g

Adult Snacking (Sharing)
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4
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Whitworths

Favourites Apricots 130g

Adult Snacking (Sharing)
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5
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Whitworths

Favourites Nut Mix 125g

Adult Snacking (Sharing)
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1
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Whitworths

Favourites Cashew Nuts 85g

Adult Snacking (Sharing)
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2
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Whitworths

Favourites Walnuts 90g

Adult Snacking (Sharing)
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3
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Whitworths

Favourites Prunes 225g

Adult Snacking (Sharing)
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4
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Whitworths

Favourites Apricots 130g

Adult Snacking (Sharing)
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5
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Whitworths

Favourites Nut Mix 125g

Adult Snacking (Sharing)
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Kids Snacking

Top 5 best sellers

1
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Sunny

Raisins Multipack 14g 8ct

Kids Snacking
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2
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Sunny

Raisins Multipack 14ct

Kids Snacking
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3
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Sunny

Fruit Mix-Ups Apricot & Mango Multipack 18g 4ct

Kids Snacking
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4
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Sunny

Fruit Mix-Ups Strawberry & Sultana Multi 18g 4ct

Kids Snacking
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5
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Sunny

Dunked Yogurt Coated Raisins Multipack 25g 5ct

Kids Snacking
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1
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Sunny

Raisins Multipack 14g 8ct

Kids Snacking
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2
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Sunny

Raisins Multipack 14ct

Kids Snacking
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3
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Sunny

Fruit Mix-Ups Apricot & Mango Multipack 18g 4ct

Kids Snacking
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4
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Sunny

Fruit Mix-Ups Strawberry & Sultana Multi 18g 4ct

Kids Snacking
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5
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Sunny

Dunked Yogurt Coated Raisins Multipack 25g 5ct

Kids Snacking
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Dried Baking Ingredients

Top 5 best sellers

1
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Whitworths

Raisins 325g

Dried Baking Ingredients
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2
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Whitworths

Sultanas 325g

Dried Baking Ingredients
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3
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Whitworths

Ground Almonds 150g

Dried Baking Ingredients
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4
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Whitworths

Desiccated Coconut 200g

Dried Baking Ingredients
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5
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Whitworths

Chopped Dates 250g

Dried Baking Ingredients
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1
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Whitworths

Raisins 325g

Dried Baking Ingredients
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2
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Whitworths

Sultanas 325g

Dried Baking Ingredients
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3
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Whitworths

Ground Almonds 150g

Dried Baking Ingredients
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4
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Whitworths

Desiccated Coconut 200g

Dried Baking Ingredients
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5
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Whitworths

Chopped Dates 250g

Dried Baking Ingredients
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Ones to watch

Range extension opportunity

Whitworths Favourites Yogurt Raisins 130g

Drives basket spend

Grenade Cookie Dough Multipack 4ct

Great to merchandise in impulse locations

Whitworths Fusions Strawberry & Mango 75g

New to the category

Grenade Oreo White Protein Bar 60g

Drives basket spend

Whitworths Shots Fruity Biscuit Multipack 4ct

Latest Insights

Grenade is the No.1 Protein Bar brand with a 68% value share in the category – worth a huge £12.4m in Independent Convenience
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Source: IRI Total Symbols & Indies data ending 3rd September 2023 – Value Sales 52w/e
Home baking is a very seasonal category – with key peaks at Christmas, Easter, Halloween, Mother’s Day & Pancake Day
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Healthier Snacking can be an impulsive category & a healthy alternative to other confectionery items, so locate it in areas of high footfall (HFSS restrictions permitting)
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Protein Bars are a diverse snack (not just for exercise), with 70% of Grenade consumers eating Protein Bars as a snack or sweet treat
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Source: Market Measures Consumer Research - September 2022
Brand block on shelf to aid with shopper navigation – e.g. merchandise all Grenade products together, all Whitworths products together
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Whitworths is the No.1 brand in Dried Fruits, Nuts & Seeds worth £36m – enjoyed by 6m households every year!
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Source: Kantar 52 w/e 9th July 2023
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