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Healthier Snacking

Protein Bars

Top 5 best sellers

1
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Grenade

Oreo 60g

Protein Bars
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2
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Grenade

White Chocolate Cookie 60g

Protein Bars
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3
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Grenade

Peanut Nutter 60g

Protein Bars
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4
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Grenade

Chocolate Chip Cookie Dough 60g

Protein Bars
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5
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Grenade

White Chocolate Salted Peanut 60g

Protein Bars
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1
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Grenade

Oreo 60g

Protein Bars
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2
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Grenade

White Chocolate Cookie 60g

Protein Bars
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3
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Grenade

Peanut Nutter 60g

Protein Bars
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4
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Grenade

Chocolate Chip Cookie Dough 60g

Protein Bars
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5
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Grenade

White Chocolate Salted Peanut 60g

Protein Bars
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Adult Snacking (On The Go)

Top 5 best sellers

1
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Whitworths

Berry & White Chocolate Shot 25g PMP 75p

Adult Snacking (On The Go)
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2
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Whitworths

Toffee & Pecan Shot 25g PMP 75p

Adult Snacking (On The Go)
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3
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Whitworths

Salted Caramel Shot 25g

Adult Snacking (On The Go)
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4
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Whitworths

Chocolate Cluster Berries Shot 25g

Adult Snacking (On The Go)
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5
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Whitworths

Fruity Biscuit Shot 25g PMP 75p

Adult Snacking (On The Go)
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1
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Whitworths

Berry & White Chocolate Shot 25g PMP 75p

Adult Snacking (On The Go)
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2
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Whitworths

Toffee & Pecan Shot 25g PMP 75p

Adult Snacking (On The Go)
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3
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Whitworths

Salted Caramel Shot 25g

Adult Snacking (On The Go)
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4
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Whitworths

Chocolate Cluster Berries Shot 25g

Adult Snacking (On The Go)
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5
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Whitworths

Fruity Biscuit Shot 25g PMP 75p

Adult Snacking (On The Go)
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Adult Snacking (Sharing)

Top 5 best sellers

1
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Whitworths

Favourites Cashew Nuts 85g PMP £1.29

Adult Snacking (Sharing)
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2
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Whitworths

Favourites Walnuts 90g PMP £1.29

Adult Snacking (Sharing)
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3
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Whitworths

Favourites Prunes 225g

Adult Snacking (Sharing)
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4
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Whitworths

Favourites Apricots 130g PMP £1.29

Adult Snacking (Sharing)
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5
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Whitworths

Favourites Nut Mix 125g PMP £1.29

Adult Snacking (Sharing)
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1
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Whitworths

Favourites Cashew Nuts 85g PMP £1.29

Adult Snacking (Sharing)
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2
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Whitworths

Favourites Walnuts 90g PMP £1.29

Adult Snacking (Sharing)
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3
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Whitworths

Favourites Prunes 225g

Adult Snacking (Sharing)
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4
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Whitworths

Favourites Apricots 130g PMP £1.29

Adult Snacking (Sharing)
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5
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Whitworths

Favourites Nut Mix 125g PMP £1.29

Adult Snacking (Sharing)
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Kids Snacking

Top 5 best sellers

1
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Sunny

Raisins Multipack 14g 8ct PMP £1.00

Kids Snacking
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2
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Sunny

Raisins Multipack 42.5g 4ct

Kids Snacking
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3
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Sunny

Fruit Mix-Ups Apricot & Mango Multipack 18g 4ct

Kids Snacking
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4
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Sunny

Fruit Mix-Ups Strawberry & Sultana Multi 18g 4ct

Kids Snacking
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5
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Sunny

Dunked Yogurt Coated Raisins Multipack 25g 5ct

Kids Snacking
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1
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Sunny

Raisins Multipack 14g 8ct PMP £1.00

Kids Snacking
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2
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Sunny

Raisins Multipack 42.5g 4ct

Kids Snacking
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3
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Sunny

Fruit Mix-Ups Apricot & Mango Multipack 18g 4ct

Kids Snacking
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4
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Sunny

Fruit Mix-Ups Strawberry & Sultana Multi 18g 4ct

Kids Snacking
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5
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Sunny

Dunked Yogurt Coated Raisins Multipack 25g 5ct

Kids Snacking
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Dried Baking Ingredients

Top 5 best sellers

1
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Whitworths

Raisins 325g

Dried Baking Ingredients
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2
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Whitworths

Sultanas 325g

Dried Baking Ingredients
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3
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Whitworths

Ground Almonds 150g

Dried Baking Ingredients
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4
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Whitworths

Desiccated Coconut 200g

Dried Baking Ingredients
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5
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Whitworths

Chopped Dates 250g

Dried Baking Ingredients
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1
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Whitworths

Raisins 325g

Dried Baking Ingredients
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2
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Whitworths

Sultanas 325g

Dried Baking Ingredients
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3
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Whitworths

Ground Almonds 150g

Dried Baking Ingredients
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4
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Whitworths

Desiccated Coconut 200g

Dried Baking Ingredients
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5
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Whitworths

Chopped Dates 250g

Dried Baking Ingredients
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Ones to watch

Range extension opportunity

Whitworths Favourites Yogurt Raisins 130g

Drives basket spend

Grenade Cookie Dough Multipack 4ct

Great to merchandise in impulse locations

Whitworths Fusions Strawberry & Mango 75g

New to the category

Grenade Oreo White Protein Bar 60g

Drives basket spend

Whitworths Shots Berry & White Chocolate Multipack 3ct

Latest Insights

Grenade is the No.1 Protein Bar brand with a 68% value share in the category – worth a huge £12.4m in Independent Convenience
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Source: IRI Total Symbols & Indies data ending 3rd September 2023 – Value Sales 52w/e
Home baking is a very seasonal category – with key peaks at Christmas, Easter, Halloween, Mother’s Day & Pancake Day
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Healthier Snacking can be an impulsive category & a healthy alternative to other confectionery items, so locate it in areas of high footfall (HFSS restrictions permitting)
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Protein Bars are a diverse snack (not just for exercise), with 70% of Grenade consumers eating Protein Bars as a snack or sweet treat
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Source: Market Measures Consumer Research - September 2022
Brand block on shelf to aid with shopper navigation – e.g. merchandise all Grenade products together, all Whitworths products together
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Whitworths is the No.1 brand in Dried Fruits, Nuts & Seeds worth £36m – enjoyed by 6m households every year!
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Source: Kantar 52 w/e 9th July 2023
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